A Drive Thru With a Personal Touch

We’ve spent the better part of the last two years listening to our drive thru customers, and receiving your suggestions here on MyStarbucksIdea.com to help us build a new, evolved drive thru at Starbucks. Now, we are very excited to report that the next generation of the Starbucks drive thru experience has begun to roll out across the US.
What we are most excited to share is our upgraded order experience. We’re doing away with the old metal speaker box that you know (and probably don’t love) and replacing it with a state-of-the-art HD video communication platform. We think this new tool is a great improvement on the traditional experience you are used to at the drive thru. The new screen also makes it possible for us to provide a more human experience for all customers, no matter where we take their order.

Another bonus feature of the new drive thru digital screen is order confirmation; a request customers have asked for to improve everyone’s drive thru experience.
But it isn’t all about technology. One of the most popular requests we had is to provide some protection from the elements when you are ordering and picking up your beverage. Being a Seattle based company we clearly understand. While we can’t guarantee there will always be sunshine, our new drive thru experience will feature weather canopies where you place and pick up your order. So you can get your coffee without getting soaked.
Look for these, and several other enhancements coming to a drive thru near you.  And, please keep those ideas coming!

Inspired by your ideas:

Drive Thru
posted by historic


11/6/2013 6:27 AM

Awesome Design Ideas!!! Is that a "Shipping Crate clad with Horizontal recycled Barn Wood"? Nice work....Starbucks Architecture DesignTeam!... cup=)

11/20/2013 6:24 PM

Super excited about this idea. I go thru the drive thru daily on my way too work so this will definitely enhance my experience. Great job starbucks!!

11/20/2013 6:43 PM

I'm a daily triple white choc mocha. Can't wait to enjoy the new design.

11/20/2013 6:47 PM

I love having drive thru,but we dont have one. It would really be great😄

11/20/2013 7:22 PM

I'm excited for this idea!

11/20/2013 8:09 PM

We need one in Ventura and Moorpark California, PLEASE!

11/20/2013 8:12 PM

Excited for the new drive thru starbucks coming in Hawaii

11/20/2013 8:43 PM

This is a clean design. Love it.

11/20/2013 8:51 PM

Sounds good to me, something new and improved is always good.

11/20/2013 8:54 PM

This is a perfect idea to shield your arm and sleeves from the rain, especially when it is pouring!  :-D

11/20/2013 8:55 PM

This is a great idea.  Can't wait to experience one.

MN C and C
11/20/2013 9:10 PM

Great, personal experience to actually see the person you're speaking with.

11/20/2013 9:34 PM

What a great idea.  I love how my frequent Starbucks locations know my drink when I come in. This way going thru the drive thru they'll recognize me and already know my drink.  Mocha lover! Daily dose.

11/20/2013 9:51 PM

I think this is a fantastic idea. Especially the canopy for weather! :-)

11/20/2013 9:58 PM

I use the drive through on a daily basis. These sound like great improvements!

11/20/2013 10:05 PM

Please also make sure there are trash cans at drive through a too!!!  

11/20/2013 10:05 PM

Please also make sure there are trash cans at drive through a too!!!  

Awesome Sauce
11/20/2013 11:15 PM

I live in the Seattle area where the video screens have been implemented.  They're actually kind of creepy.  The baristas aren't making eye contact because they're watching you on their own screen, so it just looks like you're spying on them while they work.  I'm fine with just the old school drive thru speakers.

11/20/2013 11:29 PM

Thank you so much for making these changes. Hope to see these changes out here in southern California. Yes, I rather much talk to a up to date screen than a steel box. Canopies are also great because getting wet while trying to get a warm drink or handing over money or card that is getting wet doesn't seem to work out so well for me or the Baristas. Thank you for listening to your customers.

Joyful Heart
11/21/2013 1:36 AM

Great way to stay connected in our very busy world.  My Starbucks Baristas are so awesome that they even know who I am when ordering in the drive-thru. I am a frequent visitor and Soy Chai Latte drinker. I had already made the decision to stop going through the drive-thru in order to stay connected with the great people that serve me everyday.  The video HD concept is a great way to keep it personal.  

