The Perfect Gift for Starbucks VIA® Lovers: Starbucks VIA® Ready Brew Variety Pack
Dec 13, 2010
by sbx_sspe		   RSS

Hello again!  My name is Sarah, and I’m a partner (employee) on the merchandise team.  For about a year now, when I meet new people and tell them I work at Starbucks, their eyes light up, and they tell me, “I LOVE Starbucks VIA®!” 

The merchandise team loves Starbucks VIA® too, so we’ve developed the Starbucks VIA® Ready Brew Variety Pack.  It contains 24 single-serve packets, eight each of Italian Roast, Colombia and Decaf Italian Roast.  Stored in a sleek canister that’s functional for home or at work, it’s the perfect gift for the Starbucks VIA® enthusiast or dinner host at $19.95 U.S. / $21.95 CAN.

Bring the Starbucks VIA® Ready Brew Variety Pack home for the holidays today!  Cheers!

Inspired by your ideas:

VIA Should be Sold in a Sample Pack or Variety Pack
posted by Traveler12

4 comments Launched


COFFEEISLIFE
12/13/2010 8:17 PM

That was Fast. Fantastic.

flukes
12/15/2010 4:00 PM

I'm glad you finally made a variety pack, but I was hoping it was going to be a sampler pack with a SMALL amount to try each one...like a four-pack with one of each flavor.  I can always buy a pack of each to make my own variety pack, but I think the whole point is for people to be able to try a small amount before committing to a larger size.  Please consider a 4-flavor sampler pack for the flavored Via (cinnamon, vanilla, mocha, caramel).

Betterbefore
12/17/2010 7:34 AM

Also am glad for the variety packs...... altho I would rather see it in the Flavors.  I think people who regularly use the other VIAs (Ital.roast, Ital decaf, Colombian) pretty much stick to one or the other or, as in my case, Italian roast and Ital. roast decaf.......I can't even taste the Colombian.

Still, the variety idea being implemented is a step, at least!  I agree, if possibly the idea is as a trial for someone, maybe a smaller number of each...as was written above by 'flukes'.

sbx_bean
12/27/2010 3:37 PM

A VIA Flavor Variety Pack is a current idea that is under review.  We'll report back here when we have more details to share.


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