You are part of something pretty amazing - those of you who are members of My Starbucks Rewards. And what’s cooler than that? You. That’s right, your ideas have sparked a truly amazing honor- My Starbucks Rewards is recognized as one of the Top 5 Loyalty programs in the U.S.!
You are using this forum of sharing ideas to suggest what you’d like to experience at Starbucks, especially when it comes to how you want to be recognized and rewarded.
These are the ideas you shared that have made the My Starbucks Rewards program a hit:
• Call me by name- Gold cards are personalized with your name.
• Reward my visits- Every time you use your registered card to pay at a participating store, you are earning Stars toward Gold level status and free drinks.
• Celebrate my birthday- Enjoy a free birthday beverage on the house!
• Surprise me- Members value the coupons for sweet treats and exclusive offers coming by mail, like Free Oatmeal, Buy One Get One Frappuccino® blended beverages, and more, much more!
There are also some ideas that we are looking into:
• Paperless rewards- Improvements are in the works to move away from postcards and deliver your rewards where you want them most- at the register!
• More Stars- More Stars for higher purchases; we hear you and are considering that now.
• Innovate- Starbucks Card Mobile is expanding to include more than just iPhones. Stay tuned for announcements coming soon!
• Licensed Stores- More Licensed Stores participation is around the corner…just you wait!
And this is only the beginning, so keep those ideas coming!
