On May 25, 2011, the third round of SRCH by Starbucks was launched. The clues were tough and players had to do quite a bit of digging to reach the end of the trial.
Undaunted by Morse code and hidden images scattered around Facebook, players made their way to an idea posted by SRCH on My Starbucks Idea. They then followed a link at the end of the idea to a hidden blog post. But the quest for the hidden SRCH image wasn’t over. Players had to have the presence of mind to realize they had to scroll all the way down to the bottom of the blog post to discover the hidden image.
When it was all said and done, the first 500 players to reach the end snatched up a $25 Starbucks eGift.