With so many Tazo® tea enthusiasts actively engaged on MSI, I am proud to share with you that we will soon open our first Tazo retail store in our hometown Seattle later this fall.
Tea has been a part of Starbucks heritage since 1971, when we were founded as Starbucks Coffee, Tea and Spices. In those early days, Howard Schultz scooped 27 different kinds of loose-leaf tea from the original store at Pike Place Market. With this new Tazo store, we’ll explore new ways to bring the artistry and heritage of tea to life for our customers and raise consumer expectations for their tea experience the same way that Starbucks did for coffee.
The Tazo retail store will provide customers with a sensory-rich, informative experience of discovery and personalization. We’ll offer an interactive retail experience with more than 80 loose-leaf teas, a curated collection of tea merchandise, and a tea bar with a wide range of beverage options and food pairings. We see an opportunity to introduce the casual American tea drinker to something unlike anything they’ve experienced before. In addition to providing a great experience for the “tea curious”, the store will offer tea enthusiasts a dedicated environment to create a premium tea blend, or relax and enjoy a flight of single-estate rare teas within the store.
We hope you’ll stop in and say “hello” whether you are a Seattle native or traveling from afar.
We’re excited to share more detail with you in the future – it’s going to be an exciting year for Tazo with much more to come! Keep in touch here and on our facebook page.
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More Variety for Tea Drinkers
posted by crnemz