Hi everyone! This is Colin from the Brewed Coffee team. I am excited to announce the launch of the Pour Over method to better deliver decaf and bold brewed coffee to our customers in the afternoon.
Through My Starbucks Idea (MSI) and direct feedback, we heard your frustrations regarding our brewing changes in the afternoon. Your ideas and comments on MSI lead us to develop, test, and implement the Pour Over method as a way of consistently delivering brewed coffee choice in the afternoon.
A time honored tradition, the Pour Over method allows baristas to quickly serve a fresh cup of decaf or bold coffee if it’s not already brewing. Preparing a cup of coffee with the Pour Over method takes about two minutes and alleviates the frustration of having to wait up to six minutes for a larger fresh batch of coffee to be brewed upon request in the afternoon.
All U.S. and Canada company-operated and licensed stores will receive their Pour Over kits by early March and can begin using them right away to deliver bold and decaf in the afternoon.
Can’t wait to try Pour Over? Cecile (sbx_bean) has arranged a special tasting for Seattle MSI customers before it officially launches.
Seattle MSI Customers - Join Us for a Special Coffee Tasting this Saturday
Details: February 20 from 2-3 P.M., Alki Store in West Seattle (2742 Alki Ave. SW)
We will be handing out a limited amount of Starbucks Cards and a small goodie bag (chocolate to go with your coffee anyone?) and you will get the chance to try bold or decaf coffee through the Pour Over method and give us your feedback. There are limited spaces available, so RSVP @ firstname.lastname@example.org today!
Inspired by your ideas:
Be Bold Starbucks
posted by Stan999
What, no decaf???
posted by g mommy