We've received a lot of requests for Starbucks delivery through My Starbucks Idea as well as from fans through social media. Well we've heard you loud and clear—and have been looking into different ways to provide this service to customers. Today, I'm proud to announce two ways we are making this idea a reality.
The first is through a strategic collaboration with Postmates, a leading on-demand delivery service which will allow customers to order their food or beverage items via the Starbucks mobile app and receive on-demand delivery within defined areas. This Starbucks delivery pilot will begin in Seattle in the second half of 2015.
Our second model is perfect for densely populated environments like office buildings—which is exactly where we’ll have baristas on hand to provide an exclusive delivery service. This will be great for places like New York City which is exactly where we plan to test this model which we’re calling “green apron” delivery. This will also test in the second half of 2015.
We’re just getting started and will have more to share when we’re closer to rolling these out. Until then—stay tuned!