Great stories are meant to be shared; sometimes over a cup of coffee. But what if the great story IS the cup from which you sip?
Drink to this: on the opposite side of the Pacific Ocean, in Japan, sits a 400 year-old, family-owned factory that operates with zero waste. How? They collect and reuse rainwater, making mugs from the recycled clay of former mugs, dishes, saucers, and other well-loved ceramics that chipped or broke and were given back to a factory, through collection sites around the community.
Inspired by that of old—a vintage diner mug, our friends in Japan use modern day efficiencies in their production process, while preserving old world technique rooted in a profound artistic heritage. They’ve created something new and wonderful from something that was once waste.
Renew. Reincarnate. Reinvent. These single words tell the story, and each can be found on one of three mugs that came from Japan, to your neighborhood Starbucks store. Share and be a part of this story. Pick one up ($8.95 US / $9.95 CAN) today.