Starting March 9, Starbucks will be featuring a different Bold coffee each week (while continuing to serve Pike Place Roast every day). Many brewed coffee customers already know that we rotate our calendar of Bolds on a weekly basis, but we have some exciting new additions, and these coffees will be front and center in our stores for eight weeks.
We invite you to join us for a tasting tour. Each week go into a store and try the featured Bold coffee. Then visit us at My Starbucks Idea (MSI) and share your tasting notes. On Tuesdays we’ll highlight the featured coffee here on the Ideas in Action blog. Please add your tasting notes in the comment stream.
During the week of March 9th, stores will have a limited supply of Customer Coffee Journey Cards for you to follow along. Be sure to ask for one! Each week bring your coffee journey card to the store with you and after ordering a cup of the Bold pick ask your barista for a sticker. Once you’ve received 8 stickers for trying all 8 Bold picks, you’ll receive a pound of your favorite featured Bold Coffee at your Starbucks store.
I also have some extra Customer Coffee Journey Cards, I would be happy to send you. Please email me your mailing address at info@MyStarbucksIdea.com and I’ll send you one. As added incentive, for those of you who join us (and share tasting notes on the blog) for the eight weeks we’ll send you an additional special coffee. For more info on the MSI Tasting Club click here.
I look forward to tasting and discussing great coffee with you.