New French Roast Starbucks VIA® Ready Brew

Hi! I became a Starbucks partner in May 2010 and I work on developing new blends for Starbucks VIA® Ready Brew™.

I was an avid fan of our instant coffee before I joined Starbucks, and French Roast has been my favorite whole bean coffee for years. That’s why I’m so excited to announce that we have just launched Starbucks VIA® French Roast.

This coffee adds our darkest-roasted coffee to the Starbucks VIA® Ready Brew™ family. It has an intense smoky flavor with surprising low acidity and light body. This coffee pairs perfectly with a sweet morning pastry – I like to enjoy it first thing in the morning to help get me ready to face the day.

Let us know what you think of this new coffee!

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VIA in French Roast & Verona
posted by davidmbailey

1/21/2011 5:38 PM

Another homerun ..  . .

2/16/2011 11:59 AM

This is a real winner!  Love having my French Roast with me when I travel in case there is no Starbiucks around, like in the Caribbean.

2/18/2011 9:12 PM

you shouyld definetly put some focus in co2 or swiss decaf flavoured coffee. (via) i i would switch to buks'. i really think that you guys should have brewed pots of decaf.. thats rather important.

i like buks' alot but never go because i dont want the "pressed decaf" i want it the normal way.. you make a new pot lets say every 1-1/2h ..please!!!

2/18/2011 9:13 PM

i must say. the decaf sumatra is the best.. i adore that coffee..

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