As a company, we always strive to exceed your expectations, and we take your feedback very seriously. Based on recent feedback, we learned that we fell short of these expectations by using cochineal extract. This commonly used ingredient is a natural, FDA-approved colorant found in a wide variety of food and beverage products in the U.S.
We use the extract in the strawberry base for our Strawberries and Crème Frappuccino, Strawberry Smoothies and three food items – the Birthday Cake Pop, Mini Donut with pink icing, and Red Velvet Whoopie Pie. While it is a safe product that poses no health risk, we are reviewing alternative natural ingredients.
Your feedback is very important to us and we encourage you to share your thoughts with us here.
president, Starbucks U.S.
UPDATE:Thank you for all of your feedback and points of view on this topic. As I mentioned last week, we are looking at alternative natural ingredients and looking at how we will reformulate. Please continue the dialog, as we greatly value your feedback. We will keep you posted on our progress.