New French Roast Starbucks VIA® Ready Brew

Hi! I became a Starbucks partner in May 2010 and I work on developing new blends for Starbucks VIA® Ready Brew™.

I was an avid fan of our instant coffee before I joined Starbucks, and French Roast has been my favorite whole bean coffee for years. That’s why I’m so excited to announce that we have just launched Starbucks VIA® French Roast.

This coffee adds our darkest-roasted coffee to the Starbucks VIA® Ready Brew™ family. It has an intense smoky flavor with surprising low acidity and light body. This coffee pairs perfectly with a sweet morning pastry – I like to enjoy it first thing in the morning to help get me ready to face the day.

Let us know what you think of this new coffee!

Inspired by your ideas:

VIA in French Roast & Verona
posted by davidmbailey



COFFEEISLIFE
1/21/2011 5:38 PM

Another homerun ..  . .

ppoberg
2/16/2011 11:59 AM

This is a real winner!  Love having my French Roast with me when I travel in case there is no Starbiucks around, like in the Caribbean.

satram
2/18/2011 9:12 PM

you shouyld definetly put some focus in co2 or swiss decaf flavoured coffee. (via) i i would switch to buks'. i really think that you guys should have brewed pots of decaf.. thats rather important.

i like buks' alot but never go because i dont want the "pressed decaf" i want it the normal way.. you make a new pot lets say every 1-1/2h ..please!!!

satram
2/18/2011 9:13 PM

i must say. the decaf sumatra is the best.. i adore that coffee..


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