MSI Coffee Tasting Club: Week #1 – Organic Yukon Blend®

Hi ~ I’m Pamela and I am a new moderator on MSI.  My role as a territory manager, on the Food Service (FS) team, is to work with national and local FS accounts who offer the We Proudly Brew Starbucks program at various locations including corporate campuses, hotels, hospitals, resorts, etc.  Today, I’m excited to get to kick off our first coffee of the MSI Coffee Tasting Club - Organic Yukon Blend®.

The old tale of this blend is cool and started back in 1971.  Yukon Blend® was originally developed for a fishing captain, who needed a gutsy, robust blend of coffee to satisfy his crew while they were out on the Yukon River, by the Baltic Sea.  It stood the test of time and has been enhanced in recent years to be certified organic too.

On a cool and chilly day, I love the warm, roasty aroma.  I find Yukon Blend®  to have a nice forward flavor that finishes smooth, yet with a slight spicy undertone.  It goes well with a bowl of cinnamon and brown sugar sweetened oatmeal.  Another favorite pairing of mine is with chocolate. 

This coffee is a blend of Latin America and Asia/Pacific beans that result in a great, sensible style.  I think the synergy of both growing regions really make it a mildly intense, yet balanced, and enjoyable, coffee.  How did you like it?

 



purple1
3/9/2010 7:07 AM

Although you are discussing the new coffee program, I would like to suggest as a territory manager for the fs team you also look closely at what food you serve. What does your territory cover? I think it is important that each territory manager know their local market and provide food for that market. There still seems to be a lack of food items without cheese and meat, not enough vegan or vegetarian choices as well. I know there are people that feel SB has invested too much into the food arena, but if you are going to do this then be more aware of the local market.

kerr_berr
3/9/2010 7:10 AM

I had a cup this morning at my Starbucks in Northern, Va.  It was definitely bold as I didn't have anything to pair with it.  I love that it was organic and it defintely woke me up this morning.  It was a jolt when I first sipped it and then it had a nice finish where I could really focus on the flavor--good 1st choice.  I think I may have another tomorrow morning with some oatmeal.  :)

Hayley
3/9/2010 7:33 AM

I had my Yulon this morning!  and I took your advice Pamela and paired it with a brown sugar /cinnamon oatmeal.  Yummy!  It's been a long time since I've had Yukon as a COW, it's a welcome addition again.

Hayley
3/9/2010 7:40 AM

I apologize for the ridiculous typo...I meant Yukon!! I really do know the names of your coffees I promise!  

I do think the oatmeal paired well with the coffee and I could definitely taste the spicy notes in it once I tasted it with the oatmeal.

I am attending a tasting in the coming weeks at one of my local Starbukcs (thanks to Colin F and the DM here in Tucson) so I hope to sharpen my palate even more in the coming weeks!

Melody
3/9/2010 7:46 AM

I freakin' love this 8 week bold coffee promotion. You got me eating out of your hands.

amazonv
3/9/2010 8:29 AM

Well I had mine after a dark cherry mocha.

I think this tasting club is fabulous! I wish they'd keep it up and cycle through ALL the coffees. I also wish they had the pairing notes at the register so I would have tried the oatmeal instead of croissant.

Sadly yesterday (Monday) and Today I had to walk the baristas at my Starbucks through the new program. It is a disappointment that they were just mailed materials with no clear directions on what was going on. I hope staffing is increased soon, it will improve the experience of my poor harried but wonderfully happy and helpful partners.

Smell: coffee, dark, roasting, spicy

Taste: smooth, sweet, acidic, astringent

After taste: bitter, then a spiciness that coated my tongue

Nibbling my butter croissant between bites took care of that

Next I decided to add 1 packet white sugar

Smell: coffee, dark, roasting, spicy

Taste: smooth, sweet, spicy

After taste: bitter, then a spiciness that coated my tongue

Nibbling my butter croissant between bites took care of that

Perhaps cream would have helped more but I have none on hand.

Overall I still believe I am not much of a "bold" coffee person but I love to try them all anyway to be sure.

sbx_bean
3/9/2010 8:32 AM

Thanks for sharing your notes on the Organic Yukon Blend.  I stopped by my neighborhood store this morning and paired it with a petite vanilla scone.  Delicious.  And I have to agree with kerr_berr this coffee was a good coffee to kick off the series of bold coffees featured in our stores.  

