The NEW however-you-want-it Frappuccino® Blended Beverage – Discover YOUR Favorite

We are only 2 weeks away from the national launch of the NEW however-you-want-it Frappuccino® Blended Beverages and we’ve already begun to serve it in some stores.  I thought I would give some background on how we developed these new products.

Changing a product as beloved as the Frappuccino is not something we’d do lightly.  So we tested the new customizable Frappuccino® Blended Beverages for two years in Austin, Tampa, and Dallas.  We gathered feedback and listened to reactions from customers until we had it just right.  And the results have been impressive:  customers in these test markets consistently rated the NEW however-you-want-it Frappuccino excellent on “taste of beverage”, probably the single most important measure we evaluated.   One customer told us, “My customizable Frappuccino was honestly the best Frappuccino I have ever had.  It made me crave it!”  

The other element customers have been raving about is choice.  The new however-you-want-it Frappuccino allows fine-tuning of every element of your drink, such as sweetness, amount of coffee, and flavor.   Want non-fat milk but sugar syrup?  Go for it!  It also allows entirely new choices.   There are many requests on My Starbucks Idea from customers who wanted soy, vegan or decaf Frappuccinos and now those requests are a reality.  Both our customers and store partners are starting to experiment with fun new taste combinations.  One combination I swear tastes like a famous breakfast cereal.  Have you heard about that one yet?  Have fun with this new platform!

Of course we realize that taste is subjective and may vary from customer to customer.  We encourage everybody to consider their barista a resource in creating their perfect however-you-want-it Frappuccino® Blended Beverage.  If your drink isn’t perfect, just let your barista know and they’ll remake it – that’s the Starbucks Promise!  Please let us know here if there are customizations that you think make YOUR drink just right.  We will compile them and share some of the top customizations.

I look forward to hearing how you customize your Frappuccino! You can also follow Twitter conversations on the NEW however-you-want-it Frappuccino at @Frappuccino.

 

 



GiveMeMyOlFrap
4/28/2010 2:54 PM

The new caramel frappuccino lights are awful..  They lack taste...  I have tried it 3 times from 3 different locations and all were bad...

Then I ordered my GTF only to find out that changed also... Not even the whip cream can save the taste

I just received my gold card this for visiting Starbucks too often... At least I will not need to make those visits anymore.. Money Saver

I cannot believe Starbucks actually tested this in the market for two years...   I would bet it is more about cutting back on waste from the pre-mix

Peetsrules
4/28/2010 4:14 PM

Jennifer the new frappuccinoes are awful.  I do not see how the company could role out something new when it did not need to be changed.  The original frappucciones were great and did not need to be changed.  I understand that some people cannot drink milk , but you should not penalize the majority of the population because of a select few.  Instead of changing the recipe, the company should have created a lactose-free version for the "other" people.  I am former manager and I know there is plenty of room in stores.  I no longer go to Starbucks for blended beverages. The blended drinks at Peet's McDonald's are far superior to that of the new drinks at starbucks.  I hope the company changes back to the old recipe soon and realizes the mistake they made.

harper
4/28/2010 5:52 PM

Not knowing about the "new formula" I got a mocha frapp light on 4-24.  Didn't taste right-- no distinct chocolate or coffee flavor-- must've been given a caramel frapp by mistake.  Took it back and was told about the new formula...  Second one was just as nondescript and disappointing.  No offer of a refund, either.  I'm not willing to fool around with extra shots of this and that to get it to taste right.  That's ridiculous.  Bring back the old formula or give your customers the choice between the 2.  With summer coming up, so many loyal customers are going to be disappointed.

Starbucks needs to make this right before their customers find new coffee houses.  

sla545
4/28/2010 6:04 PM

You say your test markets LOVED the new Frappucino. I would be very interested in some hard data about whether you tested with long time Frappucino drinkers or new customers to the beverage. Makes a big difference!! I was spending over $200 a month on my caramel frappucinos and now I guess I will have more money in my pocket. Customizing does not change the nasty flavor of the base. And I'm sorry, but if I was worried about being healthy, I wouldn't be buying this drink!! This was my ONE, yes, read again, ONE indulgence because it was not healthy! Get with it Starbucks, this was a crappy decision.

afterbang
4/28/2010 6:49 PM

Hmm I noticed something was different about that frap I had last Saturday. It's not as sweet as the old base, but I actually don't mind it being toned down a bit especially if the new ingredient's are more natural like the Barista said it was; supposedly no more high fructose corn syrup, and using real milk (what were they using before anyways?).

The only major issue with my Peppermint Mocha Frap was that the mocha seemed a bit off. Maybe I just need extra to make up for the less sweet base. Either way, its not a super gross like a lot of people here are saying it is. Not for me anyways!

Bring us the pumpkin spice year round while your at it =D

leener
4/28/2010 7:09 PM

Jennifer K can we buy the old mix from Starbucks?  I drink the Mocha light Frap and would love to continue to buy the old mix from Starbucks directly. I have been able to find a Starbucks in St. Louis who has the old mix, but was told no matter what they have to stop selling it May 2nd.   I have tried the new and do not like it.  I like my 110 calories and 2 grams of fiber that I got in the old mix.   Let us loyal Frap drinkers know.

smz
4/28/2010 8:29 PM

PLEASE DO NOT LAUNCH.....Starbucks made a big mistake here and you'll see at the register after your launch.  Just check the comments....loyal drinkers have spoken.  Who did you test in Dallas, Austin, and Tampa????  They're WRONG.  

