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Introducing Starbucks® Cold Brew
My Starbucks Idea contributors are not shy about their want, their love, their need for Cold Brew . And we get it. It is so smooth. It is so rich. It is exactly what I wish I were drinking. Right. Now. Well good news—on March 31, Cold Brew will launch in nearly 3,000 stores. Look for it in the … more »
Happy Member Mondays
My Starbucks Rewards® members love getting rewards, and we love giving them. So when we saw all the ideas about expanding perks for rewards members, we just couldn’t help ourselves. Starting March 9, when you pay with your registered Starbucks Card or app, My Starbucks Rewards members can enjoy … more »
Introducing Starbucks Reserve Subscriptions
We have been seeing lots of excitement on My Starbucks Idea surrounding the Starbucks Reserve Roastery and Tasting Room and how to share that experience with the rest of the country. One of our favorite ideas: Starbucks Reserve coffee delivery . Since we introduced our first Starbucks Reserve coffee … more »
Coconut Milk Is Here!
Thousands of you voted and commented about wanting a non-dairy, non-soy milk option, making it one of our most popular My Starbucks Ideas of all time. So we set out to find an option that offered the texture and experience of milk, plus a flavor to complement the richness of our espresso. We tested coconut … more »
Introducing: The Flat White
Every New Year brings the opportunity to start fresh, take on new challenges and try new things. This year, we’ve decided to try something you’ve been asking for years - the Flat White . Technically, the Flat White isn’t something new. It’s relatively unknown in the US, but if … more »
First Holiday Edition Reusable Cup
In 2013, we introduced our $1 Reusable Cup to U.S. and Canada stores, helping to increase our percentage of beverages served in customer tumblers (and reduce waste) by 20%. Now, thanks to your ideas , we have a special treat for the holidays—the Holiday Reusable Cup, available for a limited time … more »
A New Coffee Experience
Today the doors to our new Starbucks Reserve® Roastery and Tasting Room open in the Capitol Hill neighborhood in Seattle—just nine blocks from the original Starbucks® store in Pike Place Market. This vibrant café is the culmination of our coffee passion—it is our coffee shrine … more »

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