Did everyone get a Coffee Journey Card and a sticker when you visited your Starbucks store.  The baristas will be handing them out this week - there's limited supply so make sure you get one.  

I look forward to hearing more coffee stories!

Cecile

smooveb
3/9/2010 8:51 AM

Thank you so much for this promotion. I've always felt that one good coffee deserves another. It's also heartening to hear that Starbucks has changed Yukon blend to be organic; the Seattle Times article talked about how organic coffee farmers could use help like this.

I've always thought of Yukon as the IPA of Starbucks coffees.

Aroma- sweetness

Acidity- medium

Body- also medium

Flavor- balanced, almost hoppy tea flavor

JoelsGarage
3/9/2010 9:50 AM

I always say I love anything from the Magic Bean.  But bold coffees are my favorites.  I think of Yukon as the working man's bold brew.  To me, it tastes earthy, loamy even.  It puts me in a spruce forest contemplating the tundra.  It's not a fancy taste, but it's very satisfying to me.  It makes me think of cedar trees and blueberry thickets.  So, yeah, Yukon is great name for this great brew.

AyPapi
3/9/2010 10:59 AM

My barista knows I always order the Bold, and this morning handed me my Journey Card with my first sticker. I love this idea. I've had all the bolds on this list except the Verona and Italian Roast, as they seemed a bit normal for my taste. I look forward to being surprised.

The Yukon was just as described: full flavor up front with a smooth finish, leaving just a slight spice tingle on the tongue. A great cup to have on this cold, foggy morning.

COFFEEISLIFE
3/9/2010 11:10 AM

Love the videos

I am on my way, to get coffee and balloons.

purple1
3/9/2010 11:45 AM

I know my first comment was not directly related to the new coffee program. So, I want to say although I do not drink coffee I think the program is great and my husband is excited to try all the coffees. It would be nice to have food that is compatible with each coffee as Cecile had said she had the vanilla scone with her coffee and it was wonderful.

sarahknits
3/9/2010 11:49 AM

I was so excited to start my eight-week tasting journey at Starbucks, and then disappointed when no one at the store new anything about it.  They had neither Coffee Journey Cards nor stickers.  If I would have had more time I would have gotten out my laptop to show them.  They had signs around the store about the bold coffees to be featured during these eight weeks, but that was it.

I did get a cup of Yukon, and quite enjoyed it.  I liked the smokey, chocolate-y undertones.  In fact, it really brought out a chocolate craving that I had to fulfill at my next opportunity.  I plan to have another cup of Yukon soon.

vinzbee
3/9/2010 12:17 PM

The coffee is really bold and it gave me that pick-me-up sensation that I was looking forward to.  Its full flavor and the subdued spiciness very much complimented the oatmeal raisin cookie that I had with it.

MNanne
3/9/2010 1:51 PM

Since I prefer my coffee with milk, I always order the bold variety - otherwise the flavor gets too watered down.  The Yukon is good!

COFFEEISLIFE
3/9/2010 2:24 PM

YUKON Pour Over using a big batch coffee filter - YUmmy !

Like making coffee over a campfire

coffeevanilla
3/9/2010 2:54 PM

I tried Yukon Blend a month ago for the first time and loved it at first sip. Its easily become one of my favorite roasts. The spicy notes are enticing.

LadyKathryn
3/9/2010 3:35 PM

I was pleasantly surprised to find that even my little licensed store was participating in this program!  I didn't expect that they would.  My mother loves bold coffees, and she was happy to get to try the Yukon this afternoon.  =)

pechipy1
3/9/2010 5:14 PM

I liked the Yukon. Not my favorite, but pretty good. I found it to have a lighter feel in the mouth, and it seemed to be smoother than most bold coffees. I could definitely taste the presence of an Asia/Pacific bean because there was a bit of a spicy aftertaste. Yukon hasn't been brewed in my area for ages, so it was a nice change.

