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My Starbucks Idea Highlights from 2011
December 30, 2011
by sbx_bean
Happy New Year! 2011 was a record year for MyStarbucksIdea.com. We launched 70 ideas from both partners and customers. That’s more than one idea per week! Thanks for sharing your ideas with us. Your comments and votes help us determine which ideas matter most to you. Some of the big ideas launched … more »
Brewed and Food Express Line
November 19, 2010
by Leslie Lowe
Do you ever dream of walking into your Starbucks and having a very special line that serves only the beverage you want – and quickly too? Over 30,000 of you have told us that you do! Many of you suggested that a line created solely for brewed coffee would speed up your day, and it’s something … more »
Skinny Holiday Beverages - Under Review
November 17, 2010
by Louisa S.
Hi all, Louisa, the product manager of holiday espresso here. What could be better than our delicious Peppermint Mocha? Having one with one-third fewer calories and sugar-free sauce, of course! I’m excited to announce that this holiday season in select markets, we are testing Skinny Peppermint … more »
Rewards. Just the way you like them!
August 20, 2010
by sbx_nat
You are part of something pretty amazing - those of you who are members of My Starbucks Rewards. And what’s cooler than that? You. That’s right, your ideas have sparked a truly amazing honor- My Starbucks Rewards is recognized as one of the Top 5 Loyalty programs in the U.S.! You are using … more »
Which Veggie Breakfast Sandwich would you Like?
July 29, 2010
by _sbx_evan
Many of you have told us on MSI that you would like a veggie breakfast sandwich. We’ve been busy working on this idea, but we still need your help. We have two concepts to share with you. Which would you prefer? Cheese & Veggie Breakfast Sandwich A generous portion of Monterey Jack cheese on … more »
Gold Stars in Calgary!
June 15, 2010
by sbx_nat
The My Starbucks Rewards program has launched in the Calgary metropolitan market as a test to see how well the program fits the needs of our Canada neighbors. The test program in Calgary is just like the program in the U.S. – there's no membership fee to join, provides tiered benefits that … more »
Happy New Year!
January 06, 2010
by sbx_bean
It’s hard to believe 2010 is here! While we’re excited for the year ahead we wanted to look back at our progress since we launched My Starbucks Idea in the spring of 2008. Participation at this site has been tremendous. So far, we’ve received over 88,000 ideas and overall participation … more »

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