Customer : Clover

Ethiopia Sidamo is Here for a Limited Time

sbx_bean — Tue, 07 Feb 2012 19:50:00 GMT

Many of you have told us that you miss Ethiopia Sidamo in our stores. Through the Starbucks Reserve program, this special coffee is back for a limited time. This organic coffee offering is an elegant East African coffee with a distinctive bergamot aroma, lemony flavor and a hint of spice. It is one of my favorite coffees. If you're a Sidamo fan like me I encourage you to enjoy a cup at a Starbucks Reserve store or order a bag at StarbucksStore.com. Feel free to share your tasting notes with us. We would love to hear from you.

To learn more about the story of this coffee visit Starbucks.com.

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Bring Back Sidamo
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Jamaica Blue Mountain®, Back by Popular Demand

Leslie Wolford — Fri, 08 Jul 2011 16:00:00 GMT

It’s that time of year again when all is blue, the weather is warm and the sun is shining. We’re brewing up yummy cups from our Clover® brewer and stocking the shelves with bags of Jamaica Blue Mountain® for all who are delighted as it makes a return appearance. We discovered this was a coffee that folks buzzed about when we featured it last season. Well, we listened to you, and it’s back!

The coffee takes its name from the Blue Mountains that cover the eastern part of Jamaica. Elevations here climb to over 7,000 feet. The higher the elevation, the mistier the mountain interior gets, which gives the mountains their blue appearance.

Coffee carrying the Jamaica Blue Mountain® name must be certified by the Jamaica Coffee Industry Board, which supervises all stages of coffee processing – pulping, drying, sorting and grading. Every coffee is quality-tested by certified tasters before export, ensuring that only the best is placed in the iconic wooden barrels used for shipping.

I think those familiar with this coffee will enjoy its return. For those of you who haven’t discovered it yet, I encourage you to try it for yourself. It’s a coffee that has great flavor with citrus and milk chocolate notes. We’re pleased to bring it back again this year, but don’t wait too long because it is very limited and we want to you to enjoy it as much as possible. Cheers!

Enjoy a sneak peak of this coffee in our Starbucks Reserve Clover Brewed stores before it launches on July 12 – check with your barista for more information.

Java, Coffee Island

Anthony C — Fri, 07 Jan 2011 16:41:00 GMT

Joe. Jet Fuel. Go Juice. JAVA!

Probably the best-known and most-used slang term for coffee, Java is also the most populated island in Indonesia and the world. It’s also the island that produces this winter’s unique Starbucks Reserve™ coffee, Organic Blue Java.

Named for the blue-tinted unroasted coffee beans, Blue Java is a spectacular coffee that we were enamored with from the minute we encountered it in the tasting room. It has been a significant amount of time since a coffee from Java has been in our lineup, so it is very exciting to be offering this amazing cup of coffee after such a long hiatus. (We last bought significant amounts of Java coffee in 2004. A decline in the island’s coffee quality drove us away from and caused us to discontinue offering our long-standing Arabian Mocha Java blend.)

This bold coffee produces an epic cup, one that unfolds with medium acidity, good body and deep herbal notes. The processing of this coffee is unique in that it combines two traditional methods of green coffee drying. The combination consists of first partially drying the coffee bean after fermentation. Then the coffee parchment is removed from the bean and the drying process completed. Combining these two processes produces an interesting combination of acidity and body with flavor depth and clarity not usually experienced together in a cup. Traditional drying methods would consist of fully drying and milling the parchment following fermentation (the “fully washed method”) or no fermentation and milling of parchment (“semi-washed method”).

The Coffee Quality team here loves this coffee and we think you will too. It is truly a rare experience, one that will continue to support Java as not only the best-known slang word for coffee but will help to reintroduce the island as an ultra-premium coffee-producing origin. Enjoy!

Starbucks Reserve™ Coffee: Exotic, Rare, Exquisite

Dub Hay — Fri, 27 Aug 2010 16:00:00 GMT

Everyone claims to have the world's best coffee! Not often are the words exotic, rare and exquisite used to describe coffee. For Starbucks to append all three words to a limited time offering, the coffee must be really special.

We've introduced Starbucks Reserve™ Coffee to a limited number of U.S. stores. This new line of coffee, each available only for a short time, represents the best of the best! You can expect to find flavors that explode on your palate and fade with a lingering complexity. When you taste a Starbucks Reserve™ coffee, you'll be reminded of the heritage and early days of the specialty coffee business that we helped to create.