GreenDaisy
3/9/2010 6:53 PM

Today when I went to my neighborhood Starbucks I was very glad that I had asked to get the booklet sent to me last week.  My friendly barristas knew there were stickers in the office, but they didn't know what they were for until I told them.  

I love Yukon blend, and I've been buying a pound or so a month over the last year.  I love the rounded taste and it's wonderful to drink in the morning with breakfast.

I will also say that I'm very glad that bold coffee is being brewed throughout the day.  It was very nice to not have to wait a few minutes while they brewed a special pot.

SBUX75Devildog
3/9/2010 7:33 PM

I remember the old Yukon Blend and must say that this is a much better one. It has a deeper, spicier feel to it in your mouth which I like.

Sadly, at the Starbucks near my house they were still brewing Casi Cielo.

Grubetown
3/9/2010 7:57 PM

I have a few local Starbucks that I frequent and made sure I got to one and picked up my journey card.  I usually put a shot of cream and a pinch of raw sugar in my coffee.  The first few sips of Yukon reminded me of times I have been camping.  The aroma and taste were like a campfire - all the good attributes like smokey and warm.  I went to down very smoothly which I wasn't expecting from a bold coffee.  The after taste was not bitter and I enjoyed every sip of the coffee almost enough to go back and get more.

icefan
3/10/2010 4:09 AM

I love the  idea of the tasting journey, I am headed off to my local starbucks, looking forward to trying Yukon blend, hopefully they have the stickers and journey cards.  Great idea to get people back into the stores as I have been brewing at home lately.  Will post my tasting notes later

joshuaesc
3/10/2010 4:37 AM

Is this where we comment on the this week's offering? If so, I found the Yukon blend to be "earthy". You knew you were drinking a bold coffee, which I enjoy. They brewed my cup yesterday with the new "Pour Over Method" blogs.starbucks.com/.../introducing-pour-over-brewing-in-the-afternoon.aspx and I really enjoyed it. I was at the Fort Mill, SC location, Baxter Town Center

926 Market Street Fort Mill, SC 29708 803-548-2806.

Also, if sbx_bean "Cecile" reads this, I was not offered a journey card nor sticker while ordering any of the 3 Yukon's this week.

All in all, Nice Blend.

icefan
3/10/2010 5:39 AM

Hi just back from starbucks, sipping my yukon while I type.  I was not offered a journey card, had to ask for one, and then the mgr didn't know what I was talking about  journey cards and passport stickers, said i was the first to inquire about this and the mgr. jokingly said I had too much time on my hands reading all this stuff online . Then she said I had to have the yukon in pour over, but I showed her the back of the journey card that said brewed bold coffee.   i was a bit taken aback by this entire interaction because I've always loved this store, but now I may rethink going there.  Not the Starbucks coffee house moment that Mr. Schultz would say is offered every customer,  in fact I felt downright  ridiculed  in front of other customers for even asking for this bold tasting experience.  And then to top it all off  the mgr jokingly said I'll give you the stickers but "go on down the road to the Rockville Centre Store" and get your free pound of coffee there, so it comes off their P&L

Betterbefore
3/10/2010 5:47 AM

I too feel like Melody......thrilled Sbux is doing this.  Yukon has been one of my top 2 everyday-available coffees, then they removed it and glad it came back last year!  (Verona is my other top-regular)  oh wait, in the spring, I always loved Bella Vista Costa Rican....came and went but that's another story.

Was very surprised yesterday when I went into a store I know only sometimes, and they had a big sign on the door about "brewing BOLD"  :)!!!!!!    I asked if they were aware of the start of this program and they were and gave me the journey card.  rsuhing now and will comment later on my love of Yukon..but have loved it for yrs.    

bigkoold
3/10/2010 6:32 AM

Barista was all over the passport promotion and gave a great explanation of it.  I enjoyed Yukon and felt it has just the right level of tartness.

sbx_bean
3/10/2010 7:12 AM

@joshuaesc - I have a coffee journey card I can send you.  We'll post a blog for each Bold coffee on Tuesdays.  Share your tasting notes on each coffee on the weekly blog.  

Next week's Italian Roast!  I can't wait to see your reviews.