There was nothing wrong with the old mix.  People are taking the time to write comments for a reason...the new mix is not that good.  Period.

karlis
4/28/2010 9:22 PM

Please please please bring back the old frappuccino. The new ones taste bad.  It lost what I called "starbucks taste." I have been a customer for over 7 years and I only bought frappuccinos @ Starbucks almost on a daily basis. At first I was like ok let me give it another chance. But it's bad, I even tried it with an extra shot of espresso. My sister had told me it was bad but I didnt believe her until I tried it. You should offer the old frappuccino for the people that want it. Now I'm gonna have to look for another coffee house.   But I know I'm not gonna find a frappuccino that tasted as good as the good ol' mocha frappuccino. I know u guys r trying to make it healthier.. but come on... people that buy it know what they r getting as far as calories! I rather have better taste with more calories than bad taste with fewer calories.  

frapfan
4/29/2010 3:34 AM

If the theory is true that SBUX moved to this new frap mix to cut costs, then all I can say is "wow", and not in a good way!  SBUX has had loyal daily frap drinkers for years and years that knew we were paying more but were willing to do so because we were getting a superior product.  If SBUX has moved to lower cost inferior ingredients and just expected the loyal frap drinkers to deal with it, then SBUX is being incredibly disloyal to their customers.  Again, "wow"......I am baffled.

carollk
4/29/2010 5:06 AM

Thanks, Jennifer K.  I e-mailed you at info@mystarbucksidea.com.

littoazndogg
4/29/2010 8:51 AM

So far I've tried the SBUX Double Shot in a frap. The taste isn't bad but the addition of the Espresso Roast isn't a true espresso taste and tastes more like a Mocha. In addition, I wanted to find out what flavored syrup is added into the frap?

Baxter1102
4/29/2010 10:04 AM

"However you want it"....EXCEPT if you want it to be the way it used to be, then you're out of luck. So really, it's NOT the "however you want it frappuchino" I'm unclear why they changed it in the first place and why they didn't test the product with LOYAL Starbucks customers. To make such a drastic change for the worse on a key classic drink seems really ignorant.

angieness
4/29/2010 5:47 PM

I've been a barista for 4 years and we just rolled out the new frappuccinos. I used to drink frappuccinos all the time and after working for Starbucks for 4 years I'm very familiar with them. I really love the new ones, they actually taste like milkshakes now and I love the creamy flavor.

So far I've tried caramel, double chocolate chip, and an extra coffee soy java chip and really enjoyed each one. I think the only problem customers may have is with the double chocolate chip because the new version is more like a chocolate shake and less chocolatey. Maybe including more pumps would make it more like the old version? Because the new double chocolate chip is drastically different whereas caramel and the java chip both tasted very close to the old ones but creamier.

As a soy drinker I'm thrilled with the new fraps, I think the only thing I noticed is the soy version doesn't blend quite as creamy as the ones with whole milk but it's still worlds better than trying to make a soy frap with just soy+espresso+ice+syrup which would end up with kind of nasty overly icey results.

I really don't understand where people are getting the chemical aftertaste or watery texture, I haven't gotten that impression at all, and again, as a barista of 4 years I know frappuccinos. They just taste like coffee milkshakes like the ones some local coffee shops around here make.  My store is a VERY high volume frappuccino store since we're in a mall so I'm a little scared of backlash.

UrbanVoy
4/29/2010 6:14 PM

I tried several frapps today at a tasting event in NYC - and I liked almost all of them. Even the soy based and the one that had stevia, which surprised me. Even the light was very good - very soft, no after taste.

As for the taste, the new frapp definitely tastes more like coffee - which is fine for me, but may be a turn off to some. With the old fraps, I always had them blend in 1-2 extra shots of espresso anyway.

In the regular coffee based frap the coffee flavor did linger on my tongue - but it was very similar to the effect you get from an old frap with espresso shots added.

I ended up with a  Triple Coffee Whole Milk Dark Cherry Mocha Frapp - and it was very tasty.

Next time I think I'll try it with 2% milk, extra Mocha (chocolate sauce, not Mocha base) and 2-5 shots of espresso instead of the coffee base.

I really like the customizability.

Question: What is the difference between the Mocha frapp base and the regular Mocha (chocolate) sauce?

Can a frap be made with the regular chocolate sauce?

mpillen
4/29/2010 6:52 PM

Jennifer,

My favorite was mocha light frap with extra ice and no whip.

mpillen
4/29/2010 7:08 PM

So I decided to try a new drink the other morning and ordered a Ventie skinny vanilla latte and guess what they didn't have the syrup for that drink...lol....I just can't get my starbucks experience. However, I did try a frap at Coffee Bean and they have one that tastes just like the old starbucks. At least i can get my frap fix.

GiveMeMyOlFrap
4/29/2010 10:27 PM

It is sickening to see employees come on here and say positive things about the new Frapps. The problem is the only custom many of us want is the original base...

I am all for the customization if the new frappuccino would have been good; however, it tastes like crap...

There is hardly any flavor sweet or coffee...

Going on two weeks without a frap...

Thank god for CBTL Ice Blended

UrbanVoy
4/30/2010 4:49 AM

@GiveMeMyOlFrap

I am many things, but I am NOT nor have I ever been an employee of Starbucks.

I owned Starbucks stock up to about a decade ago.  I have not owned any shares since then.

That being said, The new frap is different, but pretty good.

carollk
4/30/2010 7:06 AM

I am not a Starbucks employee.  I have tried the new frappuccino twice and it was good both times.  I didn't know what to expect because I had already read so many horrific posts here.  Both times it was very well blended with no ice left in the cup when I finished it.  That wasn't always true with the old frappuccino.  But I know that has more to do with the person making it.  It does seem milkier, but that's not a bad thing to me.  I didn't notice any difference in flavor.

oldfrapplease
4/30/2010 7:43 AM

Whoever convinced the decision makers at Starbucks to change the Frappuccino deserves an award for their ability to con a successful company into discontinuing one of their most popular drinks and alienating millions of customers.  It's not often that you see that happen in big business these days.  I'm still in shock and can't believe they would let this happen.  It's simply not possible that these drinks will be consistent when they're mixed in the store, and don't try to blame the store employees for that.  How in the world would you make the drink customizable but not include a mix that tastes exactly like the old mix?  This will go down as one of the dumbest business moves of 2010.  Anyway, looks like I'm off the caffiene for a while.  Please let me know when you come to your senses and bring the old mix back.

LITH patron
4/30/2010 8:57 AM

The new frappuccino's are horrible. They're so bitter & tasteless. I have been loyal frappuccino drinker for 12 years. But with this new frappuccino I will longer be visiting starbucks.  

