However-you-want-it Frappuccino is Officially Here


It’s Jennifer again from the Frappuccino® blended beverages team. I've heard from many MSI customers on my previous blog who have already had a chance to try the customizable frappuccino.  I am so excited that today marks the official launch of the NEW however-you-want-it Frappuccino.  Create your Frappuccino® blended beverage to be as unique as YOU!

  • Choose Your Milk
    Will it be nonfat, 2%, whole or soy?
  • Pick Your Coffee
    Extra coffee? A shot of espresso. Decaf perhaps? or no coffee
  • Lower Your Calories
    Want us to make it light or hold the whip?
  • Add the Fun Stuff
    A little drizzle? Chocolaty chips? Whipped cream?

Or may we recommend some of our most popular Frappuccino® blended beverages with a new twist:

  • Soy Strawberries and Crème Frappuccino® blended crème
  • Extra Coffee Caramel Frappuccino® blended coffee
  • Mocha Light Frappuccino® blended coffee

And, a special offer…..Share the love. From May 7-16, enjoy half-price Frappuccino® blended beverages at participating Starbucks between 3 and 5 p.m.

We look forward to hearing how you like the new However-you-want-it Frappuccino® blended beverages.  Let us know how you customize your frappuccino.  We're listening!

Here's a sample of our newest television ad:

Inspired by your ideas:

Fat-free/Sugar-free Frappuccino
posted by jnzbrbn

Soy + Coffee + Cold =
posted by Dan927

Remove High Fructose Corn Syrup from Frappuccinos
posted by Greenstraw

Happy Hour
posted by paxmasbaby

Decaf Frappuccinos
posted by Donnacmi

5/27/2010 10:06 AM

Someone posted these suggestions for making your frappuccino taste like the old one.  Note that they all include eliminating the frappuccino base even though Jennifer says that that is impossible.  It also suggests using Classic Syrup for the Coffee Frappuccino.  What is Classic Syrup?

5/27/2010 7:04 PM

I agree with a lot of what's been said here. I don't like the new fraps, and I feel like Starbucks is just tossing aside their longtime loyal customers. I'm tired of being told I just need to get used to it, or I need to experiment until I find something I like. I LIKED the old fraps.

One thing I don't agree with is taking our frustrations out on Jennifer. She's doing her job - promoting her company's new product and responding to comments in the most positive manner possible. She didn't make the decision to change the fraps, and she can't make the decision to change them back. Be nice to her, she's had a rough few weeks.

5/27/2010 7:51 PM

I agree that it is ridiculous to expect Jennifer to come here and say you were right, the new frappuccinos are awful and we're going back to the old formula.  

But I don't think we should be given misinformation such as the nutrition information for the customized frappuccinos has been updated when it has not and may never be, or that the baristas can't make the frappuccinos without the base, when clearly some of them are doing just that.

5/29/2010 6:22 AM

carollk, I don't believe anyone suggested removing the frappuccino base.  I (as did frapfan) had them remove the 'coffee base' and replace it with espresso.  I don't think the coffee base and the frappuccino base are the same thing.

And to all of you complaining more than a baby without a bottle:  calm down.  You are acting as if Starbucks made this change to personally affect you, on purpose.  Changes don't get made over night.  As them making this change didn't get made over night.  I am sure that your message is getting heard loud and clear.  Just like any business, things have to go through a process to get changed.  Hopefully they will give you your option for the old frapp back.  Personally, I love the new frapp (only the taste, not the price, lol), but I have never tried the old one from a Starbuck's store (only the bottled one).  Jennifer can only relay the message.  She can not snap her fingers and magically make the old frapp come back.  

5/29/2010 7:31 AM

sbinkc, if you open the link that I posted in my message above, that person is indeed having her frappuccinos made without the base.    Ventigirl15 has her frappuccinos made without the base AND has the frappuccino roast coffee replaced with espresso.  She also gets 6 pumps of syrup (6 pumps of classic syrup in the coffee frappuccinos) and gets extra ice.  She says the result is delicious.  Whether everyone would think this is delicious, I have no idea.  I personally like the new frappuccinos.  I was just trying to be helpful.

It is good to know however that when you and frapfan say "base", you are talking about the coffee and not the base.  That was very confusing.

5/29/2010 8:08 PM

The new frappuccinos are NASTY!!!!  I used to get them multiple times each week and I am disgusted by this new taste.  I am very disappointed that:

1) There was no "warning" that the taste would be altered in such a significant way,

2) You CAN'T make it the way "you want it" (i.e., the old way),

3) We've wasted countless $$ trying to get the old taste back,

4) Starbucks is NOT listening to it's loyal customer base, and finally...