Cecile

Thale
3/10/2010 9:29 AM

The Yukon coffee is great, and I agree that it has a nice finish.  Perhaps a slightly bitter aftertaste as well, but still nice.  I tend to prefer the smoother bold flavors (Verona is my favorite), but Yukon is definitely one that I don't mind when smoother options aren't available.

And I love the promotion! :)

Suneel Kapur
3/10/2010 10:16 AM

I gladly tried the Organic Yukon Blend this morning: I found it to have a nice, bold flavor, which finished off with a little lemon-like taste.  I did not find the spicy notes that some patrons have mentioned, but I did enjoy my cup.

I was once told that in order to appreciate all of the subtleties of a coffee, one should taste it black.  I would be grateful if someone more knowledgeable than I would let me know if that is accurate.  Thank you so much.

LoveThatCoffee
3/10/2010 10:24 AM

I never tried the Yukon Blend until this morning and I must say I'm  a fan and now I have 3 favorite bold brews: Christmas Blend, Caffe Verona, and now Yukon.  Since the Christmas Blend is my favorite, by far, I was very disappointed to see that it will not be part of the 8 week rotation.  Any reason why it's not in the rotation?

mgnicosia
3/10/2010 10:50 AM

I picked up a cup of Yukon this morning, but didn't pair it with anything. I found it earthy, but smooth, with faint dark chocolate afternotes...

agentjason
3/10/2010 11:59 AM

Today is the first day I've had Yukon and I loved it.  I got some to take home and make with french press.  I thought it was very rich and smooth.  I LOVE that it's organic!  Although I'll try all the others, I'll probably come back to this one long term because it's organic.  

curtis206
3/10/2010 1:17 PM

I was able to get a pour over yesterday and to me, the body was a little too light contrasted to the boldness of the flavor.

Betterbefore
3/10/2010 2:38 PM

I just wrote my whole HEARTfelt Yukon experience and then POOF! GONE! not posted.  and then I have to do the sign-in thing back and forth between Ideas in A. and the other side about FIVE times.  so, now I have a BAD (unlike Yukon, one of my old favorites) taste in my mouth and will have to come back LATER and say it all again, once my heart gets back into it!  

phoneboy
3/10/2010 2:53 PM

I've had the Yukon before. In fact, I was in my local Starbucks on Monday when they were putting up the promotional materials for this current campaign. They also switched out the brewed coffee from Gold Coast (which I like) to Yukon. :)

I really liked the Gold Coast, but then I had the Yukon. Very very yummy. Bold yet it doesn't bite and it stands up nicely to the heavy cream I usually drink in my coffee.

icefan
3/10/2010 4:30 PM

Yukon tasting notes:  aroma was very good, smokey, redolent of a campfire.    Mouth feel was smooth ,but thin, not to my liking.  It left a sour, winey taste in my mouth, don't know if sugar would have helped, but as I never drink my coffee with sugar I feel that Yukon is just not for me.  I tasted Yukon several times back in the late 1990's and it was my least favorite bold blend back then too.

parkerboy
3/10/2010 11:02 PM

First time tonight for both pour-over and Yukon. Not a bad experience, but would like to try it brewed for comparison. It seemed watery and not as hot as I would have liked. The flavor was pleasant -- woodsy, somewhat bright for a bold coffee, a little sweet, hit the front of my tongue. I asked for the promotion and got a Yukon sticker and passport booklet. Later the barista brought the coffee journey card and explained this was her first night working since the promotion began and she had been confused. No problem.

Betterbefore
3/11/2010 5:50 AM

This will be quick because it's my THIRD attempt to describe my Yukon experience.

not new to me, have had it for yrs and then when it was returned last yr.  The aroma and taste were kind of 'roasty' to me, clean finish....no aftertaste or bitterness. It's always been one of my two 'regular' favorites: Yukon and Verona.  I think Yukon is one step behind Verona in richness and smoothness.  one step.  

Really glad about this plan....

Anonymous
3/11/2010 6:48 AM

I am sad to see I am not the only one having issues - my local partners received the pamphlets and stickers but didn't know what they were for.  I had to explain it.  Although this is an excellent and delicious promotion I think more work needed to be placed into communications internally.  I have taken to carrying multiple print outs from the MSI posts explaining the program to hand out to confused partners.  As a customer this should not be my responsibility.

sbx_bean
3/11/2010 7:42 AM

@Suneel Kapur - your description of Yukon Blend is right on.  It is a wonderful blend of coffees from Latin America - they contribute the lemon-like taste and coffees from the Asia/Pacific growing region - this is where the body comes from.

