Starbucks Coffee

While the introduction of Gift Card with recycled content is most welcome, please be clear as to the origin of that 'recycled' plastic content.

The new card being introduced IS NOT made of "80% post consumer recycled material".  The card clearly states: "Made with at least 80% post-industrial recycled materials."

Post-consumer IS NOT the same as Post-industrial.

www.treehugger.com/.../green-basics-post-consumer-recycled.php

What is "post-consumer recycled"?

Once a material or finished product has served its intended use and has been diverted or recovered from waste destined for disposal, it is then considered "post-consumer." Having completed its life as a consumer item, it can then be recycled as such. This differs from "pre-consumer" or "post-industrial" waste, which is generated by industrial or manufacturing waste.

(As an aside, I find it interesting that no mention of this card's introductions in Australia was noted.)

I  dont understand your side comment about Australia.  Why is that relevant?  

maeven- my comments are not directed at you.

Thank you for clearing that up.  It's an honest mistake.  Working toward the use of  "post-consumer" recycled plastic content in future Gift Card issues would be the next logical step.

I must now ask the following question having actually obtained the card: On the front of the card, there is a little sticker, reminding people to register their gift card, for REWARDS, and a FREE DRINK on their Birthday.  Why is it there?  Is it necessary to be a plastic sticker?  Does it really serve such a valuable purpose?

While it may be a small sticker, and it may contain little plastic- why place it on the Gift Card at all?  If this information were printed DIRECTLY on the front of this Gift Card, or the rest of Starbucks Gift Cards for that matter, there would be no need to have these little reminder stickers in the first place.  Would there?

Less plastic used, and less waste, just by eliminating one little sticker at a time.

Then we'll discuss the hotstamping.....

Maybe someone can take a moment and change the advertising introduction when I enter the  Gift Card area at starbucks.com site.  It still advertises that these are 'made from 80% post consumer recycled content'.  It would be nice if everyone at Starbucks was reporting correct information.

On the Starbucks card website, it says the "Green Cups" card is "the first Starbucks Card made with 80% post-industrial recycled material." Didn't the "Conservation International" card come first? Is there a difference?

Being in Canada, we never received the Conservation International cards, so I never thought about this.  Now, having seen one, I looked, and you jdtech are absolutely correct, it's right there "Made with at least 80% post-industrial recycled material."

However, David Lieske was quite clear when he wrote "unlike the recycled Card we offered in the past, this Card will be a core part of our program, which means it will be available longer than many of our seasonal designs."  

The Conservation card was not released in Canada, and was not a part of the CORE card program.

BTW- the https://www.starbucks.com/card (card home page)

Still states "made form 80% post consumer recycled content"

I collect gift cards. I just got the green cup card pictured above. Can a person that collect Starbuck card get the ones that know one wants anymore.

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