On September 29, we not only launched Starbucks VIA™ in the U.S. and Canada, we also launched an interactive online experience at StarbucksVIA.com . If you haven’t checked out StarbucksVIA.com – visit the site today! It’s a great way to see how other people are using Starbucks … more »

Hi, I’m Stuart Benzal of United Airlines and I love coffee everywhere I go. Since there must be others like me out there, I’m thrilled that United has joined with Starbucks to offer Starbucks VIA™ to our customers in addition to the delicious fresh-brewed Starbucks coffee we serve on … more »

In our most recent My Starbucks Idea poll we asked the community where you use Starbucks VIA™ Ready Brew. Here's what you told us: 54% at the office 10% on a plane 2% teacher lounge 21% on my commute 13% hiking When and where do you VIA? Let us know. Share your Starbucks VIA™ experience … more »

You asked for it and today I’m happy to say it’s coming soon to a Starbucks store near you! Introducing … Starbucks VIA™ Decaf Italian Roast - a rich, bold cup of Starbucks Decaf Italian Roast in an instant! Starting on November 17, you will be able to pick up a 3-pack or 12 … more »

Today is a significant and momentous day. Starbucks VIA™ Ready Brew, a breakthrough innovation in instant coffee that delivers the same great flavor and quality of Starbucks coffee is launching in the U.S. and Canada - now you can find Starbucks VIA™ Ready Brew at a store near you! Starbucks … more »

Over the weekend, we launched our newest television ad campaign. It aired during Saturday Night Live announcing Starbucks VIA™ Ready Brew. In case you didn’t get a chance to see the ads. Here they are… Which one is your favorite? If you are having trouble viewing the videos, please … more »

In anticipation for the national product launch of Starbucks VIA™ Ready Brew on Tuesday, we are excited to hear from you, the My Starbucks Idea community. At MSI you have good ideas and insight to share with us and now, we want to ask you what your ideas are for how to use Starbucks VIA™ … more »