To taste the subtleties of the coffee when we taste coffee at Starbucks, we do taste it black.  But enjoy the coffee how you like it.  This is a good one to add cream too - its flavor holds up well.

Thanks for sharing your tasting notes!

islandsnoopy
3/11/2010 8:36 AM

The barista was very knowledgable about the program and provided me with a journey card and sticker for Yukon Blend.

I've tasted the Yukon before and find it to be bold yet smooth.  I always add a little half and half to my coffee since drinking it black is just too bold for me!  Looking forward to the coffee journey!

Melody
3/11/2010 8:48 AM

I had Yukon yesterday afternoon.  *Mostly* partners seemed to know what was going on. Yukon feels very bold to me - even heavy in the mouth. It was good, though I am more looking forward to next week's Italian Roast which for I will enjoy.

Yukon seemed to have a ton of aroma too.

sarcla
3/11/2010 9:24 AM

I'm new at coffee tasting.  I have found that I just plain like espresso, so trying bold coffees is a new thing for me.  I find the Yukon to be bold but smooth, and I love the roundness of the taste.  It's not too much one way or another, but just an all-around good bold flavor.  I am new at discovering the notes, but do detect something leading toward chocolate, and I like that.  Thanks for the opportunity here!

Kylana
3/11/2010 11:05 AM

This morning was the first time I tried the Yukon. The aroma was very smoky, it reminded me of a campfire. I always add sugar and cream to coffee, what stood out for me was that the smoky flavor stood out with both added. It had a rough feel then led to a smooth finish.

I'm glad I had the chance to try this one, I'm not sure if I'd drink it on a regular basis and I'm looking forward to trying out next weeks pick!

danib62
3/11/2010 1:46 PM

I tried the Yukon at my local starbucks next to Symphony Hall in Boston. I might have a new favorite. It's very smooth with a good hint of spice.

Betterbefore
3/11/2010 3:56 PM

I agree with "Suneel Kapur" about the lack of spiciness, to me.  (for which I'm glad)  I wrote about that, and my store experiences in my two other attempts that disappeared before I could post.

daccord
3/11/2010 5:25 PM

I just tried Yukon for the first time, and I love it! What I first noticed was the dark, intense flavor, a quality I like. I was taken aback, in the best way, and immediately took another sip. There was very little bitterness, so the dark flavors stood out very nicely. Next, I noticed a distinct sweetness, almost like caramelized sugar. This is the sweetest (literally) black coffee I've ever tasted! Very good. I also noticed a full, heavy body that lent a smooth mouthfeel to the coffee. Yukon has very little acidity. Normally I would prefer more acidity, but in this case, there were plenty of other interesting flavors to keep me hooked. All together, these qualities (smooth, dark, heavy, sweet) reminded me of a stout beer, but more coffee-like, and very "drinkable." I would love to try this coffee with some creme brulee or a homemade oatmeal roll! I will definitely try this coffee again before week 2 of the tasting club starts.

Hussiens
3/11/2010 6:30 PM

Well, Let me start off by saying I don't really go for black coffee. I go to starbucks for my nice mochas and such. I've had via, which is kind of my emergency drink when I have a paper due the next morning, and its pretty good with some chocolate milk. I've had pike place by itself before and it was goodish, for black coffee i've had anyway. The Yukon blend? So much better in my opinion. it had this specific flavor to it that made me think it was more than just water, and i liked it. I'm hoping this experience will make me appreciate pure coffee more and I might actually find one that i prefer to just straight up espresso with milk and flavoring :P

PeterFox
3/11/2010 9:00 PM

This is a tasty blend.  I've heard of it for some time now but only this week have been able to try it.  The taste is not too bitter and has a sturdy flavor to it.  It's good by itself, but even better with breakfast food --  I have tried this with a blueberry bagel & cream cheese, as well as a plain whole-wheat bagel.  By the way, I drink my coffee black.

