Today is a significant and momentous day. Starbucks VIA™ Ready Brew, a breakthrough innovation in instant coffee that delivers the same great flavor and quality of Starbucks coffee is launching in the U.S. and Canada - now you can find Starbucks VIA™ Ready Brew at a store near you! Starbucks … more »

Over the weekend, we launched our newest television ad campaign. It aired during Saturday Night Live announcing Starbucks VIA™ Ready Brew. In case you didn’t get a chance to see the ads. Here they are… Which one is your favorite? If you are having trouble viewing the videos, please … more »

Summer is winding down and so is the Treat Receipt. You have a couple more weeks to enjoy the summer "happy hour" at Starbucks. Make a purchase in the morning and bring your receipt back after 2pm to receive any Grande handcrafted cold beverage for $2. Recently I asked the question on the My … more »

Question: What is a Farmer Support Center? Answer: You may have heard the term “Farmer Support Center” from Starbucks before. Our farmer support centers are run by agronomists and other scientists in coffee-growing regions so that they can work directly with coffee farmers and suppliers. … more »

We heard you. And we listened. Then we made a great coffee … greater. As manager of Starbucks Packaged Coffee business, I try to make sure every one of you, our customers, has a Starbucks® coffee you love to brew at home every day. When we removed Yukon Blend® from our menu last year, … more »

Hi everyone, Happy August! Lots happening on MSI. Last month we launched several ideas – Mini Starbucks Card, healthy food options, treat receipt, reusable totes, and Strawberry Vivanno . Thank you for your continued involvement in shaping the Starbucks experience. New ideas under review… … more »

Hi there! My name is Lindsey Austin, and I work on the Marketing Team. I support our partnership with (PRODUCT)RED™, a key component of Starbucks™ Shared Planet™ and our ongoing commitment to the people and communities that grow our coffee. You’ve probably already noticed the … more »