JandM115
4/30/2010 5:58 PM

Totally amazes me, why these huge companies always screw with what sales? Starbucks has made most of it's money off of the Frappuccino and now they have totally ruined it for all of us who drink it almost daily. I got one the other day and was gagging all the way home. It was horrible. I will not purchase another one until they give us the choice of the new version or the old one.  Oh the number of customers Starbucks will lose over this change.  I am not looking elsewhere for me a new coffee drink. I would love to meet the people that did a "taste test" and said this new drink was good.... Please give us the option of the old one also! WE DEMAND IT!

alison93
4/30/2010 7:01 PM

ok, so I strongly dislike the new fraps, but just can't bring myself to live without them until (hopefully) the new recipe is back.

I have tried 10 times to "customize" my caramel light frap to my liking. So far the best I've got is a nonfat caramel light frappuccino with 5 pumps of coffee. It's still a little sweet and has a little bit of a bad after taste, but the main thing i dislike is the texture. It's very frothy. I was wondering if you had any ideas as to how i could get it not so frothy without making it to icy? I'd appreciate the help, i just can't seem to get it right. Thanks in advance to anyone who can help!

frapfan
5/1/2010 9:15 AM

The New Frap, The Perfect Storm

It seems with the introduction of the new frap and elimination of the original frap, SB has created the perfect storm.  It has angered and frustrated its loyal frap customers.  Many of these customers have walked away.  It has put the baristas through a great deal of unneccessary difficulty, and it has angered the non-frap customers who get stuck in line while a frap customer has his/her drink remade 10 times.  So, this move has negatively impacted the loyal frap customers, the non-frap customers, and the employees:  3 huge stakeholders.  Hmmmm..... if this were April 1 I would think this was an expensive April Fool's joke.  And it hasn't even been officially launched yet!

1337Claire
5/1/2010 9:44 AM

I'm tired of trying to "re-create" my old Coffee Frappuccino Light. Further more, I don't believe that Starbucks received rave reviews on this new beverage, because I live in Tampa and told them from the get-go that it was horrid! Why would I want to sit there and try to tell the barista how to make the beverage? I don't know how to make it, I just know what tastes good and what tastes disgusting! I used to spend a cumulative 20$ a week on fraps alone, before accounting for the tip. It was suggested to me to try another shot of coffee, but that doesn't help the soupish consistency of this drink. Additionally, the barista at my Starbucks has told me she's experienced a great deal of discontent over the change, and most people are unsatisfied. I'm beyond unsatisfied, I'm livid. How can a company care about its consumers, those who keep them in business, without so much as responding to the clear demand to bring back the old Fraps? I'm appalled at the business ethics at hand and will never return to Starbucks until the have fixed this terrible error.

randilos85
5/1/2010 6:01 PM

please  jennifer k  please bring the  old frap back i have been coming to starbucks for 5years now and getting a frap everyday well not any more . and yes i have tried 23 diff.ways and it is not the same  i begging you too please bring it back!!!!

randilos85
5/1/2010 6:02 PM

pleaes just bring it back and listen too us, the summer is coming up and you guys are going to lose a lot of money!!! if you dont bring the old frap back !!!!

Kleine
5/1/2010 6:36 PM

Why Starbucks? I went to your locations 1-3 times a week ordering my all time favorite drink that is the only one I like. And now you changed the recipe! I did whatever I could to make it that way I like and it was disgusting no matter what I did. Your "new customization" is not fully customizable because you missed one HUGE detail.... choice of old recipe and original bases!!!! Get it through your heads Starbucks!!! Ever since you changed the recipe I have chosen to never to go back again. GOOD BYE!!! That is until you change the recipes back to the way they were or give the to choice of it.

Disturbed and Annoyed,

Kleine :(

TS80
5/1/2010 9:17 PM

The "light" base has gluten from what I am hearing...that doesn't mean I can have it "however I want it". I want it gluten free! I love Starbucks, but I won't pay to get sick! Please find a way to keep your drinks gluten free!!

pmrm1800
5/1/2010 10:51 PM

I am so upset at the new frappuccino recipe and for Starbucks for now caring about what the customer thinks.  For someone that had been going to Starbucks every morning and every evening for years for a frappuccino light is now not going at all.  One, I will save lots of money but you will not get my money now.  What a shame.  I have been a very loyal customer and feel that you should the the customers choose if they want the new disgusting recipe or the old.  I WANT MY FRAP LIGHT MIX BACK NOW......

jkarlo
5/2/2010 10:06 AM

UrbanVoy:  I'm happy to hear you are enjoying all the new customization options with Frappuccino!  Thank you for sharing your favorite.

Your Question: What is the difference between the Mocha frapp base and the regular Mocha (chocolate) sauce?  The Frappuccino Base comes in 3 different flavors, coffee, creme and coffee light.  As an example a mocha Frappuccino would use the coffee base.

The mocha sauce is Starbucks standard mocha powder added into the Frappuccino just as it would be for a hot mocha.  The mocha sauce is consider a flavor additive versus the base is used in all Frappuccino's.

carollk
5/2/2010 11:13 AM

jkarlo - I have a question too.  What is the difference between the coffee and the coffee light base?

KatieW
5/2/2010 6:27 PM

I was a barista at Starbucks for 3 years, and a frap addict for 8... I know frappuccinos too.  I'm telling you the new fraps are HORRIBLE and have a horrible aftertaste.  SHAME on Starbucks for this horrible tasting monstrosity!

foroldtimesake
5/3/2010 11:37 AM

Please bring the old frappuchino back. The new recipe tastes so horrible. I can't believe you tested this thing! I loved the coffee frappuchino light, and I usually cut down the amount of base and added a splash of ice coffee before blending so it wasn't so sweet. How can I get close to the old flavor, if not you've lost a loyal customer.

sbx_jkar
5/3/2010 12:53 PM

All,

Thank you for your feedback on the new Frappuccino products.  I, and other Starbucks partners, have read all of the comments and do take your feedback seriously.  One thing that comes through is your passion for Frappuccino and the connection you have with Starbucks as a brand.  It is clear that Frappuccino has become part of many of your daily lives and we understand that by making this change it has not been an easy transition for some.