5) This "new" stuff tastes like $hit!!!!!!!!!!

Thanks and goodbye Starbucks!!

5/29/2010 10:35 PM

The new frapps are awful!!!!! i have been a loyal starbucks customer...going every day, twice a day. will be switching to donkin donuts for the frozen blended(they have kosher drinks).


5/30/2010 5:07 AM

I am extremely no, I mean EXTREMELY disapointed with the new Frappe..

Please re-examine your profits and decide to bring back the old recipe.

Use to get 2-3 Fraps a week now I buy NONE.

One of your dissatisfied customers.

6/1/2010 11:48 AM

carolk is correct- I do order my frappuccinos made without the base and with espresso. I have had no problems with the baristas being unable to make my drink or being charged extra.  

The new frappuccinos are watery, too sweet, and severely lacking in coffee or any other flavor for that matter.  The caramel frappe at mcdonalds is actually better than the new starbucks fraps! The new caramel and mocha fraps are the same color due to the little amount of flavor syrups they are putting in the fraps!  After talking with the baristas at my local store, I discovered that the coffee flavor is merely being pumped from a container and the too sweet taste is from a new thick syrup that they call the frappuccino base, which is what some people are getting sick from. After a little tweeking, I came up with these frappuccino recipes that are delicious and taste much closer to the original frappuccinos. For those who hate the new fraps, these are a great alternative and you can really taste the coffee and whatever syrup you choose to put in.

For venti Fraps:

3 shots espresso (regular or decaf) instead of coffee pumps

milk (whatever kind you want)

extra ice (this is the key to getting it back to it's regular consistency). But, on the other hand, you like a thinner frap just don't ask for extra ice.

no frappuccino flavor base (if they tell you that it is a thickener, do not believe them! you do not need this! This is what is causing the really bad aftertaste.)

for mocha-6 pumps mocha  (if you like sweet mochas also add 6 pumps classic syrup)

for java chip- 6 pumps mocha plus chips

for caramel-6 pumps caramel

for coffee- add 6 pumps classic syrup  

note: the dark cherry mocha frap is especially good!

you can adjust the shots and flavoring to the different sizes and to your own taste.

Since the fraps are However-you -want-it you should not be given any trouble trying to order this way!!!! I really wish starbucks would go back to the old fraps though!!!

6/1/2010 7:50 PM

I disagree slightly with the above recipe in that I do get frap base/flavoring.  The key is to withold the coffee base and replace it with 3 shots of espresso for a venti.  The coffee base is what is responsible for nasty aftertaste.  I have had no problems with baristas understanding what I wanted, and the overcharging issue seems to be getting better as well.

6/4/2010 6:09 PM

Very dissapointing to learn that the Light Frapp base was reformulated to contain gluten and those that regularly consumed the old Light Frapp had a gluten attack when they consumed the new, reformulated base. Had to dig around gluten free blogosphere to learn this. Poor consumer communication, Starbucks.

6/5/2010 5:24 PM


Tell your team thank you!  I have been addicted to carmel frappies (easy on the whip HEAVY on the carmel) for the last 12 years.  4 a week was a week of incredible self control.  The new frappy is so bad that I have been able to drop the addiction in the short time since you have rolled it out.

Please don't bring back the old mix, as I thought that I would never kick the habit.

6/7/2010 11:31 AM

WARNING: Lack of "light syrups contain gluten" signage in stores.

While we Celiacs and gluten free people are very happy that Starbucks has decided to carry Lucy's Gluten Free cookies Nationwide, we are very dissatisfied that Starbucks has light syrups that contain gluten and they do not have warning signage to that effect in the stores on the sign boards next to the frappuccino drinks where these syrups can be used.

Celiac Disease is a serious auto-immune disorder and most Celiacs would not even think to check or ask about gluten in these syrups.  This means there will be a lot of sick people in the coming weeks, unfortunately.

Dayna DeLux
6/8/2010 2:25 PM

I've been drinking mocha fraps daily for about 3 years now and I have to say... The new frap is disgusting! Its like a bad milk shake and gives me a tummy ache. I finally found one guy that could make a somewhat decent drink and now he quit. 3 days in a row now Ive tried and had to return the drink.  Ive even tried different stores but they are always very different and all awful! Im upset at the money its cost me just to try to get a decent Starbucks frap.

I feel like you've alienated all your loyal followers.I can't believe you would change such a loved staple product. The least you could do is still offer the mix for those of us who where die hard frap drinkers. That way you would be gaining customers, not losing half.

