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Zagat votes Starbucks - #1 Best Coffee
Thanks to YOU and our passion for coffee, today Zagat Survey® ranked Starbucks #1 Best Coffee in the Fast Food and Quick Refreshment categories and as the #1 Most Popular Quick Refreshment Chain. Zagat Survey ® rates and reviews companies based on thousands of opinions and is recognized as a leading source for consumer information. Your opinion matters and we thank you for this recognition and the ideas you share with us at My Starbucks Idea. Please chime in and share your thoughts and ideas with us about this exciting news... Cheers! Michelle Gass executive vice president, Marketing and Category ® Registered trademark of Zagat Survey, LLC, used with permission. Within the Quick Refreshment … more »
Happy New Year from the Food Team!
After enjoying our tasty holiday treats, we are ready to jump into the New Year, full of fresh ideas. One popular idea is for Starbucks to offer more gluten-free options. We’ve started doing some operational testing in a select number of our stores and the baristas & customers who participated were psyched about the idea. One barista shared, “Out of all the tests we’ve done, this one feels like we’re doing the most for the customer!” Before we continue moving forward, we would love some feedback from you about what you want to see in gluten-free offerings. Here are a few questions we have for you: • What specific gluten-free products would you like to see … more »
Introducing Artisan Breakfast Sandwiches
Hi, it’s Erin on the food team and I’m super excited to talk to you today about our new Artisan Breakfast Sandwiches. You’ve continued to ask for a wider selection of breakfast options and we’ve heard you. We have also listened to your feedback on MSI about your disappointment around the Ham and Egg Sandwich being removed from the menu. You said Ham was one of your morning favorites and one of our new Artisan Sandwiches will feature Black Forest Ham. Beginning March 3, our two new offerings available in participating stores in the U.S. are: • Artisan Bacon Sandwich , a flavorful bakery-style sandwich made with a parmesan egg frittata, four smoked bacon slices, and … more »
Sneak Peek at New Ad Campaign
We frequently host visitors at our Starbucks Support Center in Seattle – literally from around the world. They talk to our partners from our Farmer Support Centers in origin countries, they hear how our buyers walk the farms in 28 countries to find the best 3% of the world’s coffee beans, they watch our master roasters in action and hear about the “2nd pop” that gives our coffee it’s one-of-a-kind taste, they learn about our Shared Planet practices and what that means for our relationships with Fair Trade, Conservation International and Product (RED), as well as for coffee farming communities to the local neighborhoods we serve. …and the stories go on and … more »
Gluten-free Valencia Cake
Hello, Chris here. I’m the lead product developer for the new Gluten-free Orange Valencia Cake. Today, I’d like to share a behind the scenes look into the development of a delicious and gluten-free cake. We start with just seven simple ingredients (eggs, Valencia orange pulp, almonds, sugar, orange peel, gluten-free baking powder, and orange oil) and carefully blend them together in small batches at our partner bakery. Because gluten can easily contaminate through pans, tools and even in the air, the bakery has a special gluten-free zone with dedicated equipment, pans and washing stations. After the cake batter is made, it’s transferred to the batter depositor that pushes batter … more »
You Asked for it: Introducing the Mini Starbucks Card!!
The Mini Starbucks Card is a convenient way to always have your Starbucks Experience at your finger tips – just clip it to whatever you like (keys, gym bag, etc.) and continue to enjoy your on-the-go lifestyle. I clipped mine to my racing bike, so I am never without a doppio espresso when I need it - I just cycle to a Starbucks store and swipe my Mini Starbucks Card – no wallet required! My friend Sally has hers clipped to her dog’s leash, making it a convenient stop for both of them on their daily walk. The Mini Starbucks Card works just like a Starbucks Card; register it to enjoy rewards, benefits and to protect your balance too! Yesterday we had a contest to see who could … more »
Introducing My Starbucks Rewards
I am excited to share the next evolution of our loyalty program. While both Starbucks Card Rewards and Starbucks Gold exceeded our expectations, we are always looking for ways to improve our programs and we received a lot of great feedback on what we could do differently. Launching on December 26, 2009, My Starbucks Rewards will combine many elements of both programs – with no membership fee ! – into one simplified program. On more than one occasion, I have been in line at my local Starbucks and saw one of our wonderful Gold members pull out a Gold card AND a registered Starbucks Card and ask which card would provide the better discount. I don’t blame them at all! Both programs … more »
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