Sometimes it’s the small things that matter most—we’ve recently launched this small (but important!) idea to improve our My Starbucks Rewards member exclusive offers printing experience. Full transparency here, I work on the My Starbucks Rewards program, and it never occurred to me the printing experience would be an issue—we simply wanted the coupon to be helpful, so we used full-color product images to clearly communicate what the offer was for. But seriously, what were we thinking with all that ink!
If you have a smart phone, the simplest way to redeem a member exclusive offer is to show your email to the barista on your phone. But now, if you select to print the offer, it will print a reduced-ink black and white version—a simple way to save you time, money and ink.
Inspired by your ideas:
Less 'Black Ink' Use Please
posted by ArenasLE