Only three percent of the highest quality coffee grown around the world makes it into a bag of Starbucks® coffee. Starbucks Reserve™ coffee represents a tiny fraction. You have told us that you want to see rare and exotic coffees in our stores, and that is exactly what we have done in bringing treasures like our debut offering, Starbucks Reserve™ Galápagos San Cristóbal.

This coffee originated on San Cristóbal, one of the oldest geological locations within the Galápagos Islands. The subtropical region’s intense microclimate, rich volcanic soil and equatorial sun create ideal conditions for extraordinary coffee. Influenced by these environmental characteristics, Galápagos San Cristóbal is a medium-bodied coffee that features fresh flavors and highlights of green herbs balanced by soft cocoa and spice.

Check online to see which stores will be carrying Starbucks Reserve™ coffee. We’d love to hear from you. Share your comments and tasting notes of this first Starbucks Reserve™ coffee offering with us.

Dub Hay
senior vice president, Coffee

A Special Coffee Gem – Ethiopia Limu

sbx_niko — Wed, 04 Aug 2010 17:22:00 GMT

I have to tell you about a hidden gem you will find in participating Starbucks stores this summer. Along with our very popular Gazebo Summer Blend™ coffee, for a limited time we are featuring Ethiopia Limu.

This coffee is special for many reasons, but let’s start with the flavor. Ethiopia Limu is a wonderfully layered and complex cup of coffee. Pour a cup and enjoy the floral aroma. The first sip is a burst of citrus and sweet spice – this coffee is juicy and will leave your mouth watering. As you continue to drink, you may discover flavors of tangerine, spicy ginger & ripe tomatoes. This coffee has the feeling of summer in a cup.

Along with its delightful flavors, this coffee has a very special origin. The people of Ethiopia, which is considered the birthplace of coffee, have a unique coffee ritual. Every day, friends and family gather for coffee ceremonies – they start with roasting the green coffee and then grind the beans by hand. Next, the coffee is brewed over a fire in a traditional pot called a jebena. Finally, the coffee is poured into small cups that are filled three times -- the first cup is for satisfaction, the second for conversation and the third for blessings. This ritual is a time to connect around coffee every single day.

Ethiopia Limu provides us all with a great opportunity to take some time and connect around coffee. It’s available for a limited time in whole bean to enjoy at home or if you're at a store with a Clover® brewing system, enjoy it in our cafes. We welcome your tasting notes. Let us know what you think of this coffee.

From the Blue Mountains of Jamaica to Clover

Leslie Wolford — Mon, 28 Jun 2010 16:17:00 GMT

Coffee in barrels? I thought barrels are for grapes and wine, and coffee comes in burlap bags. But Jamaica Blue Mountain® breaks the mold, and this spring we were delighted to see barrels from Jamaica come into our cupping room. Right from the beginning, you know this coffee is something special.

This year we saw the iconic barrels arrive at Starbucks, and we’ve been excited to share this exquisite coffee with you ever since.. To carry the name Jamaica Blue Mountain®, the coffee must be grown in one of the parishes in the Blue Mountains where the coffee grows at altitudes of up to 5,000 feet. It is processed under strict quality control guidelines set forth by the Jamaica Coffee Industry Board. The coffee is balanced with mild citrus notes and a classic creamy smooth chocolate finish. We purchased a small number of barrels and are anxious to share the coffee with our customers this summer.

Jamaica Blue Mountain® launches June 29th at our stores offering Clover® crafted coffee. It’s a great coffee to showcase through the Clover® brewer, which captures all the subtle nuances of the coffee. I like being able to offer it as a single cup so customers who are curious have the opportunity to taste something truly unusual at Starbucks.

We have only offered this coffee twice in Starbucks history, and my first experience with this coffee was as a customer. Being part of the team that found and brought this coffee to stores is an exciting adventure. As a partner, I work on the global coffee quality team and have a special connection to this coffee. Besides getting to taste coffee as part of my job, I get to work on the recipe development which helps us define the best representation of flavor in the cup.

Jamaica Blue Mountain® reminds me of an old friend. Someone you are immediately comfortable with, yet there are new and unique discoveries along the way. Take advantage of this rare opportunity to discover something new and special at Starbucks.

Leslie Wolford
sr. green coffee specialist, Coffee Dept.

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Sell Jamaican Blue Mountain Coffee in the stores
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