Hi! I wanted to tell you about an exciting event coming up on Earth Day. On April 22 we’re inviting everyone to bring in a reusable mug or tumbler and get a free brewed coffee or tea. Your choice of brew, hot or iced – it is spring after all! This is happening at participating stores in the United States and Canada.
Why are we doing this? We recognize the impact one can make through careful, conscious choices. So we want to encourage and reward those of you who use tumblers or travel mugs in your daily routines. You’re helping to reduce our environmental impact!
If you don’t have a tumbler or travel mug, they will be available for 20% off on Earth Day, April 22. Just so you know, anytime you bring in your own tumbler or travel mug to a participating Starbucks, you get 10 cents off your drink every day.
Last year, when we did a similar promotion on Earth Day, more than 1.2 million of you participated in the free coffee giveaway. Let’s see if we can beat that this year! RSVP here.
Although reusable serveware and tumbler use still only accounts for a small percentage of total beverages served, those of you who did bring in reusable mugs still made a significant impact. In 2010, people brought their own tumblers into our stores more than 32 million times, keeping nearly 1.45 million pounds of paper out of landfills.