As we’ve heard from some of you the taste of the new Frappuccino is different than the original version.  The flavor change came after hundreds of tastings by frequent Frappuccino drinkers with a goal of giving the customers a great taste and new ways to customize it, including healthy options.  The flavor difference some of you are detecting is a result of using fresh coffee, a blend of Starbucks Espresso and Italian Roast, and fresh dairy.  When you add mocha, caramel or another syrup – the flavor of that comes through more distinctly with the new product.  

From some of you I’ve heard frustration for having to try to customize your beverage several times before you get it the way you like it.  I can understand how that could be frustrating and we have taken that feedback.  In the end our goal was to deliver a product that we feel good about, our customers feel good about and those that may not currently drink Frappuccino can feel good about.

Thank you for your feedback – as we get ready to launch in all stores on Tuesday May 4th, we will continue to monitor all feedback to get a pulse on how the program is going.

Jennifer

dramacreative
5/3/2010 2:01 PM

I am sincerely disgusted with the new frappuccino mix. I had sent back my drink 2 weeks ago when this launched and yesterday I made an effort to customize the drink. Since I always order the same thing which is a mocha frappucino with one espresso shot blended the barista recommended I try it with out the coffee base and she just provide the shots to the recipe. Although it tasted better than the disgusting concoction a couple weeks back it's still not satisfying in flavor and texture. I will probably have to go to the Coffee Bean and Tea Leaf to get their Ice Blended Utimate Mochas from now on. I will gladly return to Starbucks once they return my favorite original frappucino classic.

frapfan
5/3/2010 2:33 PM

Jennifer K:  Please understand that no matter how you customize the new frap, it's just a bad drink.  It is  frothy - not creamy.  It still has an unpleasant aftertaste.  And gone is the rich goodness - it's very watery.  Those of us that care enough to make ourselves heard really want to know when our "frappaccino classic" will be back in the stores!  Thanks!

ridgewood24
5/3/2010 2:47 PM

AWFUL!!!  I have been a DAILY (sometimes 2x a day) customer for the past 5 years or so.  The new mix is horrible and has the worst aftertaste.  We've tried altering the mix for the last week (less caramel, more caramel, adding expresso, etc) but nothing has worked.  I'm finished!!  If starbucks wanted to create a drink for those who would rather soy, they should have created a seperate mixture for them - not alter the one they have!!

peacesells86
5/3/2010 6:28 PM

I am hardly the daily or weekly frappuccino drinker. But when I went to Starbucks wanting a mocha frappuccino two days ago, I found it tasted odd. At first, I thought they just put too much chocolate in my drink. Doing more research, I found that you have messed with the formula. I am sorely disappointed that one of my favorite drinks is now going to taste different, unless I spend more money on trying to make it how it used to be (And even then, will it taste the same?). You may take these comments with a grain of salt, but please listen to all the valuable customers you might lose.

alison93
5/3/2010 6:39 PM

Stop with the generic "we understand how you feel" feedback please! How many calls, comments, e-mails, and any other form of complaints from hundreds of disappointed customers does starbucks need? seriously, the product hasn't even been officially launched yet, and already the complaints are endless. Hundreds of loyal customers for 10+ years are declaring they will never return to one of their favorite places! Please, please, PLEASE bring the old recipe back! If not for the customers, or even the baristas, for the sake of your own company's finances! Where I live, sbux is really the only option for great coffee, at least it used to be. I know this sounds harsh and i REALLY hate to gripe but i just don't know what it will take for sbux to get the message! I love you guys and your coffee so much, but i'm just so disappointed in this new frap...

1ToughCookie09
5/3/2010 10:53 PM

I have drank carmel fraps for over 10 years, and the new drink mix is not that great. I drink it still due to I don't drink hot coffee, but I think this is not a great idea. I think that people have good points when they say why not give those who want the old ones a choice. To me somedays the McDonalds Frappes are better than the watery starbucks. I know that I would now go to McDonalds for  cheaper price for almost the same drink.

Even with changes it still has a very different taste and gets all watered down way too quick. I think I will save more money now, because I will go to another coffee shop for the drinks. I love starbucks still, but not the choice even though it is better for one's health. I think I will only get it a few times instead of many times a week.

carollk
5/4/2010 5:48 AM

Jennifer - It is May 4 and no, the nutrition info has not been posted for the frappuccinos.  Instead, you get this message:

We’re Sorry

The nutritional data for this product is not available online. You can find that information at your local store.

Brent Pinkston
5/4/2010 7:05 AM

You are the new Coke from the 80's.  The new frapp is awful.  I have been a loyal frapp drinker for over 17 years and you think you can just change it.  The flavor was change not for kosher purposes but to reduce costs.  Loyal customers will pay more for the product.  Changing the mix was costing cutting.  This is not the way to do business.  McD wouldnt change the Big Mac they would have developed a new product to market.  You should have done the same.  Who ever came up with this idea must have been an accountant with rising COGS.  Accountants are not good business people.  Stand up for your brand not your margins.

sbx_bean
5/4/2010 8:46 AM

@carollk - Check out frappuccino.com.  You can customize your frappuccino and it will show the nutritional information for your frappuccino.

JaneK
5/4/2010 9:43 AM

I hate the new recipe.  I also had been a loyal customer.  I used to have a coffee frap - do you have any suggestions as to how to make it?  The new recipe tastes dull and without flavor.  I added a shot to it but its just not the same.

patobello
5/4/2010 11:10 AM

Okay, so I can 'customize' it and the barista will keep making it until we get it right?

When did ordering a Frap turn into a series of chemistry experiments?  And then having to remember 'add one pump of this, two of this, cut out the other thing' when there's a line behind me in the morning and I'm trying to get on with my day?  Forget it!

You've made this WAAAAY too much work.  Thank goodness there's a Tim Hortons next to my old favorite Sbux, and a Biggby just down the road - they're getting a lot more business now that I'm done with you guys!

mooseworks
5/4/2010 1:10 PM

What EXACTLY do I ask for to get my "custom" java chip frap to taste like the old one did. The new one tastes horrible and I won't be buying any more unless I can get a recipe that tastes like the original. I have spent over 500 dollars this year at SBUX and that will be dropping to basically nothing with this new custom frap. I need a recipe that is the original flavor or I will be going elsewhere. Bring back the original mix for those of us who like it. You should NEVER have tested this ONLY in the southern part of the country - tastes are very different there - e.g. sweetened tea...

carollk
5/4/2010 2:42 PM

sbx_bean - I DID go to frappuccino.com and it says:

Nutrition values represent a standard beverage and may not reflect your customizations.

