These posts are from
“ April 2013 ”

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More Offers for My Starbucks Rewards™ Members
Hi, it’s Erin on the food team … oops I mean loyalty team! I loved eating with all of you the past few years. Now I’m excited to be back on MSI in a new role, representing the Starbucks Card team. If you’re a My Starbucks Rewards™ member , have you noticed some pretty awesome emails in your inbox lately? We’ve been listening closely to your ideas about more rewards for our loyalty program members, and our newest “Member Exclusive” offers are just one response. We’ll email you tailored offers linked directly to your registered Starbucks account. That way you can try new products using your registered Starbucks Card and enjoy more of what you … more »
What do You Want for the Holidays? Give Us a Hint.
Are you devoted to your drink? Almost never cheating on your fave? Even during the holidays? If so, we want to talk to you. We’re looking for dedicated espresso enthusiasts. Those who stay loyal to their Lattes, Mochas, Americanos and Caramel Macchiatos even when tempted by holiday treats like the Eggnog Latte, Gingerbread Latte, and Peppermint Mocha. If this is you, we want to know what it’s going to take to get you to treat yourself to something new this holiday season. Just think, your drink idea could become the next Starbucks holiday classic! So spread the joy, share your ideas, and let us make your holiday just a little more special. We can’t wait to make the perfect holiday … more »
Launched: Better Cookies
We’ve heard requests for better pastries like this one . So I’m thrilled to report that, after trying 15 new recipes, we’ve got some amazing, improved cookies in the bakery case. The Chocolate Chunk Cookie has new, larger chocolate chunks. The Outrageous Oatmeal Cookie has more delicious dried fruit – including apricots and cranberries! Try the new cookies and tell me what you think. They’re in stores now!
Our Best Idea Was Asking You for Yours
With your help we’ve launched over 277 ideas just in the last 5 years. Recently your ideas have helped turn customers into friends , encouraged barista recognition , and even helped put an end to confusion at the counter . Thank you for making My Starbucks Idea such a huge success.
Refreshers Receipt Comes to Select Stores
There’s been a lot of chatter about treat receipt here at Some ideas have mentioned that you would like to see it more often. Well this spring, in the spirit of refreshment for those warmer weather states that already feel like summer, we’re offering a Refreshers Receipt, featuring Starbucks Refreshers™ beverages available in Very Berry Hibiscus or Cool Lime . These delicious, lightly caffeinated beverages are made with real fruit juice and whole blackberries or lime slices – perfect as an afternoon pick-me-up. During the month of April, if you are in Texas, central and southern California, Georgia, New Mexico, Hawaii, Louisiana, North Carolina, South … more »
Shared Passion for Great Taste. Starbucks to serve La Boulange
We are thrilled to be joining the Starbucks family and to share our passion for amazing and delicious food with Starbucks customers. I am Pascal Rigo, founder of La Boulange Café & Bakery and new Starbucks partner. Since 1996, we’ve been serving wholesome, delicious food in a warm and welcoming café environment to the Bay area and supplying bread and baked goods to restaurants and grocery stores across California. I am excited to bring that expertise and love of great food to Starbucks and to you. We’ve read through the customer requests here on My Starbucks Idea and we’ve heard your call for great food. Our new products include things like our 100% butter … more »
Join Our Global Month of Service
If everybody says “I’m going to change one person at a time,” before you know it, we’ve changed a neighborhood, we’ve changed a town, we’ve changed a city, we’ve changed a nation. This April, we’re launching our third Global Month of Service . We invite all of you to join us. Working together, we can bring about change on an unprecedented scale. During our last fiscal year, our customers and partners contributed more than 600,000 hours of service in over 33 countries. This year, we want to do even more. That’s why we’ve invited five business partners to join projects in their hometown cities – Alaska Airlines in Seattle, Deloitte … more »

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