Be the First to Try Starbucks Newest Iced Coffee!

Hi everyone, my name is Darlene and I work on the Starbucks VIA team.  I’m excited to introduce you to our newest product in the Starbucks VIA family – Starbucks VIA® Iced Coffee!  Starting on 6/29, you’ll be able to pick-up a 5-pack of our new Starbucks VIA Iced Coffee in participating U.S. stores.

Starbucks VIA® Iced Coffee is a great pick-me-up all year round, but especially as the weather gets warmer. Specially designed for mixing with cold water and lightly sweetened with natural cane suger, Starbucks VIA® Iced Coffee is the perfect summer companion.  Just add it to a tall glass of water or water bottle, stir or shake, and you’ll instantly have a delicious and refreshing cup of Starbucks® iced coffee.  Each packet makes a 16 fluid ounce beverage so you can stay cool wherever the summer takes you.

In anticipation for the launch we want to reward you, our loyal MyStarbucksIdea community, by offering you the opportunity to taste it before anyone else!  The first 80 people to write a comment on this blog that answers the following question will receive a 5-pack in the mail before it’s available in stores.  Thanks and enjoy!

Question for contest entries: Why are you excited for Starbucks VIA Iced Coffee?

For complete contest rules click here.

6/8/2010 5:23 AM

I'm excited because it will enable me to beat the heat AND our terrible office coffee at the same time. I commute by bike to work in the summer and it can get pretty hot here in the South. I love iced coffee in the summer and have tried regular VIA iced -- pretty good but it works best hot in my view. Since VIA® Iced Coffee is designed to be used cold and has added sugar, this ought to be great!

6/8/2010 5:26 AM

I'm excited because all I'll need for iced coffee now is a bottle of water and a packet of via!

6/8/2010 5:33 AM

It's going to be awesome! I'm excited because VIA is already excellent in cold things like milk, but this sounds even more perfect! Iced Coffee is the best for summer.

6/8/2010 5:39 AM

I am so excited for the Iced Coffee VIA! I only drink iced lattes and coffee and have been using the regular VIA bold in them - while yummy, glad to know the iced coffee VIA will be sweetened! saves me a step :)

6/8/2010 6:16 AM

Today will feel like it's 103 outside.  I'm excited to cool off with some iced coffee...

6/8/2010 6:23 AM

I am excited about the new for Iced sweetened VIA because it is new,and the packaging, I have to admit, looks more inviting (?) than the regular VIA.  Plus, having used the Italian roast a,mny times last summer in a bottle of cold water, I really can't wait to see what the difference will be.  Also, am interested in how "sweet' is ' sweetened'???    

My regular 'summer' drink in the store is a 4shot iced grande doubleshot, with skim, and 2 splendas.  

Looking forward to trying this 'new' one.   plus, lately, I almost always have a VIA at nite, at home..Italian roast, decaf or otherwise.  Maybe this will be a nice switch..for 'at home', late. (caffeine seems to NOT keep me awake.but I couldn't function at all in the mornig without my coffee first)

6/8/2010 6:25 AM

I'm excited for the Iced Coffee VIA! Iced coffee is delicious, but so time-consuming to make. The VIA will save tons of waiting/frustration. Yay!

6/8/2010 6:42 AM

I'm excited because I need an afternoon pick me up... at work... at my desk.

6/8/2010 6:58 AM

Srry sloppy on my ph. Im excited for iced Via because I love iced coffee on hot summer days and this will be a  perfect summer drink.And I rlly wish I had 4 when I travel 2 so. Calif. It's 2 hot here.

6/8/2010 7:39 AM

This is so exciting. This will allow me to have a pick me up & cool down when I am stuck at work.

Any plans on doing a SF version?

6/8/2010 7:53 AM

I'm excited about Via Iced Coffee because I love a cold pick me up on a hot summer day!

6/8/2010 8:15 AM

Iced Coffee has become my "have to" whether it be Summer or Winter. I am excited to try this new product. I never have to be without it!

6/8/2010 8:20 AM

i love iced coffee! so glad you guys decided to make VIA into an Iced option as well!

6/8/2010 8:21 AM

I'd love to try this! I'm already an avid fan of VIA and this looks like it would be delicious!

6/8/2010 8:21 AM

Iced Coffee?  AWESOME!  I need this in addition to the VIA I have at the office!  They won't be able to keep me down!  ZOOM ZOOM!  Copy machine, HERE I COME!

6/8/2010 8:22 AM

AWESOME!!! I can never manage to make good iced coffee at home... now's my chance! Thanks, Starbucks!!!