HateNewFrapps
5/4/2010 8:49 PM

Why is Starbucks ignoring the real issue with the new bad tasting Frappuccino.

I say everyone needs to get their Frappuccino re-made 10 times and say it still does taste the same.  Ask for your money because you are not satisfied...

newfrappssuck.com

phalak
5/5/2010 7:03 AM

Im in Chicago, can anyone tell me anyplace that still uses the original mix?

Peetsrules
5/5/2010 10:57 AM

Jennifer K, why did you not test the new recipe in California?  As one of the biggest states in the country any smart business person would know to test a new item there.  Californians are different then texans and floridians.  I dont know what Uncle Howie was thinking when he approved this change to something that did not need to be fixed.  

JaneK
5/5/2010 12:22 PM

I hate the new frappucino.  I used to have at least one a day and now none.  I feel bad for my local store who has lost my business.  The new tast is dull and plain and when I add a shot to it - it just doesn't taste like the old one.  Any suggestions?  I used to always get a coffee frap.  

sbx_jkar
5/5/2010 1:09 PM

JaneK:

Are you looking for more coffee flavor from your coffee frappuccino or more sweetness?  Are you open to milk types?

sbx_jkar
5/5/2010 1:14 PM

phalak:

The original mix is no longer available in the US or Canada.  

megamuphen
5/5/2010 4:08 PM

I love the new frappuccinos! Thanks!!!

meechigan
5/5/2010 7:56 PM

Jennifer K,

I think that formal frap drinkers are looking for a good and consistent taste.  I find it hard to believe that regular frap drinkers tested the new product and found it palatable.

I have tried four different versions of the new drink and none have been acceptable, let alone near the taste of the old java chip frap.

The last one I tried left a chemically taste in my mouth.  You mentioned that the difference is that fresh products are being used.

From what I saw, the "coffee" was being squirted in, not fresh.  

It's great that Starbucks is trying to offer products to those customers who could drink the previous fraps, but I do not understand the decision to alienate loyal frap customers.

Since you state that the old mix is no longer available, what are the real options for the customers that cannot find the right formula with your new ingredients?

CTfrapchick
5/5/2010 10:19 PM

The new frap is the worst thing I have ever tasted in my life.  It actually makes me want to puke.  No matter how they try to "fix it" it still tastes gross.  Go back to the old one...No one in Connecticut is getting fraps anymore and I actually went to Dunkin Donuts to get a Coffee Coolatta which tasted a lot better than that crap you all are serving now.  I've been drinking Venti Coffee Fraps twice a day for 12 years....Starbucks just lost another customer.  

JaneK
5/6/2010 8:30 AM

I guess I'm looking for sweetness to counteract the coffee flavor.  I don't drink regular coffee (that's why I was fortunate enough to love the frap) but when I put the shot of coffee in the new version it tasted too bitter I guess.   I added the shot because the regular version was too plain.  Yes - I'm open to different milk types.

sbx_jkar
5/6/2010 11:35 AM

JaneK:

Hmmm, if I hear you correctly you want sweetness with some coffee flavor - balanced.  I would stick with the regular coffee amount added in the recipe and definitely use whole milk as it gives you the right body in the beverage.  You could try half and half as your milk type if you want more of a milk shake flavor.  Or you could ask for a pump of classic syrup - that will bump up your sweetness level.  

sbx_jkar
5/6/2010 11:43 AM

JaneK:

Are you intereted in decaf?  By adding our decaf espresso shots instead of the Frappuccino roast, the profile appears sweeter - give it a try!

Val Kok
5/6/2010 9:00 PM

I was so excited to hear that I could finally get a frap with soy but now that I hear there is gluten in the syrup I won't be having it. Disappointing that gluten was added when it wasn't there before. Even more disappointed that I had to find out via facebook, not from Starbucks itself. So thankful I didn't drink one or I'd be REALLY sick:(

BigMamma
5/6/2010 10:51 PM

For the past few years I would treat myself on pay day with a vanilla bean frappuccino. Last week marked an end to an era. The frappuccino tasted like a watered-down milk with ice chunks. The visible vanilla bean was misleading, as the drink had no discernible vanilla taste. When I returned to Starbucks they explained that they could not enhance the vanilla flavor, as they had a new process for making it. That said...I will have a blizzard, a mcflurry, or a frosty on payday, anything that has flavor.

teeterharris
5/7/2010 3:32 PM

Jennifer K,

Will the baristas make my "Any Way You Want It" Frappuccino by blending the bottled Frappuccinos and ice? That tastes almost identical to the 2000's era Frappuccino. I can't get past the new formula, nor can the assistant manager where I buy mine :-)

-OR-

Can I have the details on the previous Frappuccino recipe so I can help my friends at Starbucks help me?

Thank you for your time,

David

JaneK
5/9/2010 9:19 AM

Jennifer K - I tried all of the variations you suggested and unfortunately none of them taste good to me.  I really just wish we could have the old recipe back.  I guess the positive is that I'm saving nearly $5 a day since I don't get them anymore.  

Anonymous
5/10/2010 5:30 PM

Just give us back our original FRAPS and you people can have all the flavors you want in your new ones, and please rename them they are not true frappuccinos you guys are turning into frosty queens..you have lose my bussiness after 10 years of visiting every day for a deliciouse original frap, no one I know likes the new ones, they are horrible if you like the original ones. you dont see soda companys making all there drinks surgar free and and caffine free, why are you forcing this stuff on us? I would do anything for a original old school yummy frap..Some one will open a store up with the old style ones and put you guys out of bussiness. As far as i can see you have to try so hard to convince us that they are good, when you already had a product that we loved.  I am learning to do with out starbucks period now, so congratulations you just lost another loyal customer with your new fraps..And have it anyway you want it?  HUH!! I just want it the way I had it in the start of April.

baxter12
5/10/2010 6:01 PM

I am very disappointed that there is gluten in this base.  The old formula was gluten free. It does not seem like you are interested in having people who are celiacs as customers.  I am still disappointed in the disappearance of the valencia orange cake.  It was delicious.  You really didn't give it a chance to be successful.  Your "replacements" are not in the same league.  I wouldn't go out of my way to go to a Starbucks now where I did with the valencia cake.

