For as long as MyStarbucksIdea has been around, you have suggested we find ways to reduce cup waste and encourage more people to bring in their own reusable cups. Starting today in the Pacific Northwest, I am happy to announce we have another way of doing just that.
Introducing the new, reusable (and recyclable) Starbucks® cup for hot beverages.
While we’ve sold reusable mugs and tumblers for years, what makes this new reusable cup exciting is that it’s yours for only $1. It’s a quality, low-cost option to enjoy your favorite Starbucks® beverage. And since you receive a 10 cent discount each time you use it in stores, it pays for itself in just ten uses - and then factor in the fact you have saved ten paper cups. If you use it for a month, you will help avoid using more than a pound of paper, or 3.5 lbs of wood. Plus, at the end of its life, if polypropylene (#5) plastic recycling is available in your region, you can recycle this cup and truly minimize your impact on the planet!
Starbucks is committed to reducing our cup waste. We have both recycling goals and a goal to serve 5% of the beverages made in our company-owned stores in personal tumblers by 2015. By offering this low cost, reusable cup option and continuing to provide our 10 cent discount, we are hoping to inspire many of you to bring your own cup.
Think of it as bringing in your reusable bag when you shop. Yes, it might be a slight change of behavior at first, but eventually it becomes the norm. And in case you don’t live in the Pacific Northwest, stay tuned – this simple, fantastic cup will be coming to a Starbucks near you soon.