Walk into La Boulange®, a beautiful bakery in the San Francisco Bay area, and you feel as if you’re walking into an old-world pastry shop in France. Guided by the company’s founder and visionary leader Pascal Rigo, the team at La Boulange® skillfully crafts authentic French pastries from scratch using high-quality, fresh ingredients.
With more than 40 years of experience and passion for traditional French baking, Pascal began his career when he was only seven years old and working in his village bakery near Bordeaux, France. At La Boulange® , Pascal and his team lovingly weigh, mix, divide, roll, cut, and bake each and every croissant, cookie, pastry, loaf, and bread that reaches their customers.
We've heard your requests for more wholesome and delicious food options. So today, Starbucks Coffee Company announced that it has entered into a definitive agreement to acquire Bay Bread, LLC and its La Boulange® bakery brand, as well as to hire renowned French baker Pascal Rigo. This acquisition, which is expected to close during Starbucks fourth fiscal quarter, and Pascal’s visionary leadership will bring the artistry of the French bakery to the marketplace, just as Starbucks brought the romance of the Italian espresso bar to many North American coffee consumers for the first time.
We are excited to welcome La Boulange® to Starbucks later this year. In selecting La Boulange® bakery to join the Starbucks family, we’re taking a stirring next step in offering the delicious and authentic food that you crave. In time, we plan to bring La Boulange® products into our company-operated stores across the U.S.
Onward,
Howard Schultz
Chairman, Starbucks Coffee Company
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