1seashell
5/10/2010 6:40 PM

I guess that I will have to find another place to get my coffee.  If you can not be upfront with customers, and  disregarding their health, then I can no longer give you my business.  I tried to find the information concerning the gluten issue and I got a email back saying I had to call to get that information.  I can no longer trust any product I buy to be gluten free.  I use the sugar free syrups are they still gluten free??? Who knows???? Nobody in the company whats to be straight forward.  Maybe you just really wish we would just all go away anyways because you don't care to have our business.  This move along with the Valencia Cake debacle is the last straw for me and it VERY PLAINLY TELLS ME YOU DON"T CARE IF YOU GET MY BUSINESS!!!!!!!~!!!!!!!!!

cinlee89
5/11/2010 9:32 PM

The old frap already had the ability to be customized.  You tested the new product in 3 cities. 2 in the same state, one in Florida.  I live in New Jersey, the most densely populated state per square mile, in the country.  I'm pretty sure that those of us who live in the Northeast do not have similar tastes than those who live in Texas.  By reading the posts on your Facebook page, there are plenty of others who feel the same way.  When I recently voiced my opinion about the new frap, I was given 2 free drink coupons.  I tried, without any success, to "customize" my drink to my liking.  Not only did I hold up the line, the baristas wasted product by trying to adjust my drink.  As a company who ultimately wants to make a profit, this strategy is flawed.

InGirl07
5/12/2010 7:39 PM

I have also been a loyal customer for a long time (10 years at least, since I was a teenager). I live very close to a Starbucks and had been going to get my a caramel frappuccino nearly every day for the past 2 years! Now that the recipe has changed, I realized how much I must have been out of my mind to spend that amount of money, but also how much a really liked the drink. The new frappuccinos are disgusting and they take longer to make. The option for milk is not a good thing for me because it makes my stomach hurt (the old one never did for some reason), so I have to order soy which of course costs extra money and the drink still doesn't taste any better. So I've been saving a lot of money over the past 2 weeks, but I miss my drink. Now I have two other options:

Make my own drinks with my Mr. Coffee Cafe Frappe

or

Find another coffee shop that makes good tasting drinks.

I'll be trying Caribou Coffee tomorrow. Sorry Starbucks, but you have lost another great customer. Maybe you'll realize your mistake when your profits go down.

dsky
5/12/2010 7:55 PM

Being a newbie to the whole Frapppuccino (not sure i'm cool enough to call it Frap yet) thing, i have to say that i ACTUALLY LIKE THE NEW FORMULA - looking over the posts it seems you have to bold stuff you're really passionate about ;)

anyhow, I have had a total of maybe 4 Frap's (ok, it's easier to use Frap than writing the whole thing) in my life, mainly because i wanted soy milk and i'm in the "i want a treat, but don't want to blow 600 calories" camp.  that goal also turned me off from the high fructose corn syrup that seemed to be a main ingredient of the 'old' recipe.

in the past week, due to friends telling me about the whole 'new vs old' debate, i tried a frap. first with soy and an extra shot - loved it.

then with soy, mocha lite style - loved it.

rinse and repeat.  5 days and 5 fraps and all i can say is that i fully respect all of the people describing their love for the old version, but i'm a fan of the new and loving the healthier ingredients.

meaganb
5/14/2010 5:21 PM

I really cant belive that starbucks is being this nieve! YOU just started that it is made with stieva and then in another post denied it!!

honeydukemom
5/16/2010 11:40 AM

I am so happy to discover this blog.  Today I thought I was going crazy!  I went to a Starbucks in a Barnes and Nobles and I ordered my favorite frappuccino.  It was so disgusting!  After two remakes by the patient and pleasant barista, I actually asked for a refund...something I have NEVER done!  Unsatisfied, I actually drove to the closest stand-alone Starbucks thinking perhaps my problem was in not ordering from a "real" Starbucks.  To my disappointment, this frappuccio was just as disgusting.  Come on Starbucks, my summer just won't be the same without my frappuccios!  What were you thinking???? Why change a good thing?  What a major disappointment. :(

lvegas
5/16/2010 7:28 PM

i have been a daily venti java chip frappuccino drinker for over 5 years now, sometimes twice a day. but as of today, you've lost my business. your new frappuccino's are the worst tasting drinks. i have no clue why you would mess with a good thing. the new drink is watery and runny, has no coffee taste, no chocolate taste, and leaves a terrible after taste. i couldn't even drink them, they were so bad. i had a barrista that was nice enough to try and figure out a new recipe for making my java chip frapp, actually taste like the original java chip frapp. and she came up with something that wasn't too bad. a venti java chip, with 5 pumps of coffee, 4 pumps of mocha, and extra ice (for the old consistency).

but why should i have to order all that? why should i have to take the time to make sure i get all the extra pumps, extra ice, etc ... when all i had to do before was order my drink? honestly, i don't think this should be a science experiment ... trying to mix this and that, and take out this and that ... just to get your drink back to what it used to be all these years. and the kicker ... is that, yes, you can customize your drink. but it's going to cost you MORE to get it the way it used to be. why on earth should i have to now pay 50 cents more, for that extra pump of coffee ... i'm not even looking for extra coffee, but just looking to get that coffee flavor back in my drink.

unless you bring back the old frappucinno's, you've lost my business ... which is just about $1800 a year :(

frapplover8181
5/17/2010 4:10 PM

The new Frapps are watered-down, light in color, bad-tasting, and have a lingering bad aftertaste. All I want is the old frapp back. Out with the new frap! In with the old frap! OR GIVE US BOTH!!

mathgirl87
5/18/2010 12:43 AM

I have been a loyal frap customer at Starbucks for 5 years - I order one four times a week while I am on my way to work and it was the only place you could find the balance in a blended coffee drink between flavoring and texture.

