These posts are from
“ November 2010 ”

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Used Paper Cups Become New Again
Hi Everyone, Today I want to let you know about an important milestone in our recycling journey. Earlier this month, we completed a six-week pilot project that – for the first time – proved our used paper cups can be recycled into new paper cups. To make this happen, we collaborated with International Paper, our largest cup supplier, and Mississippi River Pulp, LLC., the company that produces post-consumer recycled fiber (PCF) for our paper cups. While the PCF for our current paper cups is made from office paper, the PCF used for the pilot project contains used cup material. This advancement brings us one step closer to our goal of ensuring 100 percent of our cups are reusable or … more »
A New Starbucks Experience – The Starbucks® Traditions Coffee Tour
Hi Starbucks fans! It's Liz again from the Digital Ventures team. We've got a brand new holiday gift idea exclusively on that I wanted to share with you. The Starbucks ® Traditions Coffee Tour is the ultimate gift for the coffee lover on your shopping list. To start, the recipient will receive one pound of Starbucks® Christmas Blend in a gift box with a stainless steel coffee scoop and an exclusive Coffee Passport for writing down their tasting notes. Then, during the year, they’ll receive one pound of our seasonal favorites, including Guatemala Casi Cielo®, 3 Region Blend, Starbucks® Iced Coffee Blend, Anniversary Blend and Starbucks® Thanksgiving … more »
Happy Thanksgiving to You
The MSI team hopes you have an enjoyable Thanksgiving Holiday. We are thankful for your collaboration in bettering the Starbucks Experience . You have contributed to over 100 ideas launched and there are lots more in progress. Some of the success over the last year I'm thankful for include: Received our 100,000th idea - the community is growing and more ideas are being shared. MSI Coffee Tasting Club - many of you shared your bold coffee tasting notes with us. I loved hearing your coffee descriptions and that many of you found some new favorite coffees. Pour-over Brewing - you helped us find this solution to offer more brewed coffee options in the afternoon. Teach Baristas to Say Thank You … more »
Peppermint Mocha Ice Cream Now Available
Hello Starbucks fans! My name is Angelique, and I have the pleasure of working on the Starbucks® ice cream team. Each time this year I eagerly anticipate the return of our red cups, seeing the festive transformation of our stores and enjoying my first sip of one of our delicious holiday beverages. That’s why I am so excited to announce the introduction of a limited-edition ice cream inspired by a true holiday favorite – Starbucks® Peppermint Mocha Ice Cream! This ice cream is a delicious swirl of creamy Peppermint and Mocha ice creams with rich, chocolaty chunks. It’s a festive nod to one of our most popular holiday beverages and a great way to enjoy this favorite flavor … more »
A holiday favorite has returned!
Were you missing Gingerbread Biscotti last holiday? Based on your feedback on MSI we know many of our customers missed this tasty holiday treat and are excited to share this year it’s back! This treat with its crunchy gingerbread and macadamia nut flavor and a sweet layer of icing tastes great when paired with a cup of Christmas Blend. The spicy gingerbread notes really bring Christmas Blend flavor to life. And just like Christmas Blend, Gingerbread biscotti is only here for a limited time, so hurry and treat yourself to one today! Inspired by your ideas: Bring back the Gingerbread Biscotti! posted by justgwen
Brewed and Food Express Line
Do you ever dream of walking into your Starbucks and having a very special line that serves only the beverage you want – and quickly too? Over 30,000 of you have told us that you do! Many of you suggested that a line created solely for brewed coffee would speed up your day, and it’s something you would like to see in our stores. We think it’s an interesting idea too. So we are testing brewed coffee and food express lines in several stores in the Chicago metro area. The express line will be for the morning rushes; you can purchase hot or iced brewed coffee, hot tea, any food item, Starbucks VIA® Ready Brew and other merchandise. So, if you’re in the Chicago area and … more »
It’s Your Birthday, and We'd Hate to Miss it!
On November 1, 2010 the My Starbucks Rewards team made some improvements to the way we deliver your birthday beverage benefit. It started with ideas from you, and while we haven’t reached the nirvana state we are striving for, we do feel we’ve made some great strides! Every person who creates an account that includes their birthday and registers a Starbucks Card is eligible for the My Starbucks Rewards Welcome level benefit of a free beverage delivered as a postcard for a free drink you can enjoy near or on your birthday. We used to create the file to mail these postcards in one big batch – one file for all of September for example, which meant if your birthday was in September … more »

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