Needless to say,  You have lost me as a customer and your competitor has just gained a customer.

Very sad...

6/13/2010 9:18 AM

Jennifer K -  what would you recommend for how to order the new frap so that it tastes most like the old caramel frappuccino light?  I tried contacting Starbucks and all I got were coupons.

I'm fine with the flexibility you've added, but I hate the new version like other people do.  All I want to know is how best to order it like it was, without trying 100 times to get it right.  The texture is too creamy now, and the taste is too bland (though I've also gotten it too sweet...).


6/13/2010 12:25 PM

Everyone that is on here that hates the new fraps should just stop going to starbucks and take their money elsewhere. Stop trying to replicate the old mix and try this and that to just get the old taste back. The ONLY way Starbucks will change is if they see sales decline and start losing money and customers. Right now they are living in a fantasy world and are too stubborn to change back to the old. Actions are louder than words, so lets show starbucks we are serious about our frap dissatisfaction!

6/22/2010 4:38 PM

OMG!! I thought i was the only one that disliked this new taste. Too creamy until it's watery, doesn't have a 'coffee' taste, bad aftertaste, bland taste. It's too much milk in it and not enough coffee. It takes money to keep experimenting and I wish there was a 'like' button on here like facebook.

6/25/2010 6:49 AM

For over 14 years, I USED to enjoy a Starbucks Frappuccino on a regular basis (4-5 times per week) joke.  The new Frappuccino tastes AWFUL.  It is a cheap imitation of the original.  I liken it to the first time I tasted generic cola...not so good.  Also, in my opinion, it is insulting to your loyal customers to label this new abomination the "However-you-want-it Frappuccino" is anything but!  Sheesh...even the name "However-you-want-it Frappuccino" is a marketing disaster (it sounds like something undergrads would come up with for a freshman marketing elective).  And how much are you paying for signage with a name like that?  Furthermore, the whole "less calories and fat" marketing campaign just doesn't fit the product.  Coffee, for the most part, isn't considered health food and I think your customers are smart enough to guage and accept the risks of drinking a Frappuccino that doesn't, frankly, suck.  Also, seriously, I have been drinking them for over 14 yrs and I'm not a walking heart attack...must have been the exercise and watching what I eat that saved me (can you smell the sarcasm?).  As a businessman, I have seen this scenario play out like a bad tragedy with other companies.  The change in the recipe was made to SAVE MONEY (cut costs...increase profit) typical.  To the powers that be at Starbucks know this new formula sucks, and you know you have the power to fix IT!...oh and you might want to FIRE the person who actually acted on this FAILURE of an idea (or continue to drift into the red...up to you).  Your customers have spoken...are you really listening???

~Screwby (former? Starbucks patron)

7/4/2010 11:48 AM

Jennifer K.  Who in the world did you use for your customer focus groups and tasting tests?  Did barista's from Peets and Tully's sneak in and skew your results or was this just a change to save money with absolutely no market research and tastings. My favorite summer treat is a double blended coffee lite frappuccino - the new formula is a tasteless coffee slushie.  The past two times I have requested extra creme or something to get the old creamy texture but nothing seems to work.   We would all be so proud of Starbucks if you just admit the mistake and go back to the old formula. You could do a whole marketing campaign of "We screwed up, but listened to our customers"  Much better and catchier campaign than the "have it your way" burger retread.  Please Jennifer, if you're still employed, bring back the old formula.

7/27/2010 8:39 AM

I'm a frappuccino lover. I also have Celiac Disease (as does my daughter). I tried this drink not knowing it had gluten and my throat started to close up. I was disappointed to find out I can't have this new drink because the syrups used contain gluten. I would love to see Starbucks address this issue. There are over 3 million people with Celiac disease in the U.S. alone. Ireland, England and Finland have strong populations of people with Celiac Disease as well. Estimates how that since it is believed Celiac Disease is grossly under diagnosed in the U.S. due to a lack of research (pharmaceutical companies can't create a drug to fix it so why fund it?) on the disease. Estimates of people with Celiac Disease are more like 1 and 133 people have it. This doesn't even cover people with gluten intolerance which is different all together. I hope that in the future I see a press release announcing a gluten free line of drinks along with the new gluten free cookies and nut bars you are offering.

