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First Holiday Edition Reusable Cup
In 2013, we introduced our $1 Reusable Cup to U.S. and Canada stores, helping to increase our percentage of beverages served in customer tumblers (and reduce waste) by 20%. Now, thanks to your ideas , we have a special treat for the holidays—the Holiday Reusable Cup, available for a limited time … more »
Red Cups Contest Results
The results of our Red Cups Contest are in, and we are more than thrilled to celebrate the creativity of our community. Last week, we invited you to send us your most amazing and artful red cups photos on Instagram. You didn’t disappoint. Over 11,000 people sent us their magical first moments with … more »
Red Cups Arrive and Herald a Season of Connection
Every year, we eagerly look forward to the holidays and time with friends and family. And every season, we issue our red cups to celebrate the wonderful moments it brings. This year, we invite you to participate in a special contest on Instagram that celebrates the beauty and magic of the red cups. The … more »
Designed By You
It all started with an idea to get people excited about our reusable tumbler. We knew a fresh design would be key—but what to feature on this unique canvas? For the answer we looked to you. We asked all artists, drawers, and everyday doodlers to submit a design they'd like to see featured on … more »
Introducing Starbucks College Achievement Plan
Over time we have heard from you about what we can do to more deeply invest in our partners in the space of education. We are very excited to share with you today, a first-of-its-kind collaboration between Starbucks and Arizona State University, which will open up lifelong opportunity for thousands of … more »
Fix Your Flat at Starbucks
Next time you get a flat, look for a Starbucks, we might be able to help! As a cyclist, I was happy to hear all the great My Starbucks Ideas about how Starbucks can help support our large cycling community, like by adding pumps and bike racks at our stores. And with Bike To Work Day, it seemed like a … more »
White Cup Art Contest
We know that we have the most creative customers out there. Already plenty of artistic souls are taking our paper cups and drawing or painting beautiful images on them. You took our blank canvas and made it into a work of art. And then you took it one step further, with the idea to create a cup design … more »

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