James Devlin
3/12/2010 5:59 AM

I had mine yesterday afternoon at my usual Starbucks. At first, my barista was surprised I didn't order my usual Latté, but she and the other barista were very knowledgeable about the program and did an excellent job of explaining everything to me.

Tasting Notes: I originally sampled it without a pairing to taste it the way I normally do and enjoyed it. I like a bold coffee and I wouldn't say this is extremely bold, so I'd suggest it to people looking for a little strength, but not too much. It had a great aftertaste and no bitter bite. I'd definitely consider putting it into my daily rotation.

I drink and enjoy Pike Place as my morning coffee and this was a great compliment to the Pike.

On a scale of 1 to 10, a solid 9.

ScrName
3/12/2010 8:50 AM

Good promo for a change!!!  Though, the poll of favorite bold coffees on the front page left off my favorite - Gold Coast.

NeilShakey
3/12/2010 12:16 PM

I enjoy the bold brews and look forward to trying a new one every week. I especially like the Italian ,French and Komodo roasts, but it's always nice to try a smoother blend like the Yukon.Good idea to encourage diversity ,,,, change is refreshing

NeilShakey
3/12/2010 12:22 PM

I was delighfully surprised by the yukon blend and look forward to a different bold every week. Good program and good idea.

Shakey

Stew_the_Moose
3/12/2010 1:21 PM

I too must voice my support for a plan to sample more flavors.  The Yukon is good and strong, but took a goodly amount of half & half to remove the bitter edge.

rossb
3/12/2010 4:02 PM

First, Starbucks is not serving Yukon in Hawaii as one of the bold drip brew's of the day.  Having said that, I enjoyed mine as a nice french press, which quite frankly was freakin' spectacular. I am definitely someone who likes things bold and full flavored and this blend is truly showcased when brewed in a press.

It was rich & full of flavor and there was no bitterness that others here have described.  Even more importantly to me is the fact that it did not become sour when it cooled down as many drip brewed coffees often can.

Since I typically never drip brew coffee at home anyway, this blend will def be on my list to press at home now.

Aloha!

R-

lburck
3/12/2010 4:10 PM

Loved the rich strength of the the Yukon blend.  Since it isn't being brewed as a drip where I am from I had to try it as a french press. The aroma was as intoxicating as the flavor and pared really well with my breakfast sandwich.

vanillachai
3/12/2010 4:25 PM

I tried the Yukon blend this afternoon. I found it to be intensely smokey. The taste is truly deep, reminiscent of tobacco and I'm not even a smoker. I am one that found it to be quite bitter, though. Especially in its aftertaste. I would not want to sully its boldness with something like cream, sugar, or anything like that though. This is probably something you'd want to drink black to appreciate it in all its fullness, which I do with all my coffees. I think if you were to find yourself needing to wake up at 2am, this'd probably get the fog out of your head good and quick!

LoreneRomero
3/12/2010 5:36 PM

Love the idea of this program. It gets me out of my normal routine of my usual (grande decaf skinny latte), with the challenge of a a new coffee each week . Tried the Yukon yesterday and I was very surprised that I liked it. It really was 'smooth and bold" at the same time. I can't wait to try next weeks contender. Keep up the good work Starbucks. I need someone to get me out of my comfort zone.

jeteaimee
3/13/2010 1:53 PM

I bought my cup yesterday, but my store only had Verona.  Smooth & kinda woody...

kjminton
3/13/2010 10:37 PM

I tried the Yukon and LOVE it! I am a bold drinker and am very happy to see the line up. Really wish my local licensed store had the passports & stickers, would really have liked to have one to keep track of all the blends. This is a great idea, keep 'em comin'!

Anonymous
3/14/2010 5:02 AM

Actually I did not try the Yukon Blend first, I bought a cup for my friend who is not only an avid coffee drinker but French,  and as she admits is a little particular about her coffee.  She absolutely adored the Yukon blend and found it much smoother that the usual cup offered from Starbucks.

I grabbed a cup for myself later and truly enjoyed it, especially on a day with torrential rain, it seemed to warm me from the inside.

