New Starbucks VIA® Ready Brew Coffee Blends Now in Grocery Stores

Fall is here, which means it is time to get back to my everyday routine. I love when the leaves turn, the temperature cools and my favorite sweaters come out from hiding. And, as the days become shorter I find myself needing a warm welcome to the dark mornings. 

Lucky for me, two of our most popular coffees are coming to a nearby grocery store. Customers can find our new Starbucks VIA® Ready Brew House Blend and Breakfast Blend coffees where they buy groceries.

Both of these blends are made from 100 percent arabica coffee and taste just like our fresh-brewed coffee. House Blend is steeped in tradition – it is one of our longest-running blends, with a smooth, balanced flavor. Breakfast Blend is bright and lively, and perfect if you like a lighter roast. So don’t worry about hitting that morning snooze button – Starbucks VIA® coffee will fit in with your schedule even if you’re running five minutes late.

With these two additions, Starbucks has a range of flavor intensities from mild to extra bold to keep you going in an instant. So, next time you head out to the grocery store, don’t forget the Starbucks VIA®.

Which Starbucks VIA® coffee blend is at the top of your list?

 

Inspired by your ideas:

I'd love to see House Blend VIA
posted by PigeonX

Breakfast Blend VIA
posted by 15mfame



Melody
9/17/2011 11:26 AM

I love the idea of having a few more Via options. I've tried the Breakfast Blend Via and it is pretty good.  Haven't had the chance yet to try House Blend Via but I definitely want to.  I wish these were in stores too. Thank you for giving us Via-fans a couple more choices.

~Melody

BillboardOne
9/18/2011 5:49 PM

Why aren't they in Starbucks stores?

icrew
1/25/2012 1:39 PM

My favorite is the Colombia, but I look forward to trying both the House Blend and the Breakfast Blend.

As someone who prefers lighter roasts, I only wish you'd also do a lighter-roast decaf VIA.  (My ideal would be a Colombia Decaf, but House or Breakfast would do....)

cmjsrevihc
1/25/2012 2:19 PM

My favourite was the Cinnamon Via, but I'm sad to find out that it's been discontinued :( I loved how they didn't skimp on teh cinnamon flavour; so many flavoured instant coffees boast being a flavour, and rarely are very discernible from ordinary coffee. Still it had a good run. I have one packet left, which I'll be saving for a special occasion!

clarussa
1/25/2012 4:13 PM

I like the idea of having an quick cup of coffee that is so very good BUT - I would love to find a pkg. of Via that is without sugar.  Much too sweet for me.  

Please make a pkg. without sugar, I'm sure many would like it too.

Thanks, Connie in Rochester NY

clarussa
1/25/2012 4:13 PM

I like the idea of having an quick cup of coffee that is so very good BUT - I would love to find a pkg. of Via that is without sugar.  Much too sweet for me.  

Please make a pkg. without sugar, I'm sure many would like it too.

Thanks, Connie in Rochester NY

EliyahuHu
1/25/2012 10:53 PM

I like this Idea! but Could I ask why do StarBucks VIA only has Italian Roast in Taiwan (Taiwan Region of Republic Of China of Great Republic Of China) ?

coif
1/26/2012 12:05 PM

We'd like to see Via Christmas Blend in decaf.

Customer
3/30/2012 4:08 PM

We’ve crossed another milestone. Thanks to all the ideas, votes and comments from the My Starbucks


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