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Bring your Starbucks VIA® Instant Coffee to Unexpected Places
The New Year brings new surprises and this exciting unveiling was two years in the making: Starbucks VIA® Vanilla and Mocha Lattes. We know your expectations for a premium product are as high as ours. So our Research and Development Team worked diligently until they were certain they’d created … more »
Buy Starbucks VIA® Iced Coffee, get a free drink!
Coming up this weekend: stop by a participating Starbucks store and buy a pack of Starbucks VIA® Iced Coffee or Iced Caramel Coffee, and you’ll get a free Tall (12 fl oz) iced beverage of your choice, on same visit! This ends May 19, so we hope to see you soon! There are lots of ways to prepare … more »
For You Strawberry Lovers Out There
It seems that a lot of you on My Starbucks Idea really like strawberries. We’ve seen ideas for Strawberry Lemonade, Strawberry Frappuccino® blended beverages and Strawberry Green Tea. Well, we think you berry believers will like this: Strawberry Lemonade Starbucks VIA Refreshers™ instant … more »
My Starbucks Idea Year End Review
This is the time of year for reflection and celebrating the highlights of 2012. We love hearing what ideas matter most to you. Thank you for sharing with us this year. Looking back at your response to the Ideas in Action blog posts, here were the most popular highlights based on post views. #1 Verismo® … more »
The Newest Starbucks VIA® Ready Brew
I have the fun job of developing new Starbucks VIA® Ready Brew creations. This means I get to spend most of my day sipping all kinds of delicious drinks. Dream job, right? I think so! This year we created Starbucks VIA® Peppermint Mocha . The biggest challenge was getting the balance of coffee … more »
Enjoy Two New Starbucks VIA® Ready Brew Sampler Packs this Fall
This time of year is all about choice – choosing new boots for the fall (lace up or zip?), choosing classes (art history or cultural studies?), and of course politics will be presenting all citizens of the U.S. with a very important choice on November 6. But if you need a break from all that decision … more »
Bringing Starbucks Refreshers to the Nation
Some of you may remember handcrafted Starbucks Refreshers™ beverages from last summer when we offered them in Arizona and California. We loved these drinks as much as you did, and now they are here to stay. You'll soon find them in U.S. stores and many stores outside the U.S. too. We’re … more »

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