We receive many suggestions for ways to improve experiences for partners and customers with disabilities on My Starbucks Idea. For that we are extremely grateful. We understand how these insightful suggestions have the power to not only better serve the disability community—but for everyone who comes to Starbucks. Simply put, we believe in the power of design to not only solve practical problems—but improve the experience for all.
You can find examples of this thinking all around us. Think about a crosswalk for instance. Steep curbs made crosswalks difficult for wheelchair users to navigate so curb cuts were installed - an improvement that benefits parents with strollers, travellers with roller-bags, and people riding bikes. Similarly, text messages, originally developed to serve the Deaf community, have changed the way we all use our phones.
It’s that same spirit of innovation that drives us to constantly look to MSI for inspiration on how to come up with solutions - that have the potential to vastly improve the experience for a huge community. For better readability we’ve adjusted the font and print sizes on our menus. We also created Braille & large print menus, and large print & picture menus. And for the third year in a row we are offering a Braille Starbucks gift card in the store. Thanks to a customer request, it’s now available year-round.
Design isn’t just about being pretty. It’s about designing for practical solutions, improving experiences, and enriching the quality of life for everyone. Our efforts are ongoing, and ideas and innovation are a group effort. What are your thoughts about where we can innovate? Who knows, maybe the next idea we put into action will be yours.
Inspired by your ideas:
Keep putting Braille on gift cards
posted by braillemom