We’ve spent the better part of the last two years listening to our drive thru customers, and receiving your suggestions here on MyStarbucksIdea.com to help us build a new, evolved drive thru at Starbucks. Now, we are very excited to report that the next generation of the Starbucks drive thru experience has begun to roll out across the US.
What we are most excited to share is our upgraded order experience. We’re doing away with the old metal speaker box that you know (and probably don’t love) and replacing it with a state-of-the-art HD video communication platform. We think this new tool is a great improvement on the traditional experience you are used to at the drive thru. The new screen also makes it possible for us to provide a more human experience for all customers, no matter where we take their order.
Another bonus feature of the new drive thru digital screen is order confirmation; a request customers have asked for to improve everyone’s drive thru experience.
But it isn’t all about technology. One of the most popular requests we had is to provide some protection from the elements when you are ordering and picking up your beverage. Being a Seattle based company we clearly understand. While we can’t guarantee there will always be sunshine, our new drive thru experience will feature weather canopies where you place and pick up your order. So you can get your coffee without getting soaked.
Look for these, and several other enhancements coming to a drive thru near you. And, please keep those ideas coming!
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posted by historic