Two years ago, My Starbucks Idea (MSI) debuted at Starbucks Annual Meeting of Shareholders. The site continues to flourish with ideas, votes and comments flowing in. Many customers visit the site on a regular basis to check out the newest ideas in action, look at the question of the day, see if they made the leader board or to check their inbox to see if anyone has commented on ideas they’re interested in too. A few months ago, we added a new feature where customers can fill out their profile and get to know other MSI users a little better.
I have the rewarding job of sharing your great ideas with our company and then sharing what the company is working on with all of you. This active communication helps to turn your ideas into action. As we enter year three, we’ve already received 90,000 ideas and have launched 70 of them. Most recently – Teach Baristas to Say “Thank You” in Sign Language, Computer Wallpaper, and Pour Over Brewing. We are not slowing down. Ideas from MSI have played an integral part in the way we work and are part of many of our future plans to provide an uplifting and inspiring Starbucks Experience.
Thank you for your input! Let me know what ideas you have to further enhance My Starbucks Idea.
I look forward to our continued conversation,