11/21/2013 2:35 AM

Great idea! It would be nice to put a face immediately with the happy voice that greets me every morning. Keep up the good work!

11/21/2013 2:36 AM

I love that look!  And I love a 'more human experience'- thank you!

11/21/2013 2:40 AM

Nice way to stay connected!  The awesome baristas at my local Starbucks recognize my voice thru the drive thru and know what I prefer to drink.  I t will be nice to greet them with a smile !

11/21/2013 3:10 AM

I love this idea and go through the drive thru 7 days a week!

11/21/2013 4:32 AM

I think this is a wonderful idea. A little more personal touch which is what I love about getting coffee. I prefer to go in and talk to the barista, but if I have my munchkins and/or not feeling great... The drive thru is a lifesaver.... And being able to look at and talk to who I'm giving my order to will make me feel like I'm getting more attention. Thanks guys, GREAT IDEA!!!!

11/21/2013 4:36 AM

Will these come to all starbucks? It seems like Maine being so rural,   we get left out

11/21/2013 6:12 AM

Love the idea! I would most enjoy a drive thru in my 2 favorite starbucks. Radio Rd and Davis Blvd naples Florida

11/21/2013 6:26 AM

I think this is an awesome idea and I would love to see it out in the triangle area of North Carolina. It we'll make the whole Starbucks experience a lot more personable.

11/21/2013 7:35 AM

I LOVE this idea. I hate speaking to a metal box especially when you don't know if there's someone on the other end.

11/21/2013 8:16 AM

Love this idea so much!!

11/21/2013 8:18 AM

Wonderful!!!  I'm so excited!!!  Can't wait til there is one here in VA!

11/21/2013 9:35 AM

Excited to hear this is coming my way soon. I was on vacation in Nevada and went to a Starbucks drive thru that had the screen with the baristas face. I was taken aback at first because I had never seen that before. It definitely was better then talking to the metal box.

11/21/2013 11:26 AM

I think this is a great idea and I am really looking forward to our Prairie Village Starbucks drive-thru which is scheduled to open in January.

11/21/2013 12:17 PM

For you Starbucks, I will wear extra make up for my first HD drive through!

11/21/2013 6:09 PM

love the video and order confirmation screen.  I only got one drink tonight instead of two that I ordered and that would have solved that problem before it occurred!  Thanks!

11/21/2013 6:53 PM

I love this idea sounds greats can't wait to use one of these new improved dive thrus

11/21/2013 9:07 PM

Love this idea. We drive 45 miles for our Starbucks!

11/22/2013 2:08 PM

Excellent idea!!  It would be nice to see who you are talking to!!

11/22/2013 10:32 PM

Love the weather protection idea when ordering especially!!!

11/23/2013 10:00 AM

I'll be honest - the first time I used the drive-thru with the screens freaked me out!  I wasn't paying attention and had not noticed the barista until she used my name!  It's pretty cool, though.

11/23/2013 1:53 PM

Sounds great! Wished we had a drive thru.

11/24/2013 9:27 PM

Would love to have a scanner at the drive thru where we could scan exactly what we want through our Starbucks app. (We could scan that 'favorites' section you have) that way for those of us with abnormal drinks will get them right every time (no foam no water chai)

11/27/2013 7:27 AM

I love this idea - what s great move to keep the company alive and thriving!

12/1/2013 4:48 AM

Living in the snowiest city in NYS-Syracuse, I think a canopy when you order is a terrific idea.

2/22/2014 6:57 PM


3/22/2014 3:59 PM

Yes, more drive-thru stores, please! Especially here in Minnesota where it snows a lot!

1/3/2015 10:02 PM

Great idea!

8/14/2015 12:41 AM

Looking forward to our new drive thru location opening up in Camarillo, CA! That was MY idea!!! Woo hoo!

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