My Starbucks Idea Highlights from 2011

Happy New Year!

2011 was a record year for MyStarbucksIdea.com.  We launched 70 ideas from both partners and customers.  That’s more than one idea per week!  Thanks for sharing your ideas with us.  Your comments and votes help us determine which ideas matter most to you. 

Some of the big ideas launched this year include:
• Mocha Coconut Frappuccino® Blended Beverage
• Starbucks® K-Cups® packs
• eGifting
• More Sugar-free Syrups
• Starbucks Petites

Ideas Currently Under Review :
• Electronic Rewards for My Starbucks Rewards Card Members
• Keep StarbucksTribute Blend™
• Birthday Treat
• Decaf Starbucks® K-Cups® Packs
• Purchase more products made in USA to help create American Jobs

What ideas matter most to you?  Vote on one of these popular trending ideas:
• Bring Back the Quotes on the Cups
• Gold Starbucks Card Mini
• Treat Rewards for My Starbucks Reward members
• Caramel Brulee Latte all year
• Taste Testing Events

Keep the ideas coming in 2012.

Cecile

 



OCEVGIRL
12/30/2011 3:31 PM

The VALENCIA flavor rocked. I know you've had a lot of comments in the ideas section about it too! Please bring it back. It was the best mocha and frappacino flavor EVER!

judy65
1/3/2012 5:47 PM

Would love to see decaf Double Shots !

mychai17
1/4/2012 8:54 AM

Can Starbucks please look at all the requests from tea drinkers?  Many skinny options have been introduced for coffee drinkers.  However, those of us who are tea drinkers still have to rely on tea bags for a skinny option.  At $4 a drink for a chai tea latte, we would like to see our ideas reviewed and implemented as well ...

sbx_bean
1/4/2012 12:50 PM

Thanks for your comments.  Valencia Syrup and Double Shots are ideas that are currently under review.

We are working on some new tea options, but no news to share yet.  You can ask your barista to make tea lattes with any tea flavor.  I particularly like the Earl Grey Tea Latte (aka London Fog) or the Vanilla Rooibos.  

www.starbucks.com/.../product

juliedelm
1/13/2012 7:46 AM

I purchased a birthday pop yesterday and it was awful! I couldn't even eat it! The dough (cake) portion was raw! I suggest you bake the cake then coat it in the white chocolate. I  tried just eating the coating, but, the gooey mess in the middle was sticking to it. I called my local Starbuck's to let them know and they suggested I post in your idea section. You need to make sure it's cooked through, especially if there are egg products in the batter because it could be a food safety issue! People can now make these at home. My daughter made me one, and her's was wonderful compared to Starbuck's version, and it was actually cooked in the middle. If you're going to sell this product you need to be concerned with quality control!

sbx_bean
1/13/2012 12:46 PM

Thanks for the feedback juliedelm!  The cake pops center are mixed with frosting that contributes to the moist center.  

emily0816
1/16/2012 5:22 PM

In reading the ideas...so many people have asked for Almond milk as a substitute for dairy. I completely agree...soy is so bad for you. Any reason why this can't be an idea worth trying? I've even tried to bring my own & they won't even heat it up for me. I want to enjoy more than just an americano or coffee. Many other chains carry it, but I would like to use my member bonuses with you.     But more cakes are something you put effort into? Starting to get discouraged.

sbx_bean
1/18/2012 8:41 AM

Hi emily0816, The beverage team is currently vetting alternatives to dairy and soy.  Thanks for sharing your comment.  

carollk
1/21/2012 10:40 AM

I'm curious as to which sugar-free syrups were added.  I know we had sugar-free peppermint, but that was just seasonal.  The stores in Chicago only have vanilla, caramel and hazelnut, just as they've had forever.

I_Heart_Bucks
1/25/2012 12:41 PM

My daughter and I loved the Christmas kit to make the cake-pops would love to see one for Easter.  

Also, where is a list of the 70, itemized, as it would be fun to read thru.  Similar to the various Fortune 50/100/500 lists that come out!

LEAH_MARIE
1/31/2012 12:06 PM

I loved that around Christmas time I could get the Maple latte, unfortunately I haven't been able to get it for a few years now. I wouldn't expect it year round but to bring it back during the holiday's would be awesome.


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