Looking forward to the rest of the weeks coffees to try and share.

mariaangelica
3/14/2010 6:39 PM

I normally don't drink brewed coffee and my palate is not developed enough to describe all the flavors I tasted on the Yukon, but I like to learn and discover and I think this is a great opportunity.

Looking forward to compare with next week's bold coffee!

czech_elle
3/14/2010 8:39 PM

When I arrived at my local Starbucks, they had run out, so I waited the three minutes and received a brand new fresh cup of the Yukon Blend. The scent was really strong and smelled a bit bitter, the taste was strong, I liked it though, although I ended up with coffee grounds at the bottom of my cup.

I like this promotion, I am not really aware of all the different types of coffee, so it's a nice way to try different blends of coffee.

I like Stew_the_Moose used a nice bit of half and half, definitely Bold!

sbx_bean
3/15/2010 10:09 AM

Thanks everyone for participating in week #1 of the MSI Coffee Tasting Club.  This week we'll be featuring Italian Roast in stores.  Give it a try and starting tomorrow, share your tasting notes on the Italian Roast blog.

Upshaw
3/15/2010 11:20 AM

Yukon was delicious. I wasn't prepared for it since I hadn't had it in quite some time. On a scale of Pike to 10 (pike being the lowest, 10 being the highest), I give it a 7. It has all the strength of a bold, but it approaches your pallet softly. It isn't even remotely bitter. Now I am not good at picking out particular flavors in a cup of coffee, so I cannot speak to that, but I'll say this cup of coffee put me in a good mood.

annie1244
3/15/2010 4:52 PM

Edgemont Starbucks is the best Starbucks in Delco. Staff are extra

friendly and there is always plenty of room to park. Yukon is delicious and mellow!

LatteRose1
3/15/2010 7:13 PM

I remember having Yukon some years ago.  A nice bold, not too strong.   Tried it black first - good flavor - then with a splash of cream, which is how I prefer to drink coffee most of the time. It went nicely with the pumpkin loaf.

It's a good coffee for the afternoon!  Looking forward to the Bold program!

uniquelysteph
3/15/2010 7:42 PM

I tried the Yukon blend early Sunday evening. It was on on drip, so I had to wait the three minutes to get a cup brewed. Actually, I think I kinda like that way better. :)

I'm a *big* Starbucks bold fan--and Yukon Blend is a definite winner. It doesn't have the typical "Starbucks Bite" and no aftertaste like Pike's Place. (Pike's Place is my least favorite coffee.)

I shared my cup with my fiance. We paired it with a baby scone and a baby donut. Loved how the Yukon Blend didn't overpower either food's taste.

I got a chuckle over some of the comments about how the Yukon really bites at you; how it's the perfect coffee to jump start you in the morning. Hardly so. If anything, it's a smoother bold. It's perfect for those who want a bold coffee, but don't want to be hit over the head with boldness.

Can't wait to try this week's blend--but I'm *really* looking forward to the Komodo Dragon Blend (had that once when I lived in Philadelphia, *loved* it, and it was like they never brewed it again) and Sumatra (a tried and true favorite of mine).

cafedub
3/16/2010 1:24 PM

I've also been enjoying the bold blends, but was not offered a card when I got the Yukon. The store had run out of them, but gave me the sticker for the Yukon and I have one for this week's bold as well. Any chance you could send me a card as well @sbx_bean. Thanks.

sbx_bean
3/17/2010 12:45 PM

@cafedub - send me your mailing address to info@mystarbucksidea.com and I'll send you a coffee journey card.  

flukes
3/24/2010 8:43 PM

I love my Starbucks coffee, but I'm new to the tastings, so excuse my ratings for not being sophisticated.  I am not able to recognize the subtle notes of the brewed coffees, probably because I add so much cream and sugar to them that they all taste good with enough doctoring.  However, I must say that normally I am a medium-roast gal and I was really excited to venture to the bold side with this promotion.  Yukon tasted delicious and it was a great way to start!  

melewaikele
9/27/2010 5:30 PM

Funny....I was just told that you no longer sell organic coffee!  I live in Hawaii and I haven't seen the Organic Yukon Blend yet.  I am hoping that you sell Organic decaf coffee both behind the counter (as a drink) and on the shelf.  Are you planning to do this in the near future?  


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