A top suggestion on My Starbucks Idea has been to focus on offering recycling in stores. We've made some strides here, but also have found alternate ways to reduce cup waste and encourage more people to bring in their own reusable cups. This month, we were happy to announce a great new way to do just that.
We introduced a new, reusable Starbucks cup! We first tested this cup in stores in the Pacific Northwest, and it has been a hit. We’ve sold lots of cups and we’re giving out more personal cup discounts – about 26% more compared to last year. We certainly hope this cup has a similar effect in the rest of the United States and Canada!
While we’ve sold reusable mugs and tumblers for years, what makes this new cup exciting is that it’s yours for only $1. It’s a high-quality, low-cost option to enjoy your favorite Starbucks beverage. This cup is less expensive than other tumblers because it’s made with a lighter material and less of it. Though you’ll need to use a sleeve for the cup when you’re holding a hot drink, it’s a low-cost, high-impact way to help make a difference.
And since you receive a 10-cent discount every time you use it in our stores, this cup pays for itself in just 10 uses. And you’ve saved 10 paper cups! If you use it daily for a month you’ll help avoid using more than a pound of paper or 3.5 pounds of wood. At the end of its life, if polypropylene (#5) plastic recycling is available in your region, you can recycle this cup and truly minimize your impact on the planet.
Starbucks is committed to reducing our cup waste. We have a goal to serve 5% of the beverages we make in our company-owned stores in personal tumblers by 2015. By offering this option and providing our 10-cent discount, we hope to inspire you to bring your own cup.
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posted by deetfind