I am extremely disappointed in the new Starbucks frap recipe.  I ordered a venti caramel frap for my hour long drive and after sipping on it for a few minutes I got an awful aftertaste in my mouth - like something had spoiled.  I actually was concerned for other customers so I called the store to let them know that my drink tasted spoiled - they informed me that it was a new recipe that Starbucks had just launched (although at this point there were no signs up informing customers of this).  I ended up throwing away that drink (5 bucks down the drain).  I then went back tonight and ordered the same thing - just to make sure I gave it a fair shot - but I ended up throwing it away as well.  I understand that these fraps are now customizable - which I appreciate considering I am beginning to try to watch my weight - and I'm sure many other customers appreciate the same thought that Starbucks put into developing this new drink line.  However, it is clear that many long-time customers are upset with this change.

I do not have the money, nor do I think that it would be right, for me to have to go through and attempt many different concoctions to find exactly what I like, especially when I know that I like the old frappuccino.  

Here is what I propose: For Starbucks to keep the loyal customers who have enjoyed their original recipe for x amount of years, on the menu customers should have the choice of the "classic/original______ (fill in the blank with whatever flavor of your choice) frappuccino, and bring back the old base for those who enjoy the original flavor of the drink.  It would not be that hard to have an extra column for those of us who really enjoyed the flavor of the old frap.

I spend approximately $1000 a year at Starbucks which I know is a negligible profit for a multi-million dollar corporation.  However, I think that this could add up and you could possibly lose more customers than you gain with this new formula.

I hope you decide to bring the old recipe back in conjunction with the new recipe or else, from the looks of all the complaints I have seen across the internet, you will be in jeopardy of losing many loyal customers.

mathgirl87
5/19/2010 8:26 PM

Okay, so I tried a soy chai frap and it was delicious..but it melted too quickly and it was $1 more than my normal caramel frap..I know that's because I got the soy milk but that's the only way I like chai :(

I guess my 4x/week habit will turn into a 2-3x/week habit.

sarahpb
5/20/2010 6:13 AM

BRING BACK THE OLD FRAP!!!!  I had one at least five days a week...my children loved them too.  I tried for two weeks to like the new ones, each day it was made differently.  They all ended up in the trash!  If it ain't broke, don't fix it!  Coke made a mistake with their New Coke and changed it back...you should too.  You lost a loyal customer..kids included!  

sbx_jkar
5/24/2010 3:46 PM

All,

I have a more recent blog that I am monitoring.  Please feel free to go there to talk more about Frappuccino!

blogs.starbucks.com/.../however-you-want-it-frappuccino-is-here.aspx

VernieMac995
5/26/2010 9:06 PM

I was a frequent coffee light frap drinker... until now. I am absolutely revolted by the new frappuccino. I think most of that is because they are now using stevia, it leaves an awful aftertaste. I think that you should be able to purchase the old version of the frappuccino because I havent been back to starbucks since they've changed it.

Dayna DeLux
6/8/2010 9:39 AM

I've been drinking mocha fraps about 5 a week for 3 years now and I have to say... The new frap is disgusting! Its like a bad milk shake. I finally found one guy that could make a somewhat decent drink and now he quit. 3 days in a row now Ive tried and had to return the drink.  Ive even tried different stores but they are always very different and all awful! Im upset at the money its cost me just to try to get a decent Starbucks frap.

I feel like you've alienated all your loyal followers.I can't believe you would change such a loved staple product. The least you could do is still offer the mix for those of us who where die hard frap drinkers.

Needless to say,  you have lost my $150 a month and many others as well.

Very sad....

bowser81
6/8/2010 8:14 PM

The only thing I want is to be able to go to starbuks walk in and order my favorite frap again, also known as the old fraps. I dont care that the new ones are customizable they taste like ***. To ask paying customers to do r&d on our drinks is stupid. For the people wo like the new abomination fraps great for those of us who dont bring back the old ones. The only complain I ever had was when there was ice chuncks in the bottom of the cup, beyond that eery sip was key word was pure bliss. I used to go to starbucks and get a frap after a long day at work it was instant relaxation, now I just drive by and give the store the finger. Well starbucks wither grow a brain and offer  achoice of new or old or have fun with all hte customers your gonna loose.

intrinsicvalue
6/12/2010 7:23 PM

Soo im guessing its take the new frap option or shut the hell up from Starbucks now? You can't even make a post now about the old frap mix without them taking it down or closing it. Wonder if the new starbucks is being run by obama? Take healthcare and the new frap option because we know what you want better than you do no matter what you say you like and now you no longer have the old option except for new ones we have come up with that we think you will like better. Im waiting for the new starbucks shirts that have "CHANGE YOU BETTER DAMN LIKE".

Anonymous
6/13/2010 12:03 PM

Just went into Mcdonalds this morning for a frap that actually tastes good and the couple in front of me had buy one get one free coupons so I got 2 "venti" sized fraps for $3. I can't remember the last time my order at starbucks was only $3 for a frap.

Another thing, both starbucks representatives on this site replying to posts about the frap product are female, which makes me as a male feel discriminated against. Maybe men and women don't have the exact same tastes for fraps. Maybe women tend to be more health conscious about what they drink and maybe men tend to care more about taste than calories. Maybe women perceive the new frap as tasting better because they know it is healthier and maybe men just like the taste and are not as health conscious as others. Of course you will have some men and women liking both or the new and vise versa, but when you have 2 women heading up a product that so many people like, I find it appalling that 2 women are going to be the ones selected to choose the frap and not one male and one female. Wonder if Starbucks ever thought of that or if they just thought everyone is the same, regardless of gender.

karissao
6/16/2010 1:35 PM

However you want it. . . EXCEPT we still need a light whipped cream. What's the point of making all these light drink options and then making customers choose between whip that has more calories and fat in it than their entire drink or no whip at all. Very very sad.

pinkcandii
6/22/2010 4:11 PM

I just started going to Starbucks 3 years ago and fell in love with white chocolate mocha frapp with a shot of toffee. It tasted sooo good I would tell EVERYONE to go and get one. Now they have changed the way it is made and it is DISGUSTING!!! They always put waaayyy too much milk and a little bit of coffee....to the point my frapp looks like creamy milk. It's soo nasty and if I tell them to add more coffee so that it will taste like the original, it cost more......so upset. I apologize but I won't be suggesting to people to try out the new starbucks.