6/8/2010 8:22 AM

I live on Starbucks! I'd definitely love to try it!

Later, Jan!

6/8/2010 8:22 AM

i find on those rare days when it hits 80 in seattle, something cold and sweet to drink really hits the spot.  that it's coffee only makes it better :)

6/8/2010 8:22 AM

I think it would great to try as I like trying anything new and because I only drink Iced Coffee so it fits me well. =)

6/8/2010 8:23 AM

I just got back from Bangkok, and street vendors all use instant coffee to make their iced coffees...I'd like to see if there's a big difference between the two (other than using evaporated and condensed milk in their iced coffee...wayyyy too much fat and sugar in theirs!)

6/8/2010 8:23 AM

I have never tried an iced coffee, being the Starbucks fan I am, I would love to give it a try.  I pretty much love everything Starbucks makes - and - I really appreciate their consistent customer service no matter which Starbucks we go to.  I am very impressed and refreshed by the mindful intention toward excellence.

6/8/2010 8:24 AM

I love the regular VIA and think the iced coffee would be killer.  

6/8/2010 8:25 AM

I’m excited because I’ll finally be able to get my caffeine fix, anywhere, even during the miserable heat of Floridian summers! 35°C today, and it’s only June – Heaven have mercy!

6/8/2010 8:25 AM

I love iced coffee, having something so convienent would be GREAT!  I've never tried a Starbucks product I didn't like

6/8/2010 8:26 AM

whoo a new iced coffee insane.....GOODNESS!!!

6/8/2010 8:28 AM

ooohh I'm excited for VIA Iced Coffee since I can take it anywhere this summer when it's HOT! Way to go Starbucks!

6/8/2010 8:31 AM

I'm excited because now I can save time and money by using VIA Iced Coffee instead of buying an iced drink every day.

6/8/2010 8:31 AM

As the hot VIA didn't blow me away, I'm hoping that the iced version will work better. I particularly see a lot possible uses in cooking for a product like this and am interested in the implications for desserts.

6/8/2010 8:34 AM

I could make VIA in my cold cup and take it with me to work! And I could stop my pursuit of trying to figure out how to cold brew coffee.

6/8/2010 8:36 AM

VIA coffee has truly aided my life so much and made the busy days and travel a heck of a lot easier! Now that it's summer time I would love the chance to COOL OFF on the run! thank you :)

6/8/2010 8:36 AM

I'm excited because I live in south fl and I'd love a tasty way to cool down when it's humid and 90 degrees!

6/8/2010 8:37 AM

oooo me me me, I am going through my other packets waaaay too fast, I could use a freebie :)

6/8/2010 8:39 AM

So I can quickly enjoy starbucks iced coffee on the go!

6/8/2010 8:39 AM

I am excited about the new VIA iced coffee because I want to see if it tastes any different than when I use my VIA Italian Roast iced.. plus bec I think VIA was a great idea!

6/8/2010 8:40 AM

Iced Coffee in general is like sun on a rainy day! That is, unless you like rain and then the opposite would be true.  It's that beautiful moment when you have been for a 3 mile run, you woke up too early, and that first sip reminds you that everything is good and right in the world.  It's the refreshing of the cool combined with the ever true taste of starbucks coffee.  If that is normal iced coffee, to know that you could have that anytime, anywhere is ever more exciting!  On the days where I have too much homework today and I must go to a park to do it, there is an iced coffee....On the days where I have a design project that is due and I can't make it away to that proverbial 3rd place, there's iced coffee...On a hot summer morning when I want to be lazy in bed with my wife, there's iced coffee!  Thanks starbucks for making new products that connect with us wherever we are!

6/8/2010 8:40 AM

I have yet to be disappointed in a Starbucks product.  I love the iced coffee in stores, and it would be great to have on-hand in my home for the 109 degree West Texas days.

6/8/2010 8:43 AM

Starbucks helps me have a "can-do" attitude :) Thanks for consistently providing yummy optimism!

6/8/2010 8:45 AM

I currently make iced coffee at home just about every day, but I'm making it from a regular brew and would love to taste the via difference.

6/8/2010 8:46 AM

Woo hoo!  I am always excited about new Starbucks products & promotions!  It is easy to brew your own Starbucks hot coffee at home, but iced coffee is a little more time consuming.  With the Starbucks VIA Iced Coffee packets, my morning rush will consist of grabbing a granola bar + water bottle + VIA Iced Coffee packet...and out the door!  These Starbucks VIA Iced Coffee packets will make my morning commute, work day, and days off so much more refreshing and delightful!! :)  What a fantastic idea!

