World AIDS Day and 12 Days of Sharing

Hi there!  It’s me—Sarah, from the merchandise team.  December 1 marks World AIDS Day and the start of our 12 Days of Sharing promotion. On this day, we'll feature our (STARBUCKS) RED products, emphasizing the contribution that Starbucks will make with each sale.  These particular merchandise items will be featured on a pedestal table, and include:  

  • (STARBUCKS) RED Card
    This year’s (STARBUCKS) RED (TM) Card and carrier were designed by Jonathan Adler, a leading designer of housewares and host of Bravo’s Top Design.  Starbucks will contribute 5 cents (U.S.) per transaction made on any (STARBUCKS) RED Card to the Global Fund through 2011.

What’s most exciting is that when you purchase any of these items (excluding the (STARBUCKS) RED Card) at participating stores, $1 U.S. will go to the Global Fund to help fight AIDS in Africa.

  • (STARBUCKS) RED Holiday Charm ($8.95 US / $9.95 CAN)
    This ornament was handcrafted by women in Rwanda as part of Starbucks ongoing commitment to people and communities in Africa. 
  • (STARBUCKS) RED Double Wall Ceramic To Go Cup – 12 oz. ($10.95 US / $11.95 CAN)
    Designed exclusively by Jonathan Adler for Starbucks, this one of a kind mug is already flying off the shelves.  Get yours while supplies last! 
  • (STARBUCKS) RED Color Change Tumbler—16 oz. ($10.95 US / $12.95 CAN)
    Fill this tumbler with hot water and uncover the color-change magic of the word (RED)iscover!
  • (STARBUCKS) RED Stainless Steel Tumbler – 16 oz. ($19.95 US / $22.95 CAN)
  • (STARBUCKS) RED Double Wall Stainless Steel Water Bottle – 18 oz. ($19.95 US / $21.95 CAN)
  • (STARBUCKS) RED Whole Bean Coffee—1 lb. ($11.95 US / $15.95 CAN)
    This blend from East Africa is balanced and complex, with delicate acidity and a flavorful interplay of exotic floral and citrus notes. 

In recognition of World AIDS Day Starbucks will also contribute 5 cents (U.S.) to the Global Fund with every purchase of a handcrafted beverage on December 1 at a participating store!

Through December 12 we will feature some of our most popular products each day at an incredible value.  We’re calling this the 12 Days of Sharing.  The exclusive offer of the day will be revealed at Starbucks.com/share

Share the gift of life by buying (STARBUCKS) RED items today, and we’ll share the gift of savings with you, through December 12!  Happy holidays!



OneLumpOrTwo
12/1/2010 5:35 PM

I already am using a (RED) card.  Is that an ADDITIONAL 5¢ making it 10¢, or just the usual 5¢ donation made each time I use my (RED) card?

sbx_bean
12/1/2010 5:38 PM

A five cent donation will be made to the Global Fund with your (STARBUCKS) RED Card.   This has been extended through 2011.

thefonz
12/2/2010 6:01 AM

Hi, for the 2nd day, it states there is a buy one get one free Christmas blend. Does this count for the new Christmas Blend Espresso? If not, will there be a promotion for the Espresso?

sbx_bean
12/2/2010 12:11 PM

@thefonz - Christmas Blend Espresso Roast is included in today's deal.  

Check out Starbucks.com/share to see each day's deal through December 12.

hyde park
12/15/2010 10:58 AM

I am looking to purchase the Jonathan Adler (STARBUCKS) RED double wall cup.  Please let me know where I will be able to buy this To Go Cup.  Thanks!  


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