Myrtle Beach, Sc

pinkcandii
6/22/2010 4:12 PM

I agree with frapfan!!

lilu1204
8/1/2010 2:27 AM

since the summer of 2007 i've been dreaming about blueberry frappuccino... why not adding that flavor as well... people loved it! it was the frappuccino you've ever had!

candylion
8/2/2010 1:09 PM

I appreciate the effort to make drinks healthier and lower in calories.  But the new frappucino is nothing short of disgusting.  I have tried it on several occasions in the hope it would improve and each time have returned it or thrown it out as undrinkable.  What a bummer.  I suspect that what many other commenters are reacting to is the aftertaste of the stevia.  Asking regulars to like the new formula is like asking coke drinkers to drink diet coke instead.  Ain't gonna happen.

Please fix it or give your loyal customers a choice of new or old.

skitz21
9/17/2010 12:15 PM

frap is still aweful your losing a gold member for 8 years ive been drinking them ive tried everything. i even used to work at sbux. These things are aweful for regular frap drinkers and if someone wants a substitute then have an additional frap for those people. I am officially signing off starbucks!

skitz21
9/17/2010 12:16 PM

also i am on weight watchers and the frap is actually more points now than it used to be; so the gimmick of it being healthier is a bunch of BS!

ksandra
10/19/2010 1:10 PM

I'm a SBUX partner and a diabetic (and have also had stomach surgery) I'm very disappointed that the new fap does not have a sugar free option.  Many places kept telling me that it was made with Stevia.  I know it is not and I've told them so.  MANY other stores were telling customers that the lite version was sweetened with stevia and I'm sure than MANY diabetics were wondering why their sugar levels were really off.  I don't want to HAVE to add sugar free syrups - the BASE should be if it's going to be LITE.  

I read the corporate email saying if people wanted that "sugar free taste" that they needed to just add some sugar free syrup - If they think THAT'S why we are adding sugar free to our drinks, honestly, THINK AGAIN.  

ironleg
10/19/2010 5:29 PM

have an alternative to sugar best choice would be all natural xylitol no more artificial sweetner  they are nothing more than rat poison  also alternative to soy which is all GMO as is most pasturized milk  try almond milk  i have been using it for 3 years kids love it

LondonLady
4/11/2011 2:54 AM

I have been a frap-addict for years... only to find they have now changed the mix in London...  the new fraps are disgusting !  I am mortified that SB have changed the mix!  .. why fix something when it isn't boken ?? was there any (credible) market research done with frap-drinkers ? or was this a cost-cutting exercise?

Why can't you keep the original mix, and, if you must, have the new (mix your own) as an addition to the range  .. I bet even I can guess which one will sell the most! On the plus side I will be saving £1.3k a year and numerous calories..  bring back the original!!!!

bradyLady
4/13/2011 12:53 AM

Please could you advise why you have changed the frappuccino mix that you have been serving in place of the new blended mix? it is awful..

I have tried a few places in London that I used to go to, and they cant seem to get the mix correct?

I have been purchasing the drinks every morning (and sometimes at lunch) for the past 2 years, and I am gutted to say the least that you have changed the mix... it seems without any warning..

I understand that you are trying to cater to a wider audience, but what about your loyal followers?

rather that ask us to keep trying to emulate the same taste, how about you advise your baristas the exact combination that they need to mix in order to create the same taste of the original.. and rolls this out to all the coffee shops.. that way your regular customers can ask for 'the original' and the barista will know what to do.. I don't have the time or the inclination to keep tasting the new mix trying to get it right at each coffee shop I visit- surely that is your job.. !!!!

yours, one VERY UNHAPPY soon to be ex-customer!

Roxy_J
4/25/2011 4:10 AM

For the love of god change it back!!

The new fraps taste disgusting.

I *used to* be a loyal starbucks frap drinker. Once summer comes around it's a mocha light EVERY DAY and now? well i'm just so disapointed. I actually cried when i found out about this and i cried even more when i tasted it.

I understand wanting to try new things, get a wider customer base but this new frap is clearly not the way to go,YOU ARE LOOSING CUSTOMERS BECAUSE OF THIS.

Personaly I'm buying the drinks from other coffee chains now and i doubt I will go back to starbucks again unless the old frap comes back.

Why not have both fraps and let the people chose?

Either way, please i beg of you, bring the old fraps back.

elhavina
5/29/2011 7:27 PM

I can't stomach the new fraps. I used to drink at least two fraps a day, but when  the recipe changed, I stopped. I tried so many things, and being a former Starbucks barista, I am very familiar with the kind of modifications. I asked for more pumps of syrup, extra caramel, even changed my type of milk. After many unsuccessful attempts, I just stopped ordering fraps ... I was not able to drink more than a few sips each time. I miss the old flavor. Please bring it back, there was nothing wrong with the old formula or the taste.

BruceE52
3/19/2013 1:09 PM

First they dropped my favorite Starbucks drink: 'Tazo-Berry and Cream', now they've trashed the Frappuccino. A Frappuccino with no dairy in the cream is simply disgusting. These people obviously care nothing about their established customer base and deserve to lose them. No dairy????????????? What were these people thinking??????

crich2k5
5/20/2013 11:21 AM

I've been a faithful customer for 10 years now. I buy a frappucino at least once a day. For several years I bought 2x per day. In the last few years, since they changed the recipe, I rarely get one to my liking. Here lately it's so watery that I end up throwing it out. I just don't know what's wrong but I'm down to my last $2 on my gold card and I'm seriously thinking about not reloading. I also usually get pumpkin bread with my frapp. Over the last 10 years I've spent over $20,000 on Starbucks. It's coming to an end, as I find I'm, more often than not, a dissatisfied customer.

allsunny
8/23/2013 1:05 PM

So glad to find this post. Also a loyal customer for many years and just thought I was getting "off" frappuccinos and was asking for all the standards. I expected to find posts about cutting back on the quality of ingredients. Now I see this was an intentional change? Big miss in my books. Just bought my last venti frap.


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