A first anniversary is an exciting event, and we’re happy and proud to celebrate our first one for My Starbucks Rewards.
Over the last year we’ve grown a lot! Many of you have grown along with us, and we’ve been really encouraged. By sharing your passionate ideas on My Starbucks Idea, you’ve inspired us to make My Starbucks Rewards a valuable part of your Starbucks experience.
During our first year, we sent trial offers to Gold level members introducing them to our newest food and beverage innovations: Perfect Oatmeal, Artisan Snack Plates, However-You-Want-It Frappuccino® blended beverages and our Skinny Lattes (to name just a few). We plan to keep sending our most devoted members more surprises in the coming year, so make sure you’re getting those Stars!
While we’re at it, we thought now is a great time to remind you – for those currently at the Gold level – that you’re probably nearing your own 12-month anniversary. This means you should check your account to make sure you’re on track to earn 30 Stars and keep your Gold status for another year.
The traditional gift for a first anniversary is a paper item, but I guess we can skip the formalities and jump right to Gold!