Welcome Teavana!

On the eve of a new year, we are proud to officially welcome Teavana to the Starbucks family. This is an exciting announcement on a symbolic day. Together, Starbucks and Teavana are embarking on the next chapter of a journey that we believe will reinvent the way the world enjoys tea, just as Starbucks did decades ago for coffee.

For those of you who have had the chance to visit a Teavana store, you know this is a brand that has true tea authority. Each of Teavana’s stores offer an impressive variety of super-premium, loose-leaf teas and uniquely-curated selection of authentic artisanal teawares hand-picked from around the world. Teavana’s 5,000 partners (employees) are passionate and knowledgeable about the ritual and enjoyment of tea, and are expert ambassadors that help guide and educate new tea enthusiasts and tea connoisseurs alike. We are excited by the opportunity to bring their expertise to even more customers, while learning from them ourselves.

As we embark on this next phase of our tea journey, you may notice some changes in both Teavana and Starbucks stores over time. Our goal is to create the best possible tea experience for our customers and we are committed to listening to you and learning about what you would like to see in our stores along the way. Although some of Teavana’s product line-up may change, most of the Teavana experience will stay the same and several new additions will be offered. One of the most immediate changes you will see is the addition of new Teavana stores outside of malls in neighborhoods and on urban streets. Down the road, we also have plans to add tea bars to Teavana stores that will serve hand-crafted beverages for customers, which may also be served in Starbucks stores in the future.

You also may have noticed changes to our TAZO tea brand. Recently, we launched new packaging for our TAZO tea offerings that we believe will extend our leadership position in the super premium packaged tea segment. Earlier this year, we also opened a TAZO retail store in Seattle which is serving as a learning laboratory to help us understand more about the best way to create a retail tea experience for customers, including what type of hand-crafted tea beverages customers would like to see from us.

We have an exciting road ahead, and we look forward to having you join us on the journey. As always, we thank you for your continued feedback, support and comments, and we encourage you to continue to share your thoughts here on the My Starbucks Ideas blog. 

Warmest regards,

 

Jeff Hansberry
president, Channel Development and Emerging Brands

 



Frannie
12/31/2012 4:07 PM

So excited for Teavana to have joined the Starbucks family, I have been a fan of theirs for years. How will Starbucks partners find out about job opportunities in the Teavana side of our business?

Tommy Ryan
12/31/2012 6:52 PM

This acquisition is a dream come true for me.  I have been a very long time Starbucks fan and locally was a tea fan during the Elephant Tea Company days (predecessor to Teavana hear in Atlanta).

I have been a big coffee drinker, but had to balance that with Tea drinking about 9 years ago due to the caffeine in coffee.  Since my switch to tea, I have continued to be a big Starbucks fan.  I have appreciated having Tazo teas to be able to continue to visit Starbucks for work meetings and casual visits on the weekend.

It is great to see these two worlds collide and have have great faith that there will be great things to come.  I really value Starbucks for:

- processes that keep your products at a consistent quality

- an environment that is inviting (warm colors, confortable seating and well organized)

- quality products to complement your product

- complementary food to pair with your coffees

and have valued Teavana for:

- an incredible lineup of teas that are hard to beat (even after years of me trying several mail order options)

- great set of tea products and accessories (I have just about every Teavana contraption)

- enthusiastic employees that know their tea (but maybe the can tone down the cross selling of tea tins ;))

Great to see the vision is to have Teavana "on urban streets" and have tea bars.  To be able to get a drive thru Monkey Picked Oolong or to have a client meeting in a comfy chair with a fresh cup of Gyokuro Imperial green tea would be a real dream come true.

BTW, to really top this off for me would be to include purchases at Teavana to be in the Starbucks Reward program (iPhone App).  I truly think that App has caused me to buy twice as much Starbucks as I would normally buy.

Best of luck with bringing these two words together.  I am truly pulling for you!

Melody
1/1/2013 10:22 AM

I'm very excited about this too!  I'm really curious to see what Starbucks will do with Teavana.  Congratulations Teavana in joining the Starbucks family!

