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“ April 2012 ”

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Starbucks for iPhone: An App for All Users
It was brought to our attention that our Starbucks for iPhone application was not optimized to be fully accessible for the disabled community. Our development team set to work to remedy the limitation, and we’re proud to announce that our Starbucks for iPhone application is now accessible! If you’re unfamiliar with accessibility technology , here’s a bit about how it works. Apple has developed screen reading technology for iOS devices that allows users to interact with touch screen applications without having to see the screen. Instead, VoiceOver does the work on behalf of the user, reading the interface and any available hints to help the user navigate successfully. It’s … more »
Pittsburgh says Hello to Digital My Starbucks Rewards
Yes! We heard you – My Starbucks Rewards members have told us loud and clear that they want free drink rewards loaded onto their registered Starbucks Cards. In fact, it’s one of our most popular all-time ideas with nearly 70,000 points. I’m thrilled to share that the waiting game is over. Starting this week My Starbucks Rewards begins a pilot of digital rewards in Pittsburgh. Instead of a postcard for earned drinks or birthday beverages, our Pittsburgh-area members will now receive an email to announce that a free drink is loaded onto their Starbucks Card as soon as they earn one. After that, it's a simple process: 1. Visit any store in the Pittsburgh area 2. Tell the barista … more »
Starbucks Goes to Disneyland!
It’s taken a few years, but your wishes for Starbucks stores in Disney park locations have been granted. It all starts this summer when Disney will open the first of six new Starbucks stores in Disney Theme Parks– starting with Disney California Adventure in Anaheim, California. It’s no coincidence that the store lies on Buena Vista Street. Buena Vista means “good view,” and the entire thoroughfare is a masterful recreation of a romantic Los Angeles circa 1920s and 30s. With its Spanish and Mexican architectural influence, it’s not hard to see why a young Walt was inspired by this idyllic setting. In fact, the entire street echoes some of Walt’s favorite … more »
In Honor of Teachers
We have a new Starbucks Card I want to tell you about. Our first ever “Teacher Appreciation” Card was created as a way for students and parents to honor the dedicated teachers in their lives. Its launch coincides with 2012’s National Teacher Appreciation Week starting on May 7, but it’s a gesture of gratitude teachers can carry all year long. The card will be available in our stores mid-April (while supplies last), and online for anyone who wants the convenience of the eGift digital version. Sure beats apples, we think.
Cochineal Extract Update
As I first shared on March 29 , we’ve learned that we fell short of your expectations by using natural cochineal extract as a colorant in four food and two beverage offerings in the United States. Our commitment to you, our customers, is to serve the highest quality products available. As our customers you expect and deserve better – and we promise to do better. After a thorough, yet fastidious, evaluation, I am pleased to report that we are reformulating the affected products to assure the highest quality possible. Our expectation is to be fully transitioned to lycopene, a natural, tomato-based extract, in the strawberry sauce (base) used in our Strawberries & Crème Frappuccino® … more »
Squeeze Life™ with Evolution Fresh
Email. Gym. Work. Meetings. Errands. More meetings. Dinner. Sleep. Sound familiar? That was pretty much my day yesterday. And looking back I realized that somehow I went the entire day without having a single fruit or vegetable. Now that’s a rarity, but it happens to the best of us. It’s not because we don’t love the taste or want the nutrition, but because sometimes life just happens. That’s why we’re introducing Evolution Fresh™ juice . No need to run out for more produce in the middle of the week to get the goodness of nature. We fresh squeeze, cold press and never heat our juices so that you get more fresh-picked flavor, vitamins and nutrition in each sip … more »
Find the Roast You Love Most Sweepstakes
Ever wonder what goes on behind the scenes at Starbucks? Here’s your chance to find out! Visit before April 30, 2012, for your chance to win a trip to Seattle for you and three of your friends. While you’re here, you’ll experience a coffee “cupping” hosted by our Coffee Masters, learn how to make your favorite drink and enjoy an assortment of other fun activities lined up in our beautiful hometown. We’re also giving away 1,000 coffee tasting kits that have everything you need to explore the flavors of our roast profiles, including the new Starbucks® Blonde Roast. This sweepstakes is only open to U.S. residents. For complete contest … more »

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