Today, we’re proud to announce that the #1 request on My Starbucks Idea is about to come to life. This April, My Starbucks Rewards becomes Starbucks Rewards, a new program with more Stars awarded based on what you buy, no matter how often you visit. This means more stars for every dollar you spend on everything you love – coffee, mugs, drinks, food and more.
Starting this April, members will earn 2 Stars for every $1 spent. When Gold members earn 125 Stars, they’ll earn a reward which they can redeem for anything on the menu*. We’re also upgrading all Welcome level members to Green level so they can start enjoying more benefits of membership right away. And in addition to the benefits you enjoy today, we’re also introducing a new benefit for Gold members: monthly Double-Star Days.
But this is just the beginning. We will be sharing updates and ideas on how we plan to make our rewards program even more rewarding for all members in the near future.
Thank you so much for the amazing ideas. We’re extremely excited about the future of Starbucks Rewards and as always, keep those ideas coming.
*Some restrictions apply. At participating stores. Learn more at Starbucks.com.
Thank you for your comments and questions! I realize announcing these changes without having the new program available to engage with can create some confusion and make it hard to understand how it will directly affect you. I can assure you that we carefully considered every aspect of how to evolve our loyalty program so that we could bring the most value to customers for how often they visit and what they purchase. By moving to this model of 2 Stars for every dollar, the vast majority of you will earn rewards just as fast, if not faster. In addition, this change allows us to create many new ways for you to earn stars both inside and outside of Starbucks – including monthly double-star days and partnerships with other companies like Lyft and Spotify.
It’s also important to highlight that with this transition, everyone’s current status remains the same and as we mentioned on Monday, anyone who transacts with the program when it launches in April will be transitioned to Gold!
That means you still get all of the benefits you love like free brewed coffee & tea refills, a free food or drink on your birthday, paying with your phone, member events & offers, and the ability to Mobile Order & Pay to order ahead as well new ones coming soon!
To answer a few of your specific questions, you will still be able to earn Stars on grocery items—larger items will have higher Star Code values. For example, a 5-8 count Starbucks VIA Instant Coffee will be worth 10 Stars, whereas a 26-count Starbucks VIA Instant Coffee will be worth 15 Stars.
If you spend an uneven amount, you will get credit for it, as you will get partial Stars. You will be able to track your partial Stars through your account History online or in the Starbucks app.
We have more detail and answers to many other likely questions at www.starbucks.com/morestars.
Thank you again for your feedback and your engagement with Starbucks. Please keep the questions coming and we will try to answer as many of them as we can!