Tommy Ryan
1/1/2013 11:56 AM

If you are looking for creating a great environment for tea, take a peak at this tea lounge in San Francisco - http://www.samovarlife.com/

Anonymous
1/2/2013 10:50 AM

Have been a (Teaopia) Tevana customer for several years. Pleased that I may be able to get my tea a little closer to home. I also get gift requests from those that I have shared my tea with. The favoured being the flowering tea ball. It brings the ceremony of tea drinking. I so hope that the Starbucks and Tevana joint venture will not change either too much. Please remember, 'If it isn't broke, Don't fix it'.

Craftgirl
1/10/2013 7:13 AM

Do partners get a discount at Tevana?

bar1205
1/18/2013 3:11 PM

Will gift cards from Teavana be accepted at Starbucks and vice versa?

hlscolorado
1/23/2013 10:45 AM

I think this is simply fabulous...as long as you do not change the Teavana teas too much.  I really love their online store too, wonderful teas.  I especially love their Chai/Matte combination :)  I also love their rock sugar too!  I do wish both would offer "Unsweetened Almond Milk" as a dairy alternative.  Congrats!  Looking forward to this!

noonkip
1/30/2013 12:06 PM

I would love to see the Strawberry Lemonade/Blueberry Bliss tea being blended at Starbucks locations. I would drink that every day.

Professor Bill
2/9/2013 9:41 PM

So...

Like any good corporate parent, Starbucks has already begun to affect the business, and consumer experience of Teavana devotees, not '2' months after the finalized acquisition.

Since the acquisition...

Several favored varieties of Teavana tea are no longer in stock, with no ETA in sight.

(i.e. the 'Matcha' and most varieties of green tea disappeared several weeks ago.  according to store staff, the date of anticipated return is 'unknown', and the disappearance of stock is directly related to the recent 'Starbucks acquisition'.)

And so now...

Long-time Teavana drinkers must begin to look elsewhere for these favored varieties.

Lovely.

Starbucks has purchased a wonderful company, and now, many of us must begin the search for a new, favorite haunt.

Starbucks:  You've purchased Teavana, and the acquisition is now final.

Now...

Do her, and all Teavana devotees a favor:  Get out of the way, and let her return to the business of great tea!!

I'm ready for my cup of hot Matcha, and I'm tired of waiting.

(thank God for Amazon.com.)

gingerhay
5/17/2013 6:51 AM

Interesting to hear of Starbucks acquisition of Teavana.  Was a customer of Teopia before it became Teavana.  Truly enjoy their loose leaf teas.  But my fav is the matcha green tea latte.  Their matcha powder is unsweetened AND they use unsweetened soy milk.  Two things Starbucks does not do.  I adjust my Starbucks green tea latte by requesting it be half water and of course no sweetener; I must admit though the Teavana version is more my taste preference.  I hope that Starbucks will consider using unsweetened ingredients going forward or at least offer more options in this regard to their customers.

Can Starbucks Stock Keep Growing? - Top News Today
5/28/2013 3:13 PM

Pingback from  Can Starbucks Stock Keep Growing? - Top News Today

Can Starbucks Stock Keep Growing? | Headlines
5/28/2013 3:17 PM

Pingback from  Can Starbucks Stock Keep Growing? | Headlines

Can Starbucks Corporation (SBUX) Keep Growing? - Insider Monkey
5/29/2013 6:13 AM

Pingback from  Can Starbucks Corporation (SBUX) Keep Growing? - Insider Monkey

joannth
9/25/2013 6:21 PM

Hello:  Who oversees new product ideas @Starbucks.  We have an awesome idea and would like to discuss.  Thanks for any info.

joannth
9/25/2013 6:21 PM

Hello:  Who oversees new product ideas @Starbucks.  We have an awesome idea and would like to discuss.  Thanks for any info.

joannth
9/25/2013 6:21 PM

Hello:  Who oversees new product ideas @Starbucks.  We have an awesome idea and would like to discuss.  Thanks for any info.

joannth
9/25/2013 6:21 PM

Hello:  Who oversees new product ideas @Starbucks.  We have an awesome idea and would like to discuss.  Thanks for any info.

joannth
9/25/2013 6:21 PM

Hello:  Who oversees new product ideas @Starbucks.  We have an awesome idea and would like to discuss.  Thanks for any info.

tangettoyou
12/5/2013 10:31 AM

Why doesn't Teavana.com take Starbucks cards as a payment yet?


Sign In to make a comment.

Ideas so far

Popular Tags

Archives