6/8/2010 8:47 AM

First of all, Iced Coffee... more specifically GOOD iced coffee is not always readily available.  As much as some people like to think otherwise, a Starbucks is not everywhere.  And sometimes you want to know that a decent cup of iced coffee is near at hand for when you want one.  Brewing and waiting also isn't always necessarily a good option... not when you want one *now*  

So what better way to know you always have a good Iced Coffee at the ready than this?  I was a detractor of Via when it first launched, but after enduring some pretty bad coffee on some business trips, I am a Via fan, and the new iced coffee line is an excellent summer addition to that idea.

6/8/2010 8:51 AM

Because making Iced Coffee with Folgers just doesn't cut it. I'd rather have Starbucks in a split second then spend an hour making it at home with other brands.

6/8/2010 8:53 AM

i'm SO excited for the new via iced coffee. the hot via clumps up a little when put in cold water and i love my iced coffee to be smooth. you have no idea how psyched i am for this.

6/8/2010 8:56 AM

Quite simply because regular VIA requires hot water and it's too hot for that this time of year! I'd much rather drop the iced coffee VIA into a nice cold water bottle, shake it up and head outside for a walk with the dog in the morning! :)

6/8/2010 8:58 AM

I'm excited to try this because I love stopping at SBUX for an iced coffee with milk in the summer as an afternoon coffee break. But sometimes work doesn't afford me the time to go out to the store. So having VIA iced coffee at home will allow me to enjoy a refreshing iced coffee no matter what my schedule is.

6/8/2010 9:04 AM

I'm excited because it will dissolve better and be a great drink for when i can't escape my cube!

6/8/2010 9:04 AM

I'm excited for fast and easy iced coffee in the summer!  No more waiting for brewed to cool!

6/8/2010 9:15 AM

Oh wow that is excellent! I'm always having to mix it up using my Martini set, jsut so that it won't clump up! WOW, I"m loving this!

6/8/2010 9:20 AM

I'm Excited about the iced coffee because it will be refreshing in the summer heat!

6/8/2010 9:20 AM

I would love this!

6/8/2010 9:21 AM

I'm excited about the iced coffee because it will be refreshing in the summer heat!

6/8/2010 9:21 AM

Yum, iced coffee is my favorite! Can't wait until it's available :)

6/8/2010 9:21 AM

Just this morning I was thinking to myself that this product should exist!

6/8/2010 9:21 AM

Now that it's hot, I need something cool and refreshing. This would fit the bill!

6/8/2010 9:21 AM

Wow this sounds great, and super good!!

6/8/2010 9:21 AM

That sounds so great...  I have a recipe I love but it is slow to brew with old fashioned beans.

6/8/2010 9:22 AM

I'm excited about VIA iced coffee because it will make a spontaneous iced coffee possible--no more waiting for the fresh-brewed coffee to cool down.

6/8/2010 9:22 AM

i'm excited about VIA because I never prepare iced coffee right at home myself. I think i'm a fool when it comes to making coffee, lol. This would help immensely.

6/8/2010 9:22 AM

I can't wait to try this because I love to drink iced coffee in the summer, and this sounds like it would fit that bill perfectly! Less mess, less hassle!

6/8/2010 9:22 AM

I'm soooo excited! I love Starbucks regular hot coffee, but this is way cool! So easy!

6/8/2010 9:22 AM

Iced coffee is my absolute fav. I drink them year round. yum!

6/8/2010 9:22 AM

I love iced coffee - on the go is even better. The iced drinks (from mixes are horrible) - I can't wait for the Starbucks Iced Via!!

6/8/2010 9:22 AM

I am excited because  I love starting my day with an iced coffee during the summer time, especially when the weather is as hot as it has been

6/8/2010 9:22 AM

I *love* Starbucks VIA and can't wait to try this new iced version! I drink it at work all the time because we don't have a coffee machine, only a microwave. Please send me some! :)

6/8/2010 9:22 AM

Can't wait to try this! Making coffee (especially iced) takes way too long in the morning since I love to sleep in til the very last minute! Now I'll be able to sleep in AND have my perfect coffee! Does it get any better than that? :)

6/8/2010 9:23 AM

The whole VIA idea just seems ridiculously convenient & nifty for those summer days when I just want a cu of iced coffee for the road. It seems significantly quicker than brewing a cup then waiting for it to cool. :)

6/8/2010 9:23 AM

Yeah! Great Starbucks iced coffee anytime! This will save me a lot of time and $ :)

6/8/2010 9:23 AM

I think it's exciting because it's specially designed for cold water for a cold drink to cool off with this summer!

