These posts are from
“ March 2013 ”

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The Inside Story on Starbucks Tribute Blend®
We first introduced Starbucks Tribute Blend® in 2011 as a way to celebrate our 40th anniversary. The beans in this blend (which is back in stores for a limited time) represent each of the world’s three coffee-growing regions. More interestingly, they also represent three important chapters in the history of Starbucks. Here’s the inside story. The first component is from the Nariño district of Colombia. In the 1990s, well before C.A.F.E. Practices (our ethical coffee sourcing guidelines), we forged a relationship with Empresas de Nariño that helped improve the livelihoods of Colombian farmers. By offering a social premium and matching funds, we were able to help both … more »
A Starbucks Card Made With Wood
We have an exciting announcement for Starbucks Card fans – introducing the first Starbucks Card made with wood! The wood is sourced from a forest certified to meet Forest Stewardship Council sustainable management standards. Marrying together our coffee heritage with Starbucks commitment to ethical sourcing was the inspiration for this unique collectable which is now available for purchase in retail stores for a limited time. As with all Starbucks Cards, this card can be registered and reloaded for participation in the My Starbucks Rewards™ program to earn delicious rewards year-around. Stay tuned for more exciting Starbucks Card innovations throughout the year. Keep the ideas coming … more »
Some Love for you Verismo® System Owners
We’ve heard that you want some great offers to stock up on your favorite pods! From Thursday, March 21 - Sunday March, 24 at participating stores, you’ll receive a $5 Starbucks Card for a purchase of Verismo™ pods, while supplies last. It’s a great time to connect with your favorite coffees or taste something new. We’ve also been keeping an eye on your Verismo ideas, so you may be interested to know coming at the end of March, you’ll see a fresh new look for our Verismo™ pod display in our retail stores that makes it easier to find and shop for your favorite pods. The pod choices will be clearly labeled to locate the coffees and espresso varieties you … more »
Community is a Powerful Thing
The community we’ve built together at My Starbucks Idea is powerful. Today marks our five year anniversary since launch, and we’ve done a lot of amazing things together. From Splash Sticks to help contain spills, to coffee K-cup® packs for Keurig machines, to a larger focus on recycling , you’ve helped make Starbucks a better experience in so many ways. In fact so far we’ve launched 277 of your ideas! We recently launched an idea based on comments that you want to know your barista’s name . This year at our Leadership Conference, where store managers come together, we heard that store partners were ready for this too. They see the value of connecting with you … more »
Launched: New Morning Glory Muffin
I’m not a morning person. My family knows it’s best not to look at me or ask a question until I’ve had my first bite of breakfast. Maybe some of you feel the same way – especially those of you who have been asking for Morning Glory muffins to come back. We heard you, and they’re here. Our new take on this hearty muffin is tasty enough goodness to sustain us non-morning people well into the day. The story behind this muffin is interesting. To make it, we take large flame raisins and marinate them in pineapple juice with pineapple chunks. Then we add the fruit to the spiced batter with carrots and pecans. We then top each muffin with a generous helping of chopped pecans … more »
Launched: New “You Are Here” Mugs
Phoenix has risen again in the form of our new “You Are Here” mugs. Starting this spring the collection will feature select hotspots like New Orleans, San Francisco, Seattle and more! Many of you have had ideas for more colorful city mugs . We hope you’ll love this new series. Whether it’s a scene of Mardi Gras, the Golden Gate Bridge or the very first Starbucks store in Pike Place Market, these new mugs pop with color. Plus, their new modern shape is both stackable and sleek! We designed these mugs to inspire and celebrate memories from around the globe – the places you live, travel to, or dream of visiting! Each mug is the perfect souvenir and comes complete with … more »
Is 7:45 a.m. Too Early for Cheesecake?
It’s here … and it is good! For the past year-and-a-half, it’s been our obsession to create the perfect cheesecake treat for you. And we finally feel that we’ve nailed it. Our new Cheesecake Brownie features rich cheesecake swirled with chocolate ganache sitting atop the most decadent, fudgiest brownie we could make. It’s an ideal combination that melts in your mouth with every bite. I must admit, my mouth is actually watering just thinking about it. I like to eat our Cheesecake Brownie with a Skinny Mocha (ironic, I know). I take a bite, then a sip and let my whole mouth experience the chocolatey, cheesecakey goodness. So, it’s 7:45 a.m. as I write this and … more »

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