Trees are the lungs of our planet. They produce the oxygen we need to breathe. I’d say that’s pretty important. In addition to providing the clean air we breathe, trees are a windbreak on a mountain hike, a home insulator, a natural play structure for children (and adults) and a way to make your neighborhood more beautiful. Trees matter.
At the root of all positive change is the idea that it could occur. Believing good things will happen causes us to fully engage in the process of making life better. We have the opportunity to come together as a global community and shape a better world.
Join the global movement on April 15. Bring in a reusable mug to a participating Starbucks and get a free cup* of brewed coffee. As an organization, we have a goal that 100% of our cups will be reusable or recyclable by 2015. This is one way we are using our size for good to help reduce waste and thank you for doing your part.
This one day alone will not create a better world but can be the start of a movement that will improve our world. It will take effort. It will be worth it. To thank you for your daily extra efforts and care, every time you use a reusable mug in our participating stores, we’ll give you 10 cents off the price of your beverage. It’s a nudge. It’s gratitude. It’s karma. It’s important.
Visit www.starbucks.com/thebigpicture to see a video of thousands of people taking a personal pledge to hand in their paper cup in exchange for a reusable mug. We can make life better together - go to the site and take the pledge.

Inspired by your ideas:
Reusable Cups
posted by Lisa
Raise the Cup Discount
posted by bec
Better Incentives for Personal Mugs
posted by audreym6
* up to 20 fl. oz.