We’ve crossed another milestone. Thanks to all the ideas, votes and comments from the My Starbucks idea and My Starbucks Idea Partners communities, we’ve now launched more than 200 ideas!
Check out the last 52 to hit the list:
202 – Mobile Payment at Drive-thru201 – Recycling Bins in Stores200 – Happy Hour for Hot Beverages199 – Bring Back Tribute Blend198 – Pictures on IMS Worksheet (partner)197 – Bring Back Chocolate Cinnamon Bread196 – Latte Art Pitcher (partner)195 – Smaller Steaming Pitcher (partner)194 – Bring Back Ethiopia Sidamo193 – Taste Testing Event192 – Sell K-Cups at StarbucksStore.com191 – Bring Back Chonga Bagel190 – Lighter Roasted Coffee189 – Mobile Payment in UK188 – Open a Store in Norway187 – Coffee Club Subscription186 – Multipack Starbucks Card185 – Refillable Mug184 – Bring Back Christmas Blend Espresso183 – Bring Back Christmas Blend VIA182 – New Cake Pop Flavor181 – Bring Back Caramel Brulee Latte180 – Reusable 12 oz. Cold Tumbler179 – Starbucks Card with Business Logo178 – Continue the Key Chain Card177- Bring Back Sugar-free Mocha176 – Sugar-free Holiday Beverages175 – Sugar-free Syrups174 – K-Cups173 – Customized Starbucks T-shirts (partner)172 – Hand Lotion Available to Order for Store Partners (partner)171 – Pour Over Brewing System for Retail Sale170 – Update the Site Terms of Use169 – My Starbucks Rewards in Canada168 - $2 Breakfast Sandwich Offer167 – Replacement Lid for Hot Beverage Tumblers166 – T-shirts & Apparel165 – Starbucks Hoodie164 – VIA Breakfast Blend163 – VIA House Blend162 – Better Bagels161 – Salted Caramel Mocha Frappuccino160 – Sell a Zee Avi Album159 - Caramel Waffle Cookie158 – Replace Plexi Glass Fixtures in Stores (partner)157 – Rinse Sink at Bar (partner)156 – Online Pay Stubs Viewable from Home Computer(partner)155 – Vegetarian Food154 – Add a Pin Code to Mobile Starbucks App153 – Offer Iced Coffee Blend as Whole Bean (partner)152 – Internships (partner)151 – Merge iPhone Applications
To view more ideas launched click here.
Congrats Cecile and team!
Let's take a look at where we have come to date. Starbucks 'claims' on Mar 30, 2012, that since 2008, over Over 200 Ideas Launched! )and that includes ideas from 'known' partners, posting on the partner side!
And, let's all take a good hard look at what Starbucks 'claims' are an idea (I'll put my comments in parentheses):
#15. Bring Back Chantico (Yeah, anyone try ordering one lately?)
#17. BPA-free Water Bottles (WOW! as if Starbucks just got to this before the law stepped in and banned its use in these products.)
#23. White Chocolate Mocha Nutrition Information (As if providing correct nutritional information has to be suggested as an 'idea'!)
#27. Gluten-free Packaged Food (Like finding Waldo!)
#32. Starbucks Card to fit on a Keychain (such a great idea- anyone remember the last year Starbucks offered these in the United States?)
#37. Increase Healthy Options (at least they know there's a difference) ALSO SEE #60
#49. Bring Back the Maple Oat Nut Scone (Is there a maple nut scone?)
#53. More Reusable Venti Cold Tumblers )As if something that sells so well should be disountinued?)
#55 – (RED) Gold Card (Another one like finding Waldo! Except Waldo exists to be found!)
#60 – Offer Healthier Treats (If not asked- what the hell would they be selling!)
#66 – Dark Cherry Mocha (Wonderful for some. You should try it- IF IT WERE AVAILABLE!)
#68 – Teach Baristas to say “Thank You” in Sign Language (HUH?)
#76 – Fat Free/Sugar-free Frappuccinos (A work in progress?)
#78 – Better Incentives for Personal Mugs (Still 10¢ in the US and Canada!)
#82 – Mini Cookies (?????)
#88 – Sell Jamaica Blue Mountain Coffee (anyone know where to find this at Starbucks?)
#104 - Bring Back the Real Bearista® Bears (Anyone remember the last time you saw one in a Starbucks?)
#117 – Glass Water Bottle (anyone remember the voluntary Federal Recall that went along with this idea?)
#162 – Better Bagels (Are the bagels better now?)
#178 – Continue the Key Chain Card (And when may we expect this to happen?)
Then there's the bring a Starbucks to country whatever, #64 – Open a Store in Sweden, #114 – Open a Store in El Salvador, #188 – Open a Store in Norway. (like no one at Starbucks has a map, and a desire to expand globally?) As well as ideas of returning what are clearly seasonal items- or available seasonaly- like #199 – Bring Back Tribute Blend.
So people, there's my take on the past FOUR years, 100,000+ ideas submitted, and I'd be hard pressed to find 100 ideas that actually have been successfully implemented, and continue to be viable. And, looking at some of the ideas that Starbucks claims are an idea, and continues to take credit for, are downright embarrassing!
And- just for some added info- Here are some of the ideas listed as "IN ACTION" by Starbucks:
#17. BPA-free Water Bottles (Isn't that also #17?????)
20. Customer Voice - free beverage (partner idea) (So, it's 2012 now- how's that working out in the US, I ask?)
#157 – Rinse Sink at Bar (partner) (Where else should it be?)
#196 – Latte Art Pitcher (partner) (anyone seen any latte art at Starbucks lately?)