Everyone claims to have the world's best coffee! Not often are the words exotic, rare and exquisite used to describe coffee. For Starbucks to append all three words to a limited time offering, the coffee must be really special.
We've introduced Starbucks Reserve™ Coffee to a limited number of U.S. stores. This new line of coffee, each available only for a short time, represents the best of the best! You can expect to find flavors that explode on your palate and fade with a lingering complexity. When you taste a Starbucks Reserve™ coffee, you'll be reminded of the heritage and early days of the specialty coffee business that we helped to create.
Only three percent of the highest quality coffee grown around the world makes it into a bag of Starbucks® coffee. Starbucks Reserve™ coffee represents a tiny fraction. You have told us that you want to see rare and exotic coffees in our stores, and that is exactly what we have done in bringing treasures like our debut offering, Starbucks Reserve™ Galápagos San Cristóbal.
This coffee originated on San Cristóbal, one of the oldest geological locations within the Galápagos Islands. The subtropical region’s intense microclimate, rich volcanic soil and equatorial sun create ideal conditions for extraordinary coffee. Influenced by these environmental characteristics, Galápagos San Cristóbal is a medium-bodied coffee that features fresh flavors and highlights of green herbs balanced by soft cocoa and spice.
Check online to see which stores will be carrying Starbucks Reserve™ coffee. We’d love to hear from you. Share your comments and tasting notes of this first Starbucks Reserve™ coffee offering with us.
senior vice president, Coffee