6/8/2010 9:23 AM

I'm excited to be able to throw my drink together quickly while on  my way out the door for work in the morning.

6/8/2010 9:23 AM

I would love to try this because I drink coffee at least 2 times a day.  This would be a great way to beat the heat and have my caffeine fix. Not to mention, I love starbucks!

6/8/2010 9:23 AM

Love me some iced coffee in the summer!

6/8/2010 9:23 AM

I'd love to mix them into cold water and not have to put the extra sugar that won't ever dissolve. What a great idea!

6/8/2010 9:23 AM

I'm excited because I have a Keiurig for coffee on the go but no way of making iced  coffee, which is my fav!

6/8/2010 9:23 AM

I love VIA, and am so excited to try the iced version!

6/8/2010 9:23 AM

Just like there's a difference between preparations specifically for iced tea, and those that are meant for hot, this is a great idea as we get into the summer season.  The fact that I could make myself some iced coffee on a hot day, without having to fire up the coffee pot and then wait for the resulting brew to chill down for me to enjoy is really a phenomenal idea.

6/8/2010 9:23 AM

This has the potential to be really really awesome!

6/8/2010 9:23 AM

to help me make it through all day meetings :)

6/8/2010 9:24 AM

I am a flight attendant and a lot of times I have had to drink bad hotel coffee in the morning... that is until VIA was introduced. I can not wait to try the ICED Coffee VIA because it will give me a fantastic summer drink for those hot mornings when I am heading to work!

6/8/2010 9:24 AM

Cause the temp rises at work all the time from the computers and it's HOT!

6/8/2010 9:24 AM

I'm excited...Love the VIA coffee, having it iced on a warm summer day would be great/

6/8/2010 9:24 AM

I would be able to have Starbucks coffee even when I don't have the time to go to starbucks!!! Would be great~

6/8/2010 9:24 AM

I am excited because I won't have to rely on hot office coffee poured into a cup of ice to make iced coffee.

I will not be able to enjoy full-flavored iced coffee without leaving the 9-to-5.

6/8/2010 9:24 AM

My wife and I are two completely opposite when it comes to temperature preferences - I'm always hot and she's always cold. That means I'm wearing shorts in the middle of winter with the heat blaring.

Enter the iced coffee: My only cool break in the summer here in Chicago.

6/8/2010 9:24 AM

I love drinking iced coffee, but I hate having to put ice in hot coffee because it gets so diluted. I can't wait for VIA Iced!!

6/8/2010 9:24 AM

Starbucks VIA is awesome. They make summer better!

6/8/2010 9:24 AM

awesome idea :)

6/8/2010 9:24 AM

I always love trying new things. Since you've been supplying my own homebrewed iced coffee for years I figure why not?

6/8/2010 9:24 AM

This would be perfect on a warm summer day! Yum!

6/8/2010 9:25 AM

Im so excited! I love love love VIA! It tastes great and I can't wait to try the new Iced coffee!

6/8/2010 9:25 AM

Thanks so much!

6/8/2010 9:25 AM

b/c i love iced coffee!

6/8/2010 9:25 AM


6/8/2010 9:25 AM

I'm a college student and I love Starbucks Coffee! Next year, my dorm is right by our 24/7 starbucks.

I love Via, it's quality instant coffee. Iced Coffee is perfect any day :)

James Devlin
6/8/2010 9:25 AM

I'm really excited about iced coffee because I've been using regular office coffee to make iced, and now I can totally cut out the office machine monster!

6/8/2010 9:25 AM

I am super excited for the Starbucks VIA iced Coffee because summer is around the corner and a nice cold iced coffee on a hot summer day is perfect. Now, with the Via Iced Coffee I can have it anywhere, anytime when I am on the go during the summer.

6/8/2010 9:25 AM

I tried VIA this weekend through a sample provided in our local newspaper and it will replace my regular instant. Would love to try the new VIA iced coffee. Hopefully that can replace my trips to McDonald's.

6/8/2010 9:25 AM

I love the convenience of VIA and the yumminess of iced coffee.

6/8/2010 9:25 AM

Thanks so much.  I can't wait to try this new product because it sounds AWESOME!

6/8/2010 9:25 AM

I'm excited about VIA iced coffee because now I'll be able to have my Starbucks iced coffee in the morning before work!  Since the closest Starbucks is 20 minutes away, I don't have time to go every morning, but now I won't have to!

6/8/2010 9:25 AM


6/8/2010 9:25 AM

I'm excited because it will make the perfect summer drink!

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