Yes … we’re actually on a train. We partnered with Swiss Federal Railways (SBB) to deliver a brand new store on rails that serves the same tasty beverages as our neighborhood stores.
And just like our stationary stores this design is inspired by its surrounding location. From the watch-face inspired details on the tables (which also double as your table number) to the mini pastry case this store showcases our more than two-year collaboration with local designers and engineers from SBB. Two levels of comfortable seating and even a lounge have been thoughtfully placed in the store as well as a community table. My favorite part is the sleek espresso bar--its one of the smallest we’ve ever designed yet feels as if Starbucks was always intended for the train.
Our European markets are just getting started so stay tuned for what’s next. If they can manage a Starbucks on a train, I’m sure we are all in for one wildly inspired ride!
What other interesting places would you like to see us?
Check out photos of this new store here.