Today we are thrilled to launch the new Verismo™ System, a single-cup machine that makes perfectly crafted Starbucks® lattes, espresso and brewed coffee – all at your fingertips! Now my husband can enjoy his favorite cup of brewed Pike Place® Roast, while I savor a delicious Starbucks® Caffè Latte.
Lattes from a machine? Indeed, one of the extraordinary features of the Verismo™ system are the milk pods that create creamy, natural, perfectly steamed milk.
Our launch kicks off today at StarbucksStore.com, with a dazzling array of Verismo™ machine colors (love that burgundy!). The machine starts at $199, includes shipping and a free pack of latte pods with purchase. The website also carries a robust assortment of pods, including espresso, Caffè latte packs (espresso + milk pods for a Starbucks-quality Caffe Latte) and brewed coffee favorites: Pike Place® Roast, Caffé Verona® and Starbucks Veranda Blend™.
We’ll continue our launch later this month with these specialty retail partners: Williams-Sonoma, Sur La Table, Bloomingdales, Macy’s, Bed Bath and Beyond, Bon-Ton and Home Outfitters.
And then (drum roll please)…on October 16, the Verismo™ System will launch in more than 5,000 Starbucks retail stores in the United States and Canada. Keep watching this space for announcements; we’ll share more exciting details about our launch at Starbucks retail stores around the globe, including demonstrations and tasting events.
Inspired by your ideas:
An espresso machine for home. And Starbucks pods for it.
posted by mommomsdrink
Pike Place is a trademark or registered trademark of The Pike Place Market PDA, used under license.