The community we’ve built together at My Starbucks Idea is powerful. Today marks our five year anniversary since launch, and we’ve done a lot of amazing things together.
From Splash Sticks to help contain spills, to coffee K-cup® packs for Keurig machines, to a larger focus on recycling, you’ve helped make Starbucks a better experience in so many ways. In fact so far we’ve launched 277 of your ideas!
We recently launched an idea based on comments that you want to know your barista’s name. This year at our Leadership Conference, where store managers come together, we heard that store partners were ready for this too. They see the value of connecting with you and hope it helps you feel more a part of your Starbucks store.
You’ve also told us via MSI that you want a way to recognize your favorite baristas. So we introduced the Starbucks Collection on the Red Stamp™ mobile app and website. Here you can find six greeting cards for sending a customized message to your barista. This is just another way to build community in your Starbucks.
Now let’s imagine what we can accomplish in the next five years. Thinking and writing about “community” leads me to ask: Can we do more than change your in-store experience? Can we improve our neighborhoods and shared communities? That’s an idea we’d like to launch with your help. So share your ideas. We’re listening.