9/17/2010 12:20 PM

OMG ! are you kidding these things are aweful i am on weight watchers and they are even unhealthier now!!! and they taste like shi*

9/17/2010 12:24 PM

oh i am a gold member and i will NOT BE GOING TO STARBUCKS! until you bring back the fraps i will double up on diet cokes or something; they are so not even close to the original...whoever decided this did not pick us a healhtier option it was a cheaper option for starbucks yet WERE STILL PAYING SAME FOR LOWER QUALITY... STAY AWAY FROM SBUCKS PEOPLE UNTIL THEY SWITCH BACK...THATLL TEACH THEM

El berg
9/23/2010 2:55 PM

On behalf of diabetics (myself included) out there who could never have a frappucino, THANK YOU STARBUCKS for giving us an option with Stevia.  Personally, I'm tired of finding fat free or lowfat options everywhere I go, but no sugar-free or low sugar.  I am now enjoying a delicious double coffee, breve frappucino with sugar free caramel every afternoon.  For us diabetics, we're used to the artificial sweetener aftertaste.  For everyone else...get the regular base (not light!) and "skinny" it up with your milk choice.  Aftertaste gone.

4/25/2011 4:13 AM

For the love of god change it back!!

The new fraps taste disgusting.

I *used to* be a loyal starbucks frap drinker. Once summer comes around it's a mocha light EVERY DAY and now? well i'm just so disapointed. I actually cried when i found out about this and i cried even more when i tasted it.

I understand wanting to try new things, get a wider customer base but this new frap is clearly not the way to go,YOU ARE LOOSING CUSTOMERS BECAUSE OF THIS.

Personaly I'm buying the drinks from other coffee chains now and i doubt I will go back to starbucks again unless the old frap comes back.

Why not have both fraps and let the people chose?

Either way, please i beg of you, bring the old fraps back.

6/11/2011 10:30 AM

Jennifer - I understand that the original mix is no longer available in the US and that there's little you can do, but at least please try something different. I have literally not met one single person who prefers this taste to the old one; it has nothing to do with the way you make it, it's the fact that the syrups and mixes THEMSELVES taste horrible. I've tried at least 20 different combinations over the year, and not only has not a single one actually tasted good, but your baristas don't even like the new taste, and further more after wondering for months why I was experiencing nausea every time I ordered one, I discovered I was allergic to the new product. I've had this problem with multiple other coffee companies and until now, Starbucks was the only one that did not trigger it; whatever the new mix is, please ditch it in favor of something new, even if it cannot be the old one.

(Out of curiosity, you said the old mix is only unavailable in the US and Canada; does this mean that international Starbucks still use the old mix?)

9/14/2011 3:49 PM

Dear jennifer,

I am sure that you are very devoted to your work and wish to please your customers as well as to respects their rights and concerns concerning health issues.

A dead customer, or a sick one who shall not come back, is no customer at all but it rather is a very bad reputation for the company that's for sure.

Here is my question (or request) : Please,  would you be so kind as to find a way to clearly list out all the ingredients of the actual frappuccino bases (all sorts), syrups (regular, cream and Sugar Free), toppings, milks (which type of soy milk? Natural? Silk? Flavored? Light & artificially sweetened ?), Sauces and preparation that are used at Starbucks (precising if possible in which country these informations are applicable like US Canada Australia Hong Kong or everywhere..?).

This way we will be safe regarding any health issue like celiacs, gluten free customers, people who have allergies to artificial sweeteners and/or stevia etc.

I think i won't be the only one thanking you a million times for doing this list, and this will finally allow me to go to Starbucks twice a day everyday and order something else than a Venti Black Tea or Venti Americano, and i'll freely fall in love I am sure with many recipes, safely.

My best regards.

3/14/2012 3:46 PM

hey jennifer, the frappuccinos r awesome these ppl r a bunch of whiners they could be dying of malaria in kenya and be living on 10 grains of rice a day. the extra coffee caramel is fab.

5/18/2012 6:12 AM

I have tired everywhere to find out what the sugar content is in frappuccino base.. For grande sugar free nonfat frappuccino. Can you PLEASE help me. I know the base has some sugar in it but HOW MUCH. How many g per serving?

6/1/2012 4:25 PM

You know I went into a starbucks today thinking I could get my Frappuccino any way I wanted and was I wrong. I said to the girl ringing :1 grande carmel frap, no whip, carmel drizzle blended please..the girl behind the counter replies "we can not do that the carmel drizzle will break the blender blades". I was like are you serious?

I was thinking to myself 'what in the heck is she talking about are the blades made of glass?'

I said I have had this done at other Starbucks before when did this change? She said that it was a STARBUCKS POLICY and it has always been this way!!!! I will never go back to the particular Starbucks again.

Please let me know if this is in fact a POLICY or was this chick making up her own???

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