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“ March 2012 ”

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Over 200 Ideas Launched
We’ve crossed another milestone. Thanks to all the ideas, votes and comments from the My Starbucks idea and My Starbucks Idea Partners communities, we’ve now launched more than 200 ideas! Check out the last 52 to hit the list: 202 – Mobile Payment at Drive-thru 201 – Recycling Bins in Stores 200 – Happy Hour for Hot Beverages 199 – Bring Back Tribute Blend 198 – Pictures on IMS Worksheet (partner) 197 – Bring Back Chocolate Cinnamon Bread 196 – Latte Art Pitcher (partner) 195 – Smaller Steaming Pitcher (partner) 194 – Bring Back Ethiopia Sidamo 193 – Taste Testing Event 192 – Sell K-Cups at StarbucksStore.com 191 – … more »
Update Regarding Cochineal Extract
Dear Customers, As a company, we always strive to exceed your expectations, and we take your feedback very seriously. Based on recent feedback, we learned that we fell short of these expectations by using cochineal extract. This commonly used ingredient is a natural, FDA-approved colorant found in a wide variety of food and beverage products in the U.S. We use the extract in the strawberry base for our Strawberries and Crème Frappuccino, Strawberry Smoothies and three food items – the Birthday Cake Pop, Mini Donut with pink icing, and Red Velvet Whoopie Pie. While it is a safe product that poses no health risk, we are reviewing alternative natural ingredients. Your feedback is very … more »
The Starbucks App is Now Drive-Thru Friendly!
Hey! Mobile payment through the Starbucks app is now accepted in our drive-thrus! You told us that you wanted this super fast way to pay in our drive-thrus as well as inside the store, and we’re excited to deliver. It might seem like an easy addition, but implementing mobile pay in the drive-thru took a few more considerations than it did inside the store. For one, we needed something that would allow you to perform the scan yourself, rather than handing your phone over to us. Plus, we needed a scanner that would still provide a smooth experience when the weather acts up and at night when it’s harder to see, and one that you could comfortably reach from various car heights. You’ll … more »
Recycling is Coming to a Starbucks Store Near You
Requesting recycling in our stores has been one of the all-time top ideas from both our customers and our partners (employees) since My Starbucks Idea launched in March of 2008. Offering front-of-store recycling in 100% of our company-owned stores has also been a public goal of ours since 2008. While our baristas have been recycling packaging and other materials behind the counter in the majority of our company-owned stores, recycling bins for our customers to use have been noticeably scarce. We have worked over the years to identify the infrastructure and operational procedures needed to implement recycling in the front of our stores, and are now excited to announce that customer recycling in … more »
How to Enjoy a Free Drink This Weekend
We know Starbucks Tribute Blend® is a special coffee, and so do you. In fact, we’ve never had so many people ask for one of our limited-edition coffees to come back. If you haven’t tried this beloved coffee or revisited it this year, now is the time. Between March 22 and March 25 at participating stores in the United States and Canada, enjoy any tall (12 oz.) handcrafted beverage for free when you buy a pound of Starbucks Tribute Blend® or Starbucks VIA Tribute Blend™. Here’s to you. ***Update 3/30/12 - The offer has been extended for U.S. stores: On March 31 and April 1 buy a pound of Starbucks Tribute Blend or Starbucks VIA Tribute Blend and receive a free tall … more »
Starbucks is Named One of the “World's Most Ethical Companies” in 2012
Hi everyone, Great news to share! For the sixth year in a row, Starbucks has been named one of the “ World's Most Ethical Companies ” by the Ethisphere Institute . We’re among 145 companies chosen from more than 5,000 applicants world-wide, and we’re the only winner in the Restaurants and Cafes category. This recognition is a testament to the great work being done by our partners (employees) around the world who make this company stand out as an industry leader in ethics and corporate citizenship. The award is highly competitive, and recognizes companies for going the extra mile, implementing upright business practices and initiatives that are not only instrumental … more »
Show Your Favorite Starbucks Store Some Love
Your favorite store means a lot to you, and you’ve told us here that you’d like there to be a way to show appreciation for your baristas, the quality beverages they make and how hard they work each day to create a great experience for you. We want you to be able to provide that recognition too! We have some ideas on how to show your local store some love, and would love to hear your thoughts. • What if you could send a virtual or paper postcard with a message to your store? • What if you could post your story to a website and your store and everyone else could read it? • What if you could “like”, comment or review your store on our mobile app? Tell us what … more »
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