Coffee in barrels? I thought barrels are for grapes and wine, and coffee comes in burlap bags. But Jamaica Blue Mountain® breaks the mold, and this spring we were delighted to see barrels from Jamaica come into our cupping room. Right from the beginning, you know this coffee is something special.
This year we saw the iconic barrels arrive at Starbucks, and we’ve been excited to share this exquisite coffee with you ever since.. To carry the name Jamaica Blue Mountain®, the coffee must be grown in one of the parishes in the Blue Mountains where the coffee grows at altitudes of up to 5,000 feet. It is processed under strict quality control guidelines set forth by the Jamaica Coffee Industry Board. The coffee is balanced with mild citrus notes and a classic creamy smooth chocolate finish. We purchased a small number of barrels and are anxious to share the coffee with our customers this summer.
Jamaica Blue Mountain® launches June 29th at our stores offering Clover® crafted coffee. It’s a great coffee to showcase through the Clover® brewer, which captures all the subtle nuances of the coffee. I like being able to offer it as a single cup so customers who are curious have the opportunity to taste something truly unusual at Starbucks.
We have only offered this coffee twice in Starbucks history, and my first experience with this coffee was as a customer. Being part of the team that found and brought this coffee to stores is an exciting adventure. As a partner, I work on the global coffee quality team and have a special connection to this coffee. Besides getting to taste coffee as part of my job, I get to work on the recipe development which helps us define the best representation of flavor in the cup.
Jamaica Blue Mountain® reminds me of an old friend. Someone you are immediately comfortable with, yet there are new and unique discoveries along the way. Take advantage of this rare opportunity to discover something new and special at Starbucks.
Leslie Wolford
sr. green coffee specialist, Coffee Dept.
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Sell Jamaican Blue Mountain Coffee in the stores
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