Recently I was reading Howard Schultz’s new book, Onward. Page after page, I found myself appreciating Howard as a guiding light – for rethinking what’s possible, for bringing the company back, for redefining vision. Then I came to page 116.
What? He’s speaking directly to me, I thought. That’s where Howard describes a trip to one of our stores in Japan where he finds a hand-made Braille menu. In the book, he talks about rubbing his finger across the Braille and wishing that “everyone at Starbucks could experience this with me.”
I’m sure you all know that Onward is available in multiple languages, but did you know that it is also available in electronic Braille?
This fall, for the first time, one of our new Starbucks Cards has Braille on it. National disability leaders made this recommendation to us a few years ago at a community symposium. Our Starbucks Access Alliance initiated the idea with our Card team and helped make it happen.
Proud, yes. I’ve worked in the accessibility field for many years. You bet I’m thrilled. But while I feel proud, I look forward to the day when things like this are commonplace and no big deal in one accessible world.
But for now, we’ll celebrate. Thank you, community.
Inspired by your ideas:
Braille Mug Patterns
posted by PamNABQ