First Starbucks at Sea Sets Sail in December

The Starbucks Experience that you know and love on land will now be available for the very first time at sea. We are so thrilled that when Royal Caribbean International’s new Allure of the Seas, the world’s largest and most innovative cruise ship, sets sail for the first time on December 5, 2010, it will do so with a fully-operational licensed Starbucks store.

Now, more than 5,400 passengers from around the world seeking signature made-to-order espresso beverages will have to look no further than their neighborhood Starbucks on the bustling Royal Promenade in the center of the ship. The location will feature the full Starbucks® beverage menu, including seasonal espresso and Frappuccino® blended beverages, select food items, and the complete collection of Starbucks VIA® Ready Brew products.

Our relationship with Royal Caribbean dates back nearly 10 years through a Foodservice agreement with Seattle’s Best Coffee that still exists today. Seattle’s Best Coffee is served fleet-wide aboard Royal Caribbean’s cruise ships, including in Allure's signature specialty restaurants and main Adagio dining room.

Keep the ideas coming!


Chris Carr, senior vice president and general manager, Starbucks Licensed Stores

Inspired by your ideas:

Sell Starbucks on Cruise Ships!
posted by MagnoliaMike


10/27/2010 2:07 PM

very cool.  now all you need is a starbucks in the air; especially for those long haul flights.

Steve 2
10/27/2010 3:39 PM

Will they honor the gold card?

10/27/2010 8:27 PM

hope it is a good size store

10/27/2010 9:32 PM

How would you go about working in this starbucks?

10/27/2010 11:03 PM

Hi Chris!! Congrats on your first blog post! Love it! If you need a group of customers to "test" out this Starbucks on a cruise, sign me up. This is a fabulous idea to put Starbucks on cruises and the picture above makes it look like a beautiful store. Hope it's a success (as I am sure it will be).

Take care,

Melody Overton

10/29/2010 9:33 PM

that is a great idea!  I have not been on a cruise yet, so it never even crossed my mind what I would do for coffee on the ship...VIA is fine and everything, but still doesn't compare!  Now